SlideShare una empresa de Scribd logo

Building Trust in the Digital Newsroom

•
•
Sue Llewellyn
Sue Llewellyn

Presentation given to EBU's Social Media Network and Learn event in Geneva, September 2012. This details my experience training BBC Journalists in social media.

Noticias y políticaTecnologíaEmpresariales
1 de 13
Building trust in the digital newsroom @suellewellyn © Sue Llewellyn 2012 Network & Learn on Social Media 14 September, 2012 with RTS/EBU, Geneva Social media at the heart of news © Ultra Social Ltd 2012
Strategic training © Sue Llewellyn 2012 © Ultra Social Ltd 2012
© Sue Llewellyn 2012 © Ultra Social Ltd 2012
© Sue Llewellyn 2012 © Ultra Social Ltd 2012
What did we do? • Classroom-based courses • Twitter masterclasses • Embedded training • All staff seminars © Sue Llewellyn 2012 • One to ones © Ultra Social Ltd 2012
Changing behaviour © Sue Llewellyn 2012 © Ultra Social Ltd 2012
© Sue Llewellyn 2012 © Ultra Social Ltd 2012
Challenges • Ignorance • Privacy • Time • Verification • Technology • Fear © Sue Llewellyn 2012 © Ultra Social Ltd 2012
What’s in it for you? © Sue Llewellyn 2012
Keys to success • Lead from the top • Develop a clear strategy • Agree simple guidelines • Invest in training and technology • Embed digital in daily workflow © Sue Llewellyn 2012 © Ultra Social Ltd 2012
What works? • Supportive leadership • Digital Champions • Peer to peer learning • Sharing best practice • Reward and recognition • ‘Quick wins’ © Sue Llewellyn 2012 © Ultra Social Ltd 2012
© Sue Llewellyn 2012 © Ultra Social Ltd 2012
Thank you for listening @suellewellyn sue@ultrasocial.co.uk © Sue Llewellyn 2012 © Ultra Social Ltd 2012

Recomendados

The Web, Social Media & Your Business Strategy
The Web, Social Media & Your Business StrategyThe Web, Social Media & Your Business Strategy
The Web, Social Media & Your Business StrategySean Clark
 
20130903 Keynote Vujàdé 6th Swiss eHealth Summit (Bern, Switzerland)
20130903 Keynote Vujàdé 6th Swiss eHealth Summit (Bern, Switzerland)20130903 Keynote Vujàdé 6th Swiss eHealth Summit (Bern, Switzerland)
20130903 Keynote Vujàdé 6th Swiss eHealth Summit (Bern, Switzerland)Vujàdé
 
The Digital Newsroom Strategy
The Digital Newsroom StrategyThe Digital Newsroom Strategy
The Digital Newsroom StrategySally Falkow
 
Newsroom Transformation
Newsroom TransformationNewsroom Transformation
Newsroom TransformationSteve Buttry
 
NNOVATE FAST OR DIE SLOWLY: KoKo Vortrag gemeinsam mit unserem Kunden PRIMACOM
NNOVATE FAST OR DIE SLOWLY: KoKo Vortrag gemeinsam mit unserem Kunden PRIMACOMNNOVATE FAST OR DIE SLOWLY: KoKo Vortrag gemeinsam mit unserem Kunden PRIMACOM
NNOVATE FAST OR DIE SLOWLY: KoKo Vortrag gemeinsam mit unserem Kunden PRIMACOMMynewsdesk
 
Technologien, Tools, Trends: Newsroom digital
Technologien, Tools, Trends: Newsroom digitalTechnologien, Tools, Trends: Newsroom digital
Technologien, Tools, Trends: Newsroom digitalBarbara Rauchwarter
 
#Fuel4 social media presentation
#Fuel4 social media presentation#Fuel4 social media presentation
#Fuel4 social media presentationSue Llewellyn
 
Where do agile leaders come from
Where do agile leaders come fromWhere do agile leaders come from
Where do agile leaders come fromdrewz lin
 

Recomendados

The Web, Social Media & Your Business Strategy
The Web, Social Media & Your Business StrategyThe Web, Social Media & Your Business Strategy
The Web, Social Media & Your Business StrategySean Clark
 
20130903 Keynote Vujàdé 6th Swiss eHealth Summit (Bern, Switzerland)
20130903 Keynote Vujàdé 6th Swiss eHealth Summit (Bern, Switzerland)20130903 Keynote Vujàdé 6th Swiss eHealth Summit (Bern, Switzerland)
20130903 Keynote Vujàdé 6th Swiss eHealth Summit (Bern, Switzerland)Vujàdé
 
The Digital Newsroom Strategy
The Digital Newsroom StrategyThe Digital Newsroom Strategy
The Digital Newsroom StrategySally Falkow
 
Newsroom Transformation
Newsroom TransformationNewsroom Transformation
Newsroom TransformationSteve Buttry
 
NNOVATE FAST OR DIE SLOWLY: KoKo Vortrag gemeinsam mit unserem Kunden PRIMACOM
NNOVATE FAST OR DIE SLOWLY: KoKo Vortrag gemeinsam mit unserem Kunden PRIMACOMNNOVATE FAST OR DIE SLOWLY: KoKo Vortrag gemeinsam mit unserem Kunden PRIMACOM
NNOVATE FAST OR DIE SLOWLY: KoKo Vortrag gemeinsam mit unserem Kunden PRIMACOMMynewsdesk
 
Technologien, Tools, Trends: Newsroom digital
Technologien, Tools, Trends: Newsroom digitalTechnologien, Tools, Trends: Newsroom digital
Technologien, Tools, Trends: Newsroom digitalBarbara Rauchwarter
 
#Fuel4 social media presentation
#Fuel4 social media presentation#Fuel4 social media presentation
#Fuel4 social media presentationSue Llewellyn
 
Where do agile leaders come from
Where do agile leaders come fromWhere do agile leaders come from
Where do agile leaders come fromdrewz lin
 
Ready, Set, Pause Overview
Ready, Set, Pause Overview Ready, Set, Pause Overview
Ready, Set, Pause Overview DigitalRoyalty
 
Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112WMG, University of Warwick
 
Social media and Logan Park High School
Social media and Logan Park High SchoolSocial media and Logan Park High School
Social media and Logan Park High SchoolKnow Social Media
 
Using empirical evidence and data solutions to support international educatio...
Using empirical evidence and data solutions to support international educatio...Using empirical evidence and data solutions to support international educatio...
Using empirical evidence and data solutions to support international educatio...British Council: Education Intelligence
 
SMCWgtn April 2013 - Paul and Matt from Deloitte NZ
SMCWgtn April 2013 - Paul and Matt from Deloitte NZSMCWgtn April 2013 - Paul and Matt from Deloitte NZ
SMCWgtn April 2013 - Paul and Matt from Deloitte NZSMCWgtn
 
East Midlands Conference 2012 - Sue Carrette
East Midlands Conference 2012 - Sue CarretteEast Midlands Conference 2012 - Sue Carrette
East Midlands Conference 2012 - Sue CarretteAssociation of University Administrators
 
220 - Professional Gardening
220 - Professional Gardening220 - Professional Gardening
220 - Professional GardeningAssociation of University Administrators
 
Lesson5 ppt (p3)
Lesson5 ppt (p3)Lesson5 ppt (p3)
Lesson5 ppt (p3)citifinlit
 
SSSC Prototyping Workshop
SSSC Prototyping WorkshopSSSC Prototyping Workshop
SSSC Prototyping WorkshopAmplified Events
 
Presentation south bend 060412
Presentation south bend 060412Presentation south bend 060412
Presentation south bend 060412james summers
 
Using Arts for achieving Business Goals and Employee Training
Using Arts for achieving Business Goals and Employee Training Using Arts for achieving Business Goals and Employee Training
Using Arts for achieving Business Goals and Employee Training WhiteLight Consulting Pvt Ltd
 
How can our social ventures be sustainable, The Thought Collective
How can our social ventures be sustainable, The Thought CollectiveHow can our social ventures be sustainable, The Thought Collective
How can our social ventures be sustainable, The Thought CollectiveSocial Innovation Exchange
 
Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?sbellach
 
Executing on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoExecuting on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoTieto Corporation
 
Assimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation StoryAssimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation StoryCustomXM
 
Can Process Make You Happy?
Can Process Make You Happy?Can Process Make You Happy?
Can Process Make You Happy?Peter Leeson
 
Harnessing Social Media - Shared Services & Outsourcing Network
Harnessing Social Media - Shared Services & Outsourcing NetworkHarnessing Social Media - Shared Services & Outsourcing Network
Harnessing Social Media - Shared Services & Outsourcing NetworkSteven Hallam
 
Skive on Gamification (update)
Skive on Gamification (update)Skive on Gamification (update)
Skive on Gamification (update)Skive
 
Project Soft Power
Project Soft PowerProject Soft Power
Project Soft PowerJeremie Averous
 
Linda Dulye - The Approachable Leader IABC ECC
Linda Dulye - The Approachable Leader IABC ECCLinda Dulye - The Approachable Leader IABC ECC
Linda Dulye - The Approachable Leader IABC ECCDulye
 
25042024_First India Newspaper Jaipur.pdf
25042024_First India Newspaper Jaipur.pdf25042024_First India Newspaper Jaipur.pdf
25042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docxkfjstone13
 

Más contenido relacionado

Similar a Building Trust in the Digital Newsroom

Ready, Set, Pause Overview
Ready, Set, Pause Overview Ready, Set, Pause Overview
Ready, Set, Pause Overview DigitalRoyalty
 
Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112WMG, University of Warwick
 
Social media and Logan Park High School
Social media and Logan Park High SchoolSocial media and Logan Park High School
Social media and Logan Park High SchoolKnow Social Media
 
Using empirical evidence and data solutions to support international educatio...
Using empirical evidence and data solutions to support international educatio...Using empirical evidence and data solutions to support international educatio...
Using empirical evidence and data solutions to support international educatio...British Council: Education Intelligence
 
SMCWgtn April 2013 - Paul and Matt from Deloitte NZ
SMCWgtn April 2013 - Paul and Matt from Deloitte NZSMCWgtn April 2013 - Paul and Matt from Deloitte NZ
SMCWgtn April 2013 - Paul and Matt from Deloitte NZSMCWgtn
 
Lesson5 ppt (p3)
Lesson5 ppt (p3)Lesson5 ppt (p3)
Lesson5 ppt (p3)citifinlit
 
Presentation south bend 060412
Presentation south bend 060412Presentation south bend 060412
Presentation south bend 060412james summers
 
Using Arts for achieving Business Goals and Employee Training
Using Arts for achieving Business Goals and Employee Training Using Arts for achieving Business Goals and Employee Training
Using Arts for achieving Business Goals and Employee Training WhiteLight Consulting Pvt Ltd
 
How can our social ventures be sustainable, The Thought Collective
How can our social ventures be sustainable, The Thought CollectiveHow can our social ventures be sustainable, The Thought Collective
How can our social ventures be sustainable, The Thought CollectiveSocial Innovation Exchange
 
Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?sbellach
 
Executing on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoExecuting on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoTieto Corporation
 
Assimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation StoryAssimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation StoryCustomXM
 
Can Process Make You Happy?
Can Process Make You Happy?Can Process Make You Happy?
Can Process Make You Happy?Peter Leeson
 
Harnessing Social Media - Shared Services & Outsourcing Network
Harnessing Social Media - Shared Services & Outsourcing NetworkHarnessing Social Media - Shared Services & Outsourcing Network
Harnessing Social Media - Shared Services & Outsourcing NetworkSteven Hallam
 
Skive on Gamification (update)
Skive on Gamification (update)Skive on Gamification (update)
Skive on Gamification (update)Skive
 
Linda Dulye - The Approachable Leader IABC ECC
Linda Dulye - The Approachable Leader IABC ECCLinda Dulye - The Approachable Leader IABC ECC
Linda Dulye - The Approachable Leader IABC ECCDulye
 

Similar a Building Trust in the Digital Newsroom (20)

Ready, Set, Pause Overview
Ready, Set, Pause Overview Ready, Set, Pause Overview
Ready, Set, Pause Overview
 
Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112
 
Social media and Logan Park High School
Social media and Logan Park High SchoolSocial media and Logan Park High School
Social media and Logan Park High School
 
Using empirical evidence and data solutions to support international educatio...
Using empirical evidence and data solutions to support international educatio...Using empirical evidence and data solutions to support international educatio...
Using empirical evidence and data solutions to support international educatio...
 
SMCWgtn April 2013 - Paul and Matt from Deloitte NZ
SMCWgtn April 2013 - Paul and Matt from Deloitte NZSMCWgtn April 2013 - Paul and Matt from Deloitte NZ
SMCWgtn April 2013 - Paul and Matt from Deloitte NZ
 
East Midlands Conference 2012 - Sue Carrette
East Midlands Conference 2012 - Sue CarretteEast Midlands Conference 2012 - Sue Carrette
East Midlands Conference 2012 - Sue Carrette
 
220 - Professional Gardening
220 - Professional Gardening220 - Professional Gardening
220 - Professional Gardening
 
Lesson5 ppt (p3)
Lesson5 ppt (p3)Lesson5 ppt (p3)
Lesson5 ppt (p3)
 
SSSC Prototyping Workshop
SSSC Prototyping WorkshopSSSC Prototyping Workshop
SSSC Prototyping Workshop
 
Presentation south bend 060412
Presentation south bend 060412Presentation south bend 060412
Presentation south bend 060412
 
Using Arts for achieving Business Goals and Employee Training
Using Arts for achieving Business Goals and Employee Training Using Arts for achieving Business Goals and Employee Training
Using Arts for achieving Business Goals and Employee Training
 
How can our social ventures be sustainable, The Thought Collective
How can our social ventures be sustainable, The Thought CollectiveHow can our social ventures be sustainable, The Thought Collective
How can our social ventures be sustainable, The Thought Collective
 
Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?Social Media Marketing: Is Your Brand Ready?
Social Media Marketing: Is Your Brand Ready?
 
Executing on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoExecuting on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ Tieto
 
Assimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation StoryAssimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation Story
 
Can Process Make You Happy?
Can Process Make You Happy?Can Process Make You Happy?
Can Process Make You Happy?
 
Harnessing Social Media - Shared Services & Outsourcing Network
Harnessing Social Media - Shared Services & Outsourcing NetworkHarnessing Social Media - Shared Services & Outsourcing Network
Harnessing Social Media - Shared Services & Outsourcing Network
 
Skive on Gamification (update)
Skive on Gamification (update)Skive on Gamification (update)
Skive on Gamification (update)
 
Project Soft Power
Project Soft PowerProject Soft Power
Project Soft Power
 
Linda Dulye - The Approachable Leader IABC ECC
Linda Dulye - The Approachable Leader IABC ECCLinda Dulye - The Approachable Leader IABC ECC
Linda Dulye - The Approachable Leader IABC ECC
 

Último

25042024_First India Newspaper Jaipur.pdf
25042024_First India Newspaper Jaipur.pdf25042024_First India Newspaper Jaipur.pdf
25042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docxkfjstone13
 
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...
AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...
AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...Axel Bruns
 
29042024_First India Newspaper Jaipur.pdf
29042024_First India Newspaper Jaipur.pdf29042024_First India Newspaper Jaipur.pdf
29042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Beyond Afrocentrism: Prerequisites for Somalia to lead African de-colonizatio...
Beyond Afrocentrism: Prerequisites for Somalia to lead African de-colonizatio...Beyond Afrocentrism: Prerequisites for Somalia to lead African de-colonizatio...
Beyond Afrocentrism: Prerequisites for Somalia to lead African de-colonizatio...Muhammad Shamsaddin Megalommatis
 
Kishan Reddy Report To People (2019-24).pdf
Kishan Reddy Report To People (2019-24).pdfKishan Reddy Report To People (2019-24).pdf
Kishan Reddy Report To People (2019-24).pdfKISHAN REDDY OFFICE
 
Pakistan PMLN Election Manifesto 2024.pdf
Pakistan PMLN Election Manifesto 2024.pdfPakistan PMLN Election Manifesto 2024.pdf
Pakistan PMLN Election Manifesto 2024.pdfFahimUddin61
 
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadership
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s LeadershipTDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadership
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadershipanjanibaddipudi1
 
Roberts Rules Cheat Sheet for LD4 Precinct Commiteemen
Roberts Rules Cheat Sheet for LD4 Precinct CommiteemenRoberts Rules Cheat Sheet for LD4 Precinct Commiteemen
Roberts Rules Cheat Sheet for LD4 Precinct Commiteemenkfjstone13
 
26042024_First India Newspaper Jaipur.pdf
26042024_First India Newspaper Jaipur.pdf26042024_First India Newspaper Jaipur.pdf
26042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!Krish109503
 
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书如何办理(BU学位证书)美国贝翰文大学毕业证学位证书
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书Fi L
 
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Nurturing Families, Empowering Lives: TDP's Vision for Family Welfare in Andh...
Nurturing Families, Empowering Lives: TDP's Vision for Family Welfare in Andh...Nurturing Families, Empowering Lives: TDP's Vision for Family Welfare in Andh...
Nurturing Families, Empowering Lives: TDP's Vision for Family Welfare in Andh...narsireddynannuri1
 
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docxkfjstone13
 
30042024_First India Newspaper Jaipur.pdf
30042024_First India Newspaper Jaipur.pdf30042024_First India Newspaper Jaipur.pdf
30042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...Pooja Nehwal
 
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 

Último (20)

25042024_First India Newspaper Jaipur.pdf
25042024_First India Newspaper Jaipur.pdf25042024_First India Newspaper Jaipur.pdf
25042024_First India Newspaper Jaipur.pdf
 
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
2024 02 15 AZ GOP LD4 Gen Meeting Minutes_FINAL_20240228.docx
 
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
 
AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...
AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...
AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...
 
29042024_First India Newspaper Jaipur.pdf
29042024_First India Newspaper Jaipur.pdf29042024_First India Newspaper Jaipur.pdf
29042024_First India Newspaper Jaipur.pdf
 
Beyond Afrocentrism: Prerequisites for Somalia to lead African de-colonizatio...
Beyond Afrocentrism: Prerequisites for Somalia to lead African de-colonizatio...Beyond Afrocentrism: Prerequisites for Somalia to lead African de-colonizatio...
Beyond Afrocentrism: Prerequisites for Somalia to lead African de-colonizatio...
 
Kishan Reddy Report To People (2019-24).pdf
Kishan Reddy Report To People (2019-24).pdfKishan Reddy Report To People (2019-24).pdf
Kishan Reddy Report To People (2019-24).pdf
 
Pakistan PMLN Election Manifesto 2024.pdf
Pakistan PMLN Election Manifesto 2024.pdfPakistan PMLN Election Manifesto 2024.pdf
Pakistan PMLN Election Manifesto 2024.pdf
 
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadership
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s LeadershipTDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadership
TDP As the Party of Hope For AP Youth Under N Chandrababu Naidu’s Leadership
 
Roberts Rules Cheat Sheet for LD4 Precinct Commiteemen
Roberts Rules Cheat Sheet for LD4 Precinct CommiteemenRoberts Rules Cheat Sheet for LD4 Precinct Commiteemen
Roberts Rules Cheat Sheet for LD4 Precinct Commiteemen
 
26042024_First India Newspaper Jaipur.pdf
26042024_First India Newspaper Jaipur.pdf26042024_First India Newspaper Jaipur.pdf
26042024_First India Newspaper Jaipur.pdf
 
Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!Israel Palestine Conflict, The issue and historical context!
Israel Palestine Conflict, The issue and historical context!
 
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书如何办理(BU学位证书)美国贝翰文大学毕业证学位证书
如何办理(BU学位证书)美国贝翰文大学毕业证学位证书
 
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
 
Nurturing Families, Empowering Lives: TDP's Vision for Family Welfare in Andh...
Nurturing Families, Empowering Lives: TDP's Vision for Family Welfare in Andh...Nurturing Families, Empowering Lives: TDP's Vision for Family Welfare in Andh...
Nurturing Families, Empowering Lives: TDP's Vision for Family Welfare in Andh...
 
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
 
30042024_First India Newspaper Jaipur.pdf
30042024_First India Newspaper Jaipur.pdf30042024_First India Newspaper Jaipur.pdf
30042024_First India Newspaper Jaipur.pdf
 
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
Call Girls in Mira Road Mumbai ( Neha 09892124323 ) College Escorts Service i...
 
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 

Building Trust in the Digital Newsroom

  • 1. Building trust in the digital newsroom @suellewellyn © Sue Llewellyn 2012 Network & Learn on Social Media 14 September, 2012 with RTS/EBU, Geneva Social media at the heart of news © Ultra Social Ltd 2012
  • 2. Strategic training © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 3. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 4. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 5. What did we do? • Classroom-based courses • Twitter masterclasses • Embedded training • All staff seminars © Sue Llewellyn 2012 • One to ones © Ultra Social Ltd 2012
  • 6. Changing behaviour © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 7. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 8. Challenges • Ignorance • Privacy • Time • Verification • Technology • Fear © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 9. What’s in it for you? © Sue Llewellyn 2012
  • 10. Keys to success • Lead from the top • Develop a clear strategy • Agree simple guidelines • Invest in training and technology • Embed digital in daily workflow © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 11. What works? • Supportive leadership • Digital Champions • Peer to peer learning • Sharing best practice • Reward and recognition • ‘Quick wins’ © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 12. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 13. Thank you for listening @suellewellyn sue@ultrasocial.co.uk © Sue Llewellyn 2012 © Ultra Social Ltd 2012

Notas del editor

  1. Photo: Sue LlewellynAll rights reserved. This slide deck may not be reproduced without permission
  2. Picture: Sue Llewellyn
  3. Picture: Sue Llewellyn
  4. Picture: Sue Llewellyn
  5. Picture: Richard Sambrook
  6. Photos: Sue Llewellyn
  7. Photos: Sue Llewellyn
  8. Photo: Sue Llewellyn
  9. Photos: Sue Llewellyn
  10. Photo: Sue Llewellyn
  11. Photo:: Sue Llewellyn
  12. Picture: Sue Llewellyn
  13. Photo: Sue LlewellynAll rights reserved. This slide deck may not be reproduced without permission. sue@ultrasocial.co.uk