1. HOSTED BY
HCR/MANORCARE
SPRINGHOUSE
ARDEN COURTS
HEARTLANDS
BIG EVENT 2013
Sponsor Lunch

2. Venue and Presentation
Networking
Food and Overall
Experience

3. Who Attended
The BIG
EVENT?
Over 300 Attendees
and Sponsor
Representatives
• 200+ Attendees
• 22 Sponsor
Organizations
• 100+ Sponsor
Representatives
Region
• VA – 45%
• MD – 41%
• DC – 14%
Home Care
22%
Senior
Housing
18%
Professional
Services
18%
Moving, Do
wsizing, Re
altor
8%
Aging in
Place
6% Financial
6%
Consulting
6%
Non-
Profits
6%
GCM
5%
Elder Law
5%
Hospice
3%
Other
26%

4. Sponsors Attendees
1. Sign-Up
2. Pre-Event
Communications
3. Location
4. Parking
5. Venue and Layout
1. Sign-Up For
Sponsorship
2. Parking
3. Networking
Opportunities
4. Food and Refreshments
5. Location
Top Rated Elements of the BIG EVENT

5. Sponsors Attendees
1. Scorecard
2. Networking
Opportunities
3. Event Agenda
4. Food and Refreshments
5. Digital Goody Bags
1. Venue and Layout
2. Assistance with Break
Down
3. Sponsor Tables
4. Scorecard
5. Digital Goody Bags
Lowest Rated Elements of the BIG EVENT

6. Attendees - Please provide us with feedback on
elements of the BIG EVENT this year:
Very
Good/Helpful
Somewhat
Good/Helpful
Not
Good/Helpful
Rating
Average
Response
Count
Sign-Up 30 1 0 1.03 31
Pre-Event Communications 30 1 0 1.03 31
Location 29 2 0 1.06 31
Parking 27 2 0 1.07 29
Venue and Layout 27 4 0 1.13 31
DCSRG Resource Directory 27 4 0 1.13 31
Speakers 26 5 0 1.16 31
Sponsor Tables 25 6 0 1.19 31
Logistics of the Event 24 6 0 1.20 30
Scorecard 23 7 0 1.23 30
Networking Opportunities 25 4 2 1.26 31
Event Agenda 24 6 1 1.26 31
Food and Refreshments 22 7 2 1.35 31
Digital Goody Bags 14 12 2 1.57 28

7. Sponsors - Please provide us with feedback on
elements of the BIG EVENT this year:
Very
Good/Helpful
Somewhat
Good/Helpful
Not
Good/Helpful
Rating
Average
Response
Count
Sign-Up For Sponsorship 12 2 0 1.14 14
Parking 13 0 1 1.14 14
Networking Opportunities 13 0 1 1.14 14
Food and Refreshments 12 2 0 1.14 14
Location 12 1 1 1.21 14
Logistics of the event 12 1 1 1.21 14
Pre-Event Communications 10 3 0 1.23 13
Speakers 11 2 1 1.29 14
DCSRG Resource Directory 11 2 1 1.29 14
Directions and Set Up Instructions 10 3 1 1.36 14
Event Agenda 11 1 2 1.36 14
Venue and Layout 9 4 1 1.43 14
Assistance with Break Down 9 4 1 1.43 14
Sponsor Tables 9 2 3 1.57 14
Scorecard 8 4 2 1.57 14
Digital Goody Bags 5 6 2 1.77 13

8. Attendees - Did you make a contact or learn something at the
BIG EVENT that will be helpful to your organization and/or clients?
Response Percent Response Count
Yes 93.1% 27
No 6.9% 2
• I made a few good contacts at my lunch table and was inspired by the speakers.
• Hope to work with some of my local facilities to facilitate a partnership with sports teams.
• Many good connections made and new info gathered from resources previously unknown.
• Any chance to network and potentially meet new contacts is helpful
• Met several good contacts.
• Reconnected with some old friends made some new ones and sent time with current
referral sources.
• GREAT news about the women's soccer players @ Ingleside King Farm - really exciting.
• Nothing new that would help me, but the event is not geared to insurance guys.

9. Sponsors - Did you make a contact or learn something at the
BIG EVENT that will be helpful to your organization and/or clients?
Response Percent Response Count
Yes 92.3% 12
No 7.7% 1
• Finally met some people I've been unable to connect with before.
• Spoke with and met people I already know. Try to avoid conflicts with
other professional events. Mid-Atlantic GCM conference
• Changing the way we conceive senior living
• Met a lot of people with a smile...as they threw a ball in the pitching
booth!!!

10. Attendees - Please provide us with any comments that could
help us improve the experience for future events.
 There was a lot going (exhibitors, lunch, networking) all at once.
 Need better networking opportunities.
 Present information useful to learning about doing a better job with
some aspect of this business (marketing, customer
relations, psychographics, etc.)
 Better sightlines for presentation
 Seemed very rushed to get the scorecard completed with all the
signatures
 Need more time to network
 More structured and interactive networking.
 The problem was that the one hour presentation ran over by a half hour.
There was an awful lot of redundancy.
 I think for this one, you really did not prepare; but seemed to wing it.

11. Sponsors - Please provide us with any comments that could
help us improve the experience for future events.
 The pre event work up will go better next time. This was the only weak
link in the event.
 Put some meat on the scorecard not just showing up for the signature.
The digital goodie bag didn't seem to have much traction.
 Excellent and unique venue. Hard to top next year.
 The long "narrow" room lay out was a bit of a problem with people flow
and movement. Our table was at the head of the room, near podium. All
of the action started from the registration table upon entry. The ball
park venue was fun. The room layout was poor.
 Need more Virginia participants.
 I had a concern for some of our more physically challenged senior
professionals getting from cars to club. Maybe in literature a note on
handicapped access to event would be valuable.

12. 100%
RESPONDED
YES
Would you recommend this
event to other senior-serving
professionals in the future?

13. 93%
RESPONDED
YES
Would you recommend sponsorship of
this event to other senior-serving
organizations in the future?

14. Next
Steps  Survey Results Emails
 Inclusion in ProAging
and DCSRG emails
 Updated Printing and
Distribution of Resource
Directory
 Continuing to “build
community”
 Other ideas?

15. • CENTERED AROUND SPONSOR GOALS
• BIG EVENT BOOT CAMP
• VENUE, DATE, AND TIME OF DAY
• PROGRAM TOPICS AND THEMES
• ALIGNED WITH OTHER GROUPS AND
ORGANIZATIONS
• OTHER IDEAS?
BIG EVENT 2014?

16. Stretch for
BIG IDEAS
and
opportunities!