Recruitment marketing-secrets

cvcvcvfSuperfast Recruitment
Phone: 0845-257-0073 | Web: www.superfastrecruitment.co.uk
Email: support@superfastrecruitment.co.uk
~ 1 ~
By Denise Oyston and Sharon Newey
How To Stop Being The Best Kept Secret In
Recruitment And Increase Your Revenues By 25%

~ 2 ~
We are marketers who want to get it right and deliver results for our
recruitment company clients. So we listen intently to what they say to us. The
one phrase that has stood out over the last month is………
How Do We Stop Being The Best Kept Secret In Recruitment? There is an
answer, in fact there a few. For today let’s just focus on one to get the ball
rolling.
Recruitment marketing for many recruiters seems like a strange concept? Why
would you want to invest in marketing when all you need to do is sign up to a
job board throw some jobs on LinkedIn and pick up the phone! We
affectionately call this spray and pray marketing.
Three or four years ago you might have been able to maintain a sustainable
recruitment business using these techniques and leveraging your little black
book when the diary looked empty. The truth is times are changing and finding
high calibre candidates and clients in a consistent way is more challenging than
ever.
An established agency we spoke to last week said that during the last two
years they hadn’t grown and it felt like they had to “do more” just to stand
still. Does this sound familiar?

~ 3 ~
The truth is most recruiters are experts at what they do and not necessarily
great at consistently promoting themselves with thought and precision. There
is a simple answer? You just need a plan that you actually implement. If you do
this we guarantee your profits will change. There is a great guy on line that we
follow and his analysis with thousands of business owners he works with is that
creating a marketing plan increased revenues by at least 24%.
It makes senses doesn’t it? Think about your own activity when it comes to
billings. If you have a consistent process and monitor your KPI’s you will bring
more revenue into the business. Of course you have to focus on the ones that
work. If you are unsure what yours might be you need to check out
this recruitment training by a leader in the field.
It is the same with your marketing. You need to look at what it is that you want
to achieve according to your business objectives and then focus on the
marketing strategies that are going to deliver for you. Here is a quick and dirty
summary for you of the process and what you need to do.

~ 4 ~
Action Steps To Take Now
1. Decide on your recruitment business objectives……..after you have crunched
your numbers
2. Agree your market segments (sectors) that are your key focus. Even if you
are niche still break this down as it might surprise you
3. Agree your value proposition (why people will choose you as their
recruitment company either as a candidate or client). Make this central to all
your communications. This is what really really successful companies do
4. Agree your marketing channels, budget time frame and review process
5. Decide on the specific tactics you will use to become a thought leader in
your sector. This could be a website and SEO, a LinkedIn and Social media
communication strategy, videos, whitepapers etc.
6. Take action- outsource or DIY
Yes it takes time to think through this and get it right. The time is worth it
though. We were lucky enough have an amazing mentor who is a branding
expert. One of her favourite pieces of advice was. “Slow is fast” so many
people just don’t think through what they want to achieve and what the areas
of focus needs to be.
You can be different. The time is right to take action on this. You can start at
any point in the year and with the resources you have to hand. Rome didn’t get
built in a day and neither did Microsoft or Apple. If you are fed up being the
best kept secret in recruitment it starts with a decision and a plan.

~ 5 ~
About Super Fast Recruitment
We help recruitment businesses with their recruitment marketing to get more
candidates and clients through online marketing. Our keen team of experts
create websites that convert through to building killer campaigns to help you
grow. Using the latest online marketing methods to bring the new generation
of candidates and clients to your business.
Fast Track Your Sales was founded in 2004 (by Sharon Newey and Denise
Oyston), and began helping local businesses and training and development
companies with their online marketing efforts.
After helping many businesses in different markets, we noticed a trend in the
recruitment space. The trend being that, most recruitment owners are simply
too busy and not equipped to stay on top of everything that changes in the
online marketing space to maximise the growing opportunity it brings.
While the same statement holds true for many types of businesses, the
recruitment experience has been drastically altered because of the internet
and social media; as a result to remain competitive recruiters need to adapt.
Recruitment companies have so many moving parts that it’s simply impossible
to do it alone. The good news is we can take the headache away and replace it
with results.

~ 6 ~
From designing a stunning website that attracts candidates and clients,
through to getting your website found and helping you dominate your chosen
sector, we do it all…we even write the content on your website.
If you are looking for a dedicated recruitment marketing company that
understands your needs call us on 0845 257 0073.
Alternatively have a look at our website and all it’s resources. You can find it
here at: www.SuperFastRecruitment.co.uk
Best Wishes,
Denise and Sharon

Recruitment marketing-secrets

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

Recruitment marketing-secrets