Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

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The document discusses various search engine optimization (SEO) techniques that can be implemented without hiring an SEO expert, including building a search-friendly website structure with optimized URLs, title tags, and internal linking. Proper use of keywords, meta descriptions, and eliminating duplicate content are also covered as effective do-it-yourself SEO strategies. The document provides tips on domain names, site maps, and preventing broken links to help websites rank higher organically.

Tecnología Diseño

SEO You Can Do
Yourself
(Instead of, you know, paying
someone else to do it.)

Stoney deGeyter
Pole Position Marketing
stoney@polepositionmarketing.com
© Copyright 2009 Stoney deGeyter

What you lose with poor SEO…

Indexed Pages

Rankings

Visitors

Sales

© Copyright 2009 Stoney deGeyter

Don’t Make
Me THINK,
Dammit!

© Copyright 2009 Stoney deGeyter

Build a search friendly website

Domain & Link &
URL Navigation
Structure Structure

Domain &
Navigation
Structure

© Copyright 2009 Stoney deGeyter

D
Duplicate
Content
Issue

Duplicate content can
plague you like a virus
(or two)

© Copyright 2009 Stoney deGeyter

D
Duplicate

Slows spidering and indexing Content
Issue

A B C D E F
Search engine
leaves before
G H I J K L spidering all
important pages

A B C D E F
= spidered
G H I J K L = not spidered

© Copyright 2009 Stoney deGeyter

URL
&
Site Structure

© Copyright 2009 Stoney deGeyter

Domain Name
Keep Short

 Register 10 years!
 Memorable
 Use keywords (if possible)

TheDuffelbagFannyPackTravelStore.com

Motorcycle-Battery-Equipment.com

OmniInteractive.com


MyMortgageBanker.com

BatteryStuff.com

Winterkids.com

RainbowWeddings.com


© Copyright 2009 Stoney deGeyter

D
Duplicate

Domain redirects Content
Issue

Redirect all domain names to primary URL

© Copyright 2009 Stoney deGeyter

Search engine friendly URLs

Keep short
site.com/category/product.php
Use keywords if possible
site.com/snowboards/burton/grom

Minimize parameters
site.com/webapp/wcs/stores/servlet/P
roductDisplay?storeId=10051&langId=-
1&catalogId=10053&productId=10061513
7&N=10000003+90401+528374

© Copyright 2009 Stoney deGeyter

D
Duplicate

Session IDs Content
Issue

© Copyright 2009 Stoney deGeyter

D
Duplicate

Session ID Result Content
Issue

Home

Session 1 Session 3
Session 2

Session 4 Session 5 Session 6

© Copyright 2009 Stoney deGeyter

Custom redirect page

© Copyright 2009 Stoney deGeyter

Too-flat directory structure

Home

© Copyright 2009 Stoney deGeyter

Too-vertical directory structure

Home

© Copyright 2009 Stoney deGeyter

“Just right” directory structure

Home

Keyword Keyword Keyword

© Copyright 2009 Stoney deGeyter

Link
&
Navigation
Structure

© Copyright 2009 Stoney deGeyter

Search friendly links

Good Link

© Copyright 2009 Stoney deGeyter

Search un-friendly links

Bad Link

© Copyright 2009 Stoney deGeyter

Search meh-friendly links

Meh Link

JavaScript:window.open(‘http://www.smartfurniture.com/p
roduct/5670/’, ‘newWindow’)

© Copyright 2009 Stoney deGeyter

D
Duplicate

Splitting link flow Content
Issue

A
B F N
J

C G O
K

D H P
L

E I Q
M

Link juice flows to only one page

© Copyright 2009 Stoney deGeyter

Keyword-rich link text
Links should accurately reflect the information on the

destination page.

Click here to learn more about preparing personal tax returns.
No:

Click here to learn more about preparing personal tax returns.
No:

Learn more about preparing personal tax returns.
Yes:

Click here to learn more about preparing personal tax returns.
Meh:

© Copyright 2009 Stoney deGeyter

Engines can’t access…
Pages found through
search, forms,
password protected
dropdowns or select
areas
boxes

© Copyright 2009 Stoney deGeyter

Site map

© Copyright 2009 Stoney deGeyter

Prevent broken links

© Copyright 2009 Stoney deGeyter

Document
&
Page Structure

© Copyright 2009 Stoney deGeyter

D
Duplicate

Title tags Content
Issue

Welcome to MyBeautyProducts.com Discount Beauty Products
Welcome to MyBeautyProducts.com Discount Beauty Products
Welcome to MyBeautyProducts.com Discount Beauty Products
Welcome to MyBeautyProducts.com Discount Beauty Products
Welcome to MyBeautyProducts.com Discount Beauty Products

MyBeautyProducts.com Discount Wholesale Beauty Products
Natural and Organic Facial Makeup for Healthy Skin
Odor Free Nail Polish and Enamel for Long-Lasting Nails
Why Natural and Organic Cosmetics Are Better
MyBeautyProducts.com Hair > Shampoos > Vidal Sassoon

© Copyright 2009 Stoney deGeyter

Meta description
Not every page
needs a description

© Copyright 2009 Stoney deGeyter

Meta keywords

Get
over it!
© Copyright 2009 Stoney deGeyter

Textual interlinking
Link to related content wherever possible


Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est laborum.

mollit anim id est laborum.

• mollit anim id est laborum
• mollit anim id est laborum
• mollit anim id est laborum
id est laborum
id est laborum

© Copyright 2009 Stoney deGeyter

Hx heirarchy

© Copyright 2009 Stoney deGeyter

Conclusion

© Copyright 2009 Stoney deGeyter

Is SEO important?

© Copyright 2009 Stoney deGeyter

Thank You!

www.PolePositionMarketing.com
www.SearchEngineGuide.com

© Copyright 2009 Stoney deGeyter

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Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

8. D Duplicate Slows spidering and indexing Content Issue A B C D E F Search engine leaves before G H I J K L spidering all important pages A B C D E F = spidered G H I J K L = not spidered © Copyright 2009 Stoney deGeyter

10. Domain Name Keep Short   Register 10 years!  Memorable  Use keywords (if possible) TheDuffelbagFannyPackTravelStore.com  Motorcycle-Battery-Equipment.com  OmniInteractive.com  MyMortgageBanker.com  BatteryStuff.com  Winterkids.com  RainbowWeddings.com  © Copyright 2009 Stoney deGeyter

12. Search engine friendly URLs Keep short site.com/category/product.php Use keywords if possible site.com/snowboards/burton/grom Minimize parameters site.com/webapp/wcs/stores/servlet/P roductDisplay?storeId=10051&langId=- 1&catalogId=10053&productId=10061513 7&N=10000003+90401+528374 © Copyright 2009 Stoney deGeyter

24. Keyword-rich link text Links should accurately reflect the information on the  destination page. Click here to learn more about preparing personal tax returns. No: Click here to learn more about preparing personal tax returns. No: Learn more about preparing personal tax returns. Yes: Click here to learn more about preparing personal tax returns. Meh: © Copyright 2009 Stoney deGeyter

29. D Duplicate Title tags Content Issue Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products MyBeautyProducts.com Discount Wholesale Beauty Products Natural and Organic Facial Makeup for Healthy Skin Odor Free Nail Polish and Enamel for Long-Lasting Nails Why Natural and Organic Cosmetics Are Better MyBeautyProducts.com Hair > Shampoos > Vidal Sassoon © Copyright 2009 Stoney deGeyter

32. Textual interlinking Link to related content wherever possible  Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. mollit anim id est laborum. • mollit anim id est laborum • mollit anim id est laborum • mollit anim id est laborum id est laborum id est laborum © Copyright 2009 Stoney deGeyter

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