A presentation made by Stephen McGill, President & Creative Director of McGill Buckley to a meeting of non-profit executives in Ottawa, Ontario, Canada

1. Branding Your Not For Profit
Organization
Stephen McGill
September 27, 2013

2. 198 Million

3. A brand exists in the minds
of its audiences

4. Branding is a 24/7 thing

5. All brands need to promise
something

6. Brands need to be willing to
be different

7. Brands need to embrace
storytelling

8. All brands need champions

9. Branding for Foundations
and Not-For-Profits

10. You are on the
side of the Angels

11. You are more
easily trusted

12. Your missions are
seen as important

13. Your can make personal
connections easier

14. You have a higher degree of
emotional investment

15. You have
compelling stories

16. You have not
embraced branding

17. Investing in a brand can be
a tough sell

18. Yours are the most
human of all brands

19. A brand recipe

21. Shameless self-promotion
Award-winning branding agency
with peerless and frequently called
upon talents in assisting
companies and organizations
create and carry out
brand-building programs.
mcgillbuckley.com