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Building Trust in the Digital Newsroom

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Sue Llewellyn
Sue Llewellyn

Presentation given to EBU's Social Media Network and Learn event in Geneva, September 2012. This details my experience training BBC Journalists in social media.

Noticias y políticaTecnologíaEmpresariales
1 de 13
Building trust in the digital newsroom @suellewellyn © Sue Llewellyn 2012 Network & Learn on Social Media 14 September, 2012 with RTS/EBU, Geneva Social media at the heart of news © Ultra Social Ltd 2012
Strategic training © Sue Llewellyn 2012 © Ultra Social Ltd 2012
© Sue Llewellyn 2012 © Ultra Social Ltd 2012
© Sue Llewellyn 2012 © Ultra Social Ltd 2012
What did we do? • Classroom-based courses • Twitter masterclasses • Embedded training • All staff seminars © Sue Llewellyn 2012 • One to ones © Ultra Social Ltd 2012
Changing behaviour © Sue Llewellyn 2012 © Ultra Social Ltd 2012
© Sue Llewellyn 2012 © Ultra Social Ltd 2012
Challenges • Ignorance • Privacy • Time • Verification • Technology • Fear © Sue Llewellyn 2012 © Ultra Social Ltd 2012
What’s in it for you? © Sue Llewellyn 2012
Keys to success • Lead from the top • Develop a clear strategy • Agree simple guidelines • Invest in training and technology • Embed digital in daily workflow © Sue Llewellyn 2012 © Ultra Social Ltd 2012
What works? • Supportive leadership • Digital Champions • Peer to peer learning • Sharing best practice • Reward and recognition • ‘Quick wins’ © Sue Llewellyn 2012 © Ultra Social Ltd 2012
© Sue Llewellyn 2012 © Ultra Social Ltd 2012
Thank you for listening @suellewellyn sue@ultrasocial.co.uk © Sue Llewellyn 2012 © Ultra Social Ltd 2012

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Building Trust in the Digital Newsroom

  • 1. Building trust in the digital newsroom @suellewellyn © Sue Llewellyn 2012 Network & Learn on Social Media 14 September, 2012 with RTS/EBU, Geneva Social media at the heart of news © Ultra Social Ltd 2012
  • 2. Strategic training © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 3. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 4. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 5. What did we do? • Classroom-based courses • Twitter masterclasses • Embedded training • All staff seminars © Sue Llewellyn 2012 • One to ones © Ultra Social Ltd 2012
  • 6. Changing behaviour © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 7. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 8. Challenges • Ignorance • Privacy • Time • Verification • Technology • Fear © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 9. What’s in it for you? © Sue Llewellyn 2012
  • 10. Keys to success • Lead from the top • Develop a clear strategy • Agree simple guidelines • Invest in training and technology • Embed digital in daily workflow © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 11. What works? • Supportive leadership • Digital Champions • Peer to peer learning • Sharing best practice • Reward and recognition • ‘Quick wins’ © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 12. © Sue Llewellyn 2012 © Ultra Social Ltd 2012
  • 13. Thank you for listening @suellewellyn sue@ultrasocial.co.uk © Sue Llewellyn 2012 © Ultra Social Ltd 2012

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