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Social Media and Your Library: Strategies to Lead the Way

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Steven Lastres
Steven Lastres

Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes. Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management. Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place. Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan. Who should attend: Managers and leaders in the field of law librarianship Track(s): Library Management, Information Technology, Reference, Research and Client Services Presenters: Jennifer S. Murray (Coordinator & Moderator) Kathleen Brown (Speaker) Steven Antonio Lastres (Speaker) Topics: Programs, Programs and Workshops

EducaciónEmpresarialesTecnología
1 de 25
A-4: Social Media and Your Library: Strategies to Lead the Way
Panelists/Speakers Jennifer Murray Law Library Administrator Maricopa County Superior Court Law Library Kathleen Brown Assistant Director for Public and Faculty Services, Oklahoma City University School of Law Steve Lastres Director of Library & KM, Debevoise & Plimpton LLP
3 Agenda • Understanding Social Media • Developing a Social Media Strategy • Overcoming Barriers
4 What Is Social Media? Web-based and mobile technologies used internally or externally to turn communication into interactive dialogue.
5 The New Normal • Conversations, not messages • Human, not corporate • Continuous, not episodic
6 Know Your Social Media Platforms Facebook Twitter Linkedin Pinterest Blogging Known contacts Unknown contacts Professional contacts known or similar contacts Everyone Not real time real time Not real time Not real time Not real time Not time sensitive Time sensitive Posts Archival Timely Topics Local News and Events National Content Professional news and events Pre and post event All events complex functionality Simple functionality Simple functionality Complex Functionality Wordpress and blogger are fairly simple Wordy Posts Character Limit Image Searching and crediting As long as you want Replaced e-mail and IM Replaced RSS feeds Replaced e-mail and IM and SSRN Replaced digital photo albums Replaced traditional scholarship 17
7 Internal Blog/Wiki Forums
Internal Blog/Wiki Forums 8
9 External Blogs
10 Steve Hoot suite? Linkedin 8
LinkedIn 11
LinkedIn 12
13 OCU Law Library Twitter
14 GIMLET Stream
15 Puron Facebook
16 Pinterest
17 Tips to Build Social Media Influence • Thank and recognize your patrons • Ask for opinions • Offer up links • Re-tweet your followers • Always Give Credit • Encourage feedback • Monitor and respond regularly to posts • Post photos • Good customer service 17
18 Group Activity Scenario: •Your law library wants to create an internal blog for your institution, but your institution’s leader does not understand how this would add value to your institution. •How might you overcome this barrier? 18
19 Conduct Buy-In and SWOT Analysis • Administration- provide short articles, tell the story, highlight facts, down play tech, be aware of in-house competition, demonstrate other social media uses, get them involved, and provide in-house training. • Staff- approach each as an individual, do not assume the staff knows or uses in house training, and provide time to learn before roll out to the public. 19
20 Create a Social Media Strategy • Identify which goals to address first • Put in place learning systems to support the goal • Determine if you will participate in dialog, support or innovate
21 Create a Social Media Strategy • Decide how open you want to be (remember your audience) • Use the openness audit to see how open you can be • Identify your barriers • Determine what, if any, metrics you will use
22 Have a Social Media Strategy? Who do you want to connect with? Family? Friends? Co-workers? Business prospects? What do you want to discuss or not discuss? Pending cases? Names? Private information? Balance personal and professional information carefully. Ask yourself how information could be misused. How will you provide information? Who will have permission to post? How frequently will you commit to posting? What platforms will you use? How will it be accessed? Is it publicly shared? Where will you get your content from? What topics will you discuss? What will you monitor to identify content? Who will be responsible for creating content? What are your barriers? Technological? Ethical? Legal? Political?
Web Resources for Social Media Policies • King County Law Library Guide – http://www.kcll.org/articles/developing- law-firm-social-media-policy • ALL-SIS Social Media Toolkit – http://www.aallnet.org/sections/all/storag e/Marketing-Outreach-Toolkit- 2013/Social-Media • BNA Social Media Law & Policy Report
24 We have a question for all of you! Have you seen a negative social media post about your library? If so, what, if anything did you did? If not, what do you believe you would do if you saw such a post? 24
25 Q&A Contact Information: Kathleen Brown ksbrown@okcu.edu Steve Lastres salastres@debevoise.com Jennifer Murray murrayj006@superiorcourt.maricopa.gov

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Social Media and Your Library: Strategies to Lead the Way

  • 1. A-4: Social Media and Your Library: Strategies to Lead the Way
  • 2. Panelists/Speakers Jennifer Murray Law Library Administrator Maricopa County Superior Court Law Library Kathleen Brown Assistant Director for Public and Faculty Services, Oklahoma City University School of Law Steve Lastres Director of Library & KM, Debevoise & Plimpton LLP
  • 3. 3 Agenda • Understanding Social Media • Developing a Social Media Strategy • Overcoming Barriers
  • 4. 4 What Is Social Media? Web-based and mobile technologies used internally or externally to turn communication into interactive dialogue.
  • 5. 5 The New Normal • Conversations, not messages • Human, not corporate • Continuous, not episodic
  • 6. 6 Know Your Social Media Platforms Facebook Twitter Linkedin Pinterest Blogging Known contacts Unknown contacts Professional contacts known or similar contacts Everyone Not real time real time Not real time Not real time Not real time Not time sensitive Time sensitive Posts Archival Timely Topics Local News and Events National Content Professional news and events Pre and post event All events complex functionality Simple functionality Simple functionality Complex Functionality Wordpress and blogger are fairly simple Wordy Posts Character Limit Image Searching and crediting As long as you want Replaced e-mail and IM Replaced RSS feeds Replaced e-mail and IM and SSRN Replaced digital photo albums Replaced traditional scholarship 17
  • 10. 10 Steve Hoot suite? Linkedin 8
  • 17. 17 Tips to Build Social Media Influence • Thank and recognize your patrons • Ask for opinions • Offer up links • Re-tweet your followers • Always Give Credit • Encourage feedback • Monitor and respond regularly to posts • Post photos • Good customer service 17
  • 18. 18 Group Activity Scenario: •Your law library wants to create an internal blog for your institution, but your institution’s leader does not understand how this would add value to your institution. •How might you overcome this barrier? 18
  • 19. 19 Conduct Buy-In and SWOT Analysis • Administration- provide short articles, tell the story, highlight facts, down play tech, be aware of in-house competition, demonstrate other social media uses, get them involved, and provide in-house training. • Staff- approach each as an individual, do not assume the staff knows or uses in house training, and provide time to learn before roll out to the public. 19
  • 20. 20 Create a Social Media Strategy • Identify which goals to address first • Put in place learning systems to support the goal • Determine if you will participate in dialog, support or innovate
  • 21. 21 Create a Social Media Strategy • Decide how open you want to be (remember your audience) • Use the openness audit to see how open you can be • Identify your barriers • Determine what, if any, metrics you will use
  • 22. 22 Have a Social Media Strategy? Who do you want to connect with? Family? Friends? Co-workers? Business prospects? What do you want to discuss or not discuss? Pending cases? Names? Private information? Balance personal and professional information carefully. Ask yourself how information could be misused. How will you provide information? Who will have permission to post? How frequently will you commit to posting? What platforms will you use? How will it be accessed? Is it publicly shared? Where will you get your content from? What topics will you discuss? What will you monitor to identify content? Who will be responsible for creating content? What are your barriers? Technological? Ethical? Legal? Political?
  • 23. Web Resources for Social Media Policies • King County Law Library Guide – http://www.kcll.org/articles/developing- law-firm-social-media-policy • ALL-SIS Social Media Toolkit – http://www.aallnet.org/sections/all/storag e/Marketing-Outreach-Toolkit- 2013/Social-Media • BNA Social Media Law & Policy Report
  • 24. 24 We have a question for all of you! Have you seen a negative social media post about your library? If so, what, if anything did you did? If not, what do you believe you would do if you saw such a post? 24
  • 25. 25 Q&A Contact Information: Kathleen Brown ksbrown@okcu.edu Steve Lastres salastres@debevoise.com Jennifer Murray murrayj006@superiorcourt.maricopa.gov

Notas del editor

  1. Attract employers and recruiters Establish you as a subject matter expert Help you build your personal brand (be known distinctively) Research companies and people Ensure that you exist in the eyes of others Disseminate relevant information Facilitate networking Help you proactively conduct a job search Groups: professional contacts, information, build community
  2. It provides a fresh way to market yourself.  Not just a static list of professional materials. Pinterest encourages users to pin ideas, materials, objects, inspirations.  This can give employers, colleagues, creative-finders a way to get to know you and your personality outside of "workplace" mode.  Opportunity to reinvent your resume by making a cool info-graphic/timeline about your experience, creating a brand for yourself and show off projects you have completed. CareerBliss is a job board. They're thinking about your workplace experience and culture, suggesting great companies to work for, and offering inspirational comments and quotes to keep in mind.