SlideShare una empresa de Scribd logo

SEO You Can Do Yourself

•Descargar como PPTX, PDF•
•
Stoney deGeyter
Stoney deGeyter

The document discusses various search engine optimization (SEO) techniques that can be implemented without hiring an SEO expert, including building a search-friendly website structure with optimized URLs, title tags, and internal linking. Proper use of keywords, meta descriptions, and eliminating duplicate content are also covered as effective do-it-yourself SEO strategies. The document provides tips on domain names, site maps, and preventing broken links to help websites rank higher organically.

TecnologíaDiseño
1 de 37
SEO You Can Do Yourself (Instead of, you know, paying someone else to do it.) Stoney deGeyter Pole Position Marketing stoney@polepositionmarketing.com © Copyright 2009 Stoney deGeyter
© Copyright 2009 Stoney deGeyter
What you lose with poor SEO… Indexed Pages Rankings Visitors Sales © Copyright 2009 Stoney deGeyter
Don’t Make Me THINK, Dammit! © Copyright 2009 Stoney deGeyter
© Copyright 2009 Stoney deGeyter
Build a search friendly website Domain & Link & URL Navigation Structure Structure Domain & Navigation Structure © Copyright 2009 Stoney deGeyter
D Duplicate Content Issue Duplicate content can plague you like a virus (or two) © Copyright 2009 Stoney deGeyter
D Duplicate Slows spidering and indexing Content Issue A B C D E F Search engine leaves before G H I J K L spidering all important pages A B C D E F = spidered G H I J K L = not spidered © Copyright 2009 Stoney deGeyter
URL & Site Structure © Copyright 2009 Stoney deGeyter
Domain Name Keep Short   Register 10 years!  Memorable  Use keywords (if possible) TheDuffelbagFannyPackTravelStore.com  Motorcycle-Battery-Equipment.com  OmniInteractive.com  MyMortgageBanker.com  BatteryStuff.com  Winterkids.com  RainbowWeddings.com  © Copyright 2009 Stoney deGeyter
D Duplicate Domain redirects Content Issue Redirect all domain names to primary URL © Copyright 2009 Stoney deGeyter
Search engine friendly URLs Keep short site.com/category/product.php Use keywords if possible site.com/snowboards/burton/grom Minimize parameters site.com/webapp/wcs/stores/servlet/P roductDisplay?storeId=10051&langId=- 1&catalogId=10053&productId=10061513 7&N=10000003+90401+528374 © Copyright 2009 Stoney deGeyter
D Duplicate Session IDs Content Issue © Copyright 2009 Stoney deGeyter
D Duplicate Session ID Result Content Issue Home Session 1 Session 3 Session 2 Session 4 Session 5 Session 6 © Copyright 2009 Stoney deGeyter
Custom redirect page © Copyright 2009 Stoney deGeyter
Too-flat directory structure Home © Copyright 2009 Stoney deGeyter
Too-vertical directory structure Home © Copyright 2009 Stoney deGeyter
“Just right” directory structure Home Keyword Keyword Keyword © Copyright 2009 Stoney deGeyter
Link & Navigation Structure © Copyright 2009 Stoney deGeyter
Search friendly links Good Link © Copyright 2009 Stoney deGeyter
Search un-friendly links Bad Link © Copyright 2009 Stoney deGeyter
Search meh-friendly links Meh Link JavaScript:window.open(‘http://www.smartfurniture.com/p roduct/5670/’, ‘newWindow’) © Copyright 2009 Stoney deGeyter
D Duplicate Splitting link flow Content Issue A B F N J C G O K D H P L E I Q M Link juice flows to only one page © Copyright 2009 Stoney deGeyter
Keyword-rich link text Links should accurately reflect the information on the  destination page. Click here to learn more about preparing personal tax returns. No: Click here to learn more about preparing personal tax returns. No: Learn more about preparing personal tax returns. Yes: Click here to learn more about preparing personal tax returns. Meh: © Copyright 2009 Stoney deGeyter
Engines can’t access… Pages found through search, forms, password protected dropdowns or select areas boxes © Copyright 2009 Stoney deGeyter
Site map © Copyright 2009 Stoney deGeyter
Prevent broken links © Copyright 2009 Stoney deGeyter
Document & Page Structure © Copyright 2009 Stoney deGeyter
D Duplicate Title tags Content Issue Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products MyBeautyProducts.com Discount Wholesale Beauty Products Natural and Organic Facial Makeup for Healthy Skin Odor Free Nail Polish and Enamel for Long-Lasting Nails Why Natural and Organic Cosmetics Are Better MyBeautyProducts.com Hair > Shampoos > Vidal Sassoon © Copyright 2009 Stoney deGeyter
Meta description Not every page needs a description © Copyright 2009 Stoney deGeyter
Meta keywords Get over it! © Copyright 2009 Stoney deGeyter
Textual interlinking Link to related content wherever possible  Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. mollit anim id est laborum. • mollit anim id est laborum • mollit anim id est laborum • mollit anim id est laborum id est laborum id est laborum © Copyright 2009 Stoney deGeyter
Hx heirarchy © Copyright 2009 Stoney deGeyter
Conclusion © Copyright 2009 Stoney deGeyter
Is SEO important? © Copyright 2009 Stoney deGeyter
© Copyright 2009 Stoney deGeyter
Thank You! www.PolePositionMarketing.com www.SearchEngineGuide.com © Copyright 2009 Stoney deGeyter

Recomendados

Magdeburg Bildungsmedium Folien
Magdeburg Bildungsmedium FolienMagdeburg Bildungsmedium Folien
Magdeburg Bildungsmedium FolienChristina Schwalbe
 
4 role concept-of_ta_bernd_schmid_systemic_ta (english/ portuguese)
4 role concept-of_ta_bernd_schmid_systemic_ta (english/ portuguese)4 role concept-of_ta_bernd_schmid_systemic_ta (english/ portuguese)
4 role concept-of_ta_bernd_schmid_systemic_ta (english/ portuguese)isb GmbH Systemische Professionalität
 
Do-It-Yourself SEO
Do-It-Yourself SEODo-It-Yourself SEO
Do-It-Yourself SEOtonymalone1
 
Internet world2
Internet world2Internet world2
Internet world2Brainstorm Digital
 
Sanctuary Device Control
Sanctuary Device ControlSanctuary Device Control
Sanctuary Device ControlHassaanSahloul
 
Parque Beripoconé VS Pousada Piuval
Parque Beripoconé VS Pousada PiuvalParque Beripoconé VS Pousada Piuval
Parque Beripoconé VS Pousada PiuvalLucas Afrânio
 
Правила гри ClassCraft
Правила гри ClassCraftПравила гри ClassCraft
Правила гри ClassCraftNikolay Shaygorodsky
 
Is social media free advertising?
Is social media free advertising?Is social media free advertising?
Is social media free advertising?Brainstorm Digital
 

Recomendados

Magdeburg Bildungsmedium Folien
Magdeburg Bildungsmedium FolienMagdeburg Bildungsmedium Folien
Magdeburg Bildungsmedium FolienChristina Schwalbe
 
4 role concept-of_ta_bernd_schmid_systemic_ta (english/ portuguese)
4 role concept-of_ta_bernd_schmid_systemic_ta (english/ portuguese)4 role concept-of_ta_bernd_schmid_systemic_ta (english/ portuguese)
4 role concept-of_ta_bernd_schmid_systemic_ta (english/ portuguese)isb GmbH Systemische Professionalität
 
Do-It-Yourself SEO
Do-It-Yourself SEODo-It-Yourself SEO
Do-It-Yourself SEOtonymalone1
 
Internet world2
Internet world2Internet world2
Internet world2Brainstorm Digital
 
Sanctuary Device Control
Sanctuary Device ControlSanctuary Device Control
Sanctuary Device ControlHassaanSahloul
 
Parque Beripoconé VS Pousada Piuval
Parque Beripoconé VS Pousada PiuvalParque Beripoconé VS Pousada Piuval
Parque Beripoconé VS Pousada PiuvalLucas Afrânio
 
Правила гри ClassCraft
Правила гри ClassCraftПравила гри ClassCraft
Правила гри ClassCraftNikolay Shaygorodsky
 
Is social media free advertising?
Is social media free advertising?Is social media free advertising?
Is social media free advertising?Brainstorm Digital
 
SEO You Can Do Yourself
SEO You Can Do YourselfSEO You Can Do Yourself
SEO You Can Do YourselfStoney deGeyter
 
Duplicate Content and URL Problems
Duplicate Content and URL ProblemsDuplicate Content and URL Problems
Duplicate Content and URL ProblemsStoney deGeyter
 
Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...
Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...
Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...Stoney deGeyter
 
Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Carsonified Team
 
HBase and Hadoop at Adobe
HBase and Hadoop at AdobeHBase and Hadoop at Adobe
HBase and Hadoop at AdobeCosmin Lehene
 
Email Design Best Practices
Email Design Best PracticesEmail Design Best Practices
Email Design Best Practicescwilcox
 
Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Carsonified Team
 
SERPS - Your Most Under-Utilized Conversion Tool
SERPS - Your Most Under-Utilized Conversion ToolSERPS - Your Most Under-Utilized Conversion Tool
SERPS - Your Most Under-Utilized Conversion ToolStoney deGeyter
 
5 Types and 75 Ways to Create High Performance Content
5 Types and 75 Ways to Create High Performance Content5 Types and 75 Ways to Create High Performance Content
5 Types and 75 Ways to Create High Performance ContentStoney deGeyter
 
How to Build Powerful Landing Pages that Transcend SEO and PPC
How to Build Powerful Landing Pages that Transcend SEO and PPCHow to Build Powerful Landing Pages that Transcend SEO and PPC
How to Build Powerful Landing Pages that Transcend SEO and PPCStoney deGeyter
 
7 Steps to Keyword Research Dominance
7 Steps to Keyword Research Dominance7 Steps to Keyword Research Dominance
7 Steps to Keyword Research DominanceStoney deGeyter
 
Why You Can't Afford to Ignore Digital Marketing
Why You Can't Afford to Ignore Digital MarketingWhy You Can't Afford to Ignore Digital Marketing
Why You Can't Afford to Ignore Digital MarketingStoney deGeyter
 
12 Step Cure for Writer's Block Through Repurposing of Content
12 Step Cure for Writer's Block Through Repurposing of Content12 Step Cure for Writer's Block Through Repurposing of Content
12 Step Cure for Writer's Block Through Repurposing of ContentStoney deGeyter
 
Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
 
Build a Powerful Web Presence with Content, Social Media, User Experience Str...
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Build a Powerful Web Presence with Content, Social Media, User Experience Str...
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
 
How to deliver the right content to the right audience at the right time (Exp...
How to deliver the right content to the right audience at the right time (Exp...How to deliver the right content to the right audience at the right time (Exp...
How to deliver the right content to the right audience at the right time (Exp...Stoney deGeyter
 
SEO + UX = Love (Expanded Version)
SEO + UX = Love (Expanded Version)SEO + UX = Love (Expanded Version)
SEO + UX = Love (Expanded Version)Stoney deGeyter
 
Finding Education & Growth Opportunities in the Unlikeliest of Places
Finding Education & Growth Opportunities in the Unlikeliest of PlacesFinding Education & Growth Opportunities in the Unlikeliest of Places
Finding Education & Growth Opportunities in the Unlikeliest of PlacesStoney deGeyter
 
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentYour Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentStoney deGeyter
 
Win In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesWin In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
 
SEO + UX = LOVE
SEO + UX = LOVESEO + UX = LOVE
SEO + UX = LOVEStoney deGeyter
 
Developing a Digital Marketing Plan
Developing a Digital Marketing PlanDeveloping a Digital Marketing Plan
Developing a Digital Marketing PlanStoney deGeyter
 

Más contenido relacionado

Similar a SEO You Can Do Yourself

Duplicate Content and URL Problems
Duplicate Content and URL ProblemsDuplicate Content and URL Problems
Duplicate Content and URL ProblemsStoney deGeyter
 
Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...
Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...
Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...Stoney deGeyter
 
Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Carsonified Team
 
HBase and Hadoop at Adobe
HBase and Hadoop at AdobeHBase and Hadoop at Adobe
HBase and Hadoop at AdobeCosmin Lehene
 
Email Design Best Practices
Email Design Best PracticesEmail Design Best Practices
Email Design Best Practicescwilcox
 
Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Carsonified Team
 

Similar a SEO You Can Do Yourself (7)

SEO You Can Do Yourself
SEO You Can Do YourselfSEO You Can Do Yourself
SEO You Can Do Yourself
 
Duplicate Content and URL Problems
Duplicate Content and URL ProblemsDuplicate Content and URL Problems
Duplicate Content and URL Problems
 
Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...
Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...
Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckli...
 
Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009
 
HBase and Hadoop at Adobe
HBase and Hadoop at AdobeHBase and Hadoop at Adobe
HBase and Hadoop at Adobe
 
Email Design Best Practices
Email Design Best PracticesEmail Design Best Practices
Email Design Best Practices
 
Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009Danny Somekh - FOWD London 2009
Danny Somekh - FOWD London 2009
 

Más de Stoney deGeyter

SERPS - Your Most Under-Utilized Conversion Tool
SERPS - Your Most Under-Utilized Conversion ToolSERPS - Your Most Under-Utilized Conversion Tool
SERPS - Your Most Under-Utilized Conversion ToolStoney deGeyter
 
5 Types and 75 Ways to Create High Performance Content
5 Types and 75 Ways to Create High Performance Content5 Types and 75 Ways to Create High Performance Content
5 Types and 75 Ways to Create High Performance ContentStoney deGeyter
 
How to Build Powerful Landing Pages that Transcend SEO and PPC
How to Build Powerful Landing Pages that Transcend SEO and PPCHow to Build Powerful Landing Pages that Transcend SEO and PPC
How to Build Powerful Landing Pages that Transcend SEO and PPCStoney deGeyter
 
7 Steps to Keyword Research Dominance
7 Steps to Keyword Research Dominance7 Steps to Keyword Research Dominance
7 Steps to Keyword Research DominanceStoney deGeyter
 
Why You Can't Afford to Ignore Digital Marketing
Why You Can't Afford to Ignore Digital MarketingWhy You Can't Afford to Ignore Digital Marketing
Why You Can't Afford to Ignore Digital MarketingStoney deGeyter
 
12 Step Cure for Writer's Block Through Repurposing of Content
12 Step Cure for Writer's Block Through Repurposing of Content12 Step Cure for Writer's Block Through Repurposing of Content
12 Step Cure for Writer's Block Through Repurposing of ContentStoney deGeyter
 
Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
 
Build a Powerful Web Presence with Content, Social Media, User Experience Str...
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Build a Powerful Web Presence with Content, Social Media, User Experience Str...
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
 
How to deliver the right content to the right audience at the right time (Exp...
How to deliver the right content to the right audience at the right time (Exp...How to deliver the right content to the right audience at the right time (Exp...
How to deliver the right content to the right audience at the right time (Exp...Stoney deGeyter
 
SEO + UX = Love (Expanded Version)
SEO + UX = Love (Expanded Version)SEO + UX = Love (Expanded Version)
SEO + UX = Love (Expanded Version)Stoney deGeyter
 
Finding Education & Growth Opportunities in the Unlikeliest of Places
Finding Education & Growth Opportunities in the Unlikeliest of PlacesFinding Education & Growth Opportunities in the Unlikeliest of Places
Finding Education & Growth Opportunities in the Unlikeliest of PlacesStoney deGeyter
 
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentYour Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentStoney deGeyter
 
Win In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesWin In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
 
Developing a Digital Marketing Plan
Developing a Digital Marketing PlanDeveloping a Digital Marketing Plan
Developing a Digital Marketing PlanStoney deGeyter
 
State of Digital Marketing 2017
State of Digital Marketing 2017State of Digital Marketing 2017
State of Digital Marketing 2017Stoney deGeyter
 
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...Stoney deGeyter
 
Your Site's Code is Hindering Your Success
Your Site's Code is Hindering Your SuccessYour Site's Code is Hindering Your Success
Your Site's Code is Hindering Your SuccessStoney deGeyter
 
Before the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
Before the Funnel: Conversion Optimization Tips to Drive Targeted TrafficBefore the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
Before the Funnel: Conversion Optimization Tips to Drive Targeted TrafficStoney deGeyter
 
4-Point Digital Marketing Growth Regimen For SMBs
4-Point Digital Marketing Growth Regimen For SMBs4-Point Digital Marketing Growth Regimen For SMBs
4-Point Digital Marketing Growth Regimen For SMBsStoney deGeyter
 

Más de Stoney deGeyter (20)

SERPS - Your Most Under-Utilized Conversion Tool
SERPS - Your Most Under-Utilized Conversion ToolSERPS - Your Most Under-Utilized Conversion Tool
SERPS - Your Most Under-Utilized Conversion Tool
 
5 Types and 75 Ways to Create High Performance Content
5 Types and 75 Ways to Create High Performance Content5 Types and 75 Ways to Create High Performance Content
5 Types and 75 Ways to Create High Performance Content
 
How to Build Powerful Landing Pages that Transcend SEO and PPC
How to Build Powerful Landing Pages that Transcend SEO and PPCHow to Build Powerful Landing Pages that Transcend SEO and PPC
How to Build Powerful Landing Pages that Transcend SEO and PPC
 
7 Steps to Keyword Research Dominance
7 Steps to Keyword Research Dominance7 Steps to Keyword Research Dominance
7 Steps to Keyword Research Dominance
 
Why You Can't Afford to Ignore Digital Marketing
Why You Can't Afford to Ignore Digital MarketingWhy You Can't Afford to Ignore Digital Marketing
Why You Can't Afford to Ignore Digital Marketing
 
12 Step Cure for Writer's Block Through Repurposing of Content
12 Step Cure for Writer's Block Through Repurposing of Content12 Step Cure for Writer's Block Through Repurposing of Content
12 Step Cure for Writer's Block Through Repurposing of Content
 
Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019Blueprint for constructing a powerful web presence - 2019
Blueprint for constructing a powerful web presence - 2019
 
Build a Powerful Web Presence with Content, Social Media, User Experience Str...
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Build a Powerful Web Presence with Content, Social Media, User Experience Str...
Build a Powerful Web Presence with Content, Social Media, User Experience Str...
 
How to deliver the right content to the right audience at the right time (Exp...
How to deliver the right content to the right audience at the right time (Exp...How to deliver the right content to the right audience at the right time (Exp...
How to deliver the right content to the right audience at the right time (Exp...
 
SEO + UX = Love (Expanded Version)
SEO + UX = Love (Expanded Version)SEO + UX = Love (Expanded Version)
SEO + UX = Love (Expanded Version)
 
Finding Education & Growth Opportunities in the Unlikeliest of Places
Finding Education & Growth Opportunities in the Unlikeliest of PlacesFinding Education & Growth Opportunities in the Unlikeliest of Places
Finding Education & Growth Opportunities in the Unlikeliest of Places
 
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentYour Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content
 
Win In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesWin In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content Strategies
 
SEO + UX = LOVE
SEO + UX = LOVESEO + UX = LOVE
SEO + UX = LOVE
 
Developing a Digital Marketing Plan
Developing a Digital Marketing PlanDeveloping a Digital Marketing Plan
Developing a Digital Marketing Plan
 
State of Digital Marketing 2017
State of Digital Marketing 2017State of Digital Marketing 2017
State of Digital Marketing 2017
 
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...
 
Your Site's Code is Hindering Your Success
Your Site's Code is Hindering Your SuccessYour Site's Code is Hindering Your Success
Your Site's Code is Hindering Your Success
 
Before the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
Before the Funnel: Conversion Optimization Tips to Drive Targeted TrafficBefore the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
Before the Funnel: Conversion Optimization Tips to Drive Targeted Traffic
 
4-Point Digital Marketing Growth Regimen For SMBs
4-Point Digital Marketing Growth Regimen For SMBs4-Point Digital Marketing Growth Regimen For SMBs
4-Point Digital Marketing Growth Regimen For SMBs
 

Último

Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 

Último (20)

Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 

SEO You Can Do Yourself

  • 1. SEO You Can Do Yourself (Instead of, you know, paying someone else to do it.) Stoney deGeyter Pole Position Marketing stoney@polepositionmarketing.com © Copyright 2009 Stoney deGeyter
  • 2. © Copyright 2009 Stoney deGeyter
  • 3. What you lose with poor SEO… Indexed Pages Rankings Visitors Sales © Copyright 2009 Stoney deGeyter
  • 4. Don’t Make Me THINK, Dammit! © Copyright 2009 Stoney deGeyter
  • 5. © Copyright 2009 Stoney deGeyter
  • 6. Build a search friendly website Domain & Link & URL Navigation Structure Structure Domain & Navigation Structure © Copyright 2009 Stoney deGeyter
  • 7. D Duplicate Content Issue Duplicate content can plague you like a virus (or two) © Copyright 2009 Stoney deGeyter
  • 8. D Duplicate Slows spidering and indexing Content Issue A B C D E F Search engine leaves before G H I J K L spidering all important pages A B C D E F = spidered G H I J K L = not spidered © Copyright 2009 Stoney deGeyter
  • 9. URL & Site Structure © Copyright 2009 Stoney deGeyter
  • 10. Domain Name Keep Short   Register 10 years!  Memorable  Use keywords (if possible) TheDuffelbagFannyPackTravelStore.com  Motorcycle-Battery-Equipment.com  OmniInteractive.com  MyMortgageBanker.com  BatteryStuff.com  Winterkids.com  RainbowWeddings.com  © Copyright 2009 Stoney deGeyter
  • 11. D Duplicate Domain redirects Content Issue Redirect all domain names to primary URL © Copyright 2009 Stoney deGeyter
  • 12. Search engine friendly URLs Keep short site.com/category/product.php Use keywords if possible site.com/snowboards/burton/grom Minimize parameters site.com/webapp/wcs/stores/servlet/P roductDisplay?storeId=10051&langId=- 1&catalogId=10053&productId=10061513 7&N=10000003+90401+528374 © Copyright 2009 Stoney deGeyter
  • 13. D Duplicate Session IDs Content Issue © Copyright 2009 Stoney deGeyter
  • 14. D Duplicate Session ID Result Content Issue Home Session 1 Session 3 Session 2 Session 4 Session 5 Session 6 © Copyright 2009 Stoney deGeyter
  • 15. Custom redirect page © Copyright 2009 Stoney deGeyter
  • 16. Too-flat directory structure Home © Copyright 2009 Stoney deGeyter
  • 17. Too-vertical directory structure Home © Copyright 2009 Stoney deGeyter
  • 18. “Just right” directory structure Home Keyword Keyword Keyword © Copyright 2009 Stoney deGeyter
  • 19. Link & Navigation Structure © Copyright 2009 Stoney deGeyter
  • 20. Search friendly links Good Link © Copyright 2009 Stoney deGeyter
  • 21. Search un-friendly links Bad Link © Copyright 2009 Stoney deGeyter
  • 22. Search meh-friendly links Meh Link JavaScript:window.open(‘http://www.smartfurniture.com/p roduct/5670/’, ‘newWindow’) © Copyright 2009 Stoney deGeyter
  • 23. D Duplicate Splitting link flow Content Issue A B F N J C G O K D H P L E I Q M Link juice flows to only one page © Copyright 2009 Stoney deGeyter
  • 24. Keyword-rich link text Links should accurately reflect the information on the  destination page. Click here to learn more about preparing personal tax returns. No: Click here to learn more about preparing personal tax returns. No: Learn more about preparing personal tax returns. Yes: Click here to learn more about preparing personal tax returns. Meh: © Copyright 2009 Stoney deGeyter
  • 25. Engines can’t access… Pages found through search, forms, password protected dropdowns or select areas boxes © Copyright 2009 Stoney deGeyter
  • 26. Site map © Copyright 2009 Stoney deGeyter
  • 27. Prevent broken links © Copyright 2009 Stoney deGeyter
  • 28. Document & Page Structure © Copyright 2009 Stoney deGeyter
  • 29. D Duplicate Title tags Content Issue Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products Welcome to MyBeautyProducts.com Discount Beauty Products MyBeautyProducts.com Discount Wholesale Beauty Products Natural and Organic Facial Makeup for Healthy Skin Odor Free Nail Polish and Enamel for Long-Lasting Nails Why Natural and Organic Cosmetics Are Better MyBeautyProducts.com Hair > Shampoos > Vidal Sassoon © Copyright 2009 Stoney deGeyter
  • 30. Meta description Not every page needs a description © Copyright 2009 Stoney deGeyter
  • 31. Meta keywords Get over it! © Copyright 2009 Stoney deGeyter
  • 32. Textual interlinking Link to related content wherever possible  Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. mollit anim id est laborum. • mollit anim id est laborum • mollit anim id est laborum • mollit anim id est laborum id est laborum id est laborum © Copyright 2009 Stoney deGeyter
  • 33. Hx heirarchy © Copyright 2009 Stoney deGeyter
  • 34. Conclusion © Copyright 2009 Stoney deGeyter
  • 35. Is SEO important? © Copyright 2009 Stoney deGeyter
  • 36. © Copyright 2009 Stoney deGeyter
  • 37. Thank You! www.PolePositionMarketing.com www.SearchEngineGuide.com © Copyright 2009 Stoney deGeyter