1. Mobile
User
Experience
Trends
www.novel-ebiz.com

2. Content Strategic
Mobile
User
Experience
Mobile User Experience
Segment
1 Strategizing User Controls
Focus: Samsung Galaxy S III
Segment
2 Strategic Mobile User Experience
Trends. Innovation. Challenges.
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 2

3. Segment
1 Product Review- Features that benefit
‘Human/Smart-phone Integration’
Strategic
Mobile
User
Experience
Why Samsung Galaxy S III
• The hottest selling smart-phone sold worldwide in 2012
• The most pre-ordered Android device' to date
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 3

4. Strategic Mobile User Experience
User- centric differentiator: The hold is big and slick
Height: 5.4
FRONT BACK PROFILE ANGLE
Width: 2.8
Depth: 0.34 inches
Weight: 4.7 ounces.
Screen: Less clutter on
larger screen: 4.8-
inch, 1280-by-720-pixels
Super AMOLED HD.
Camera: 8-megapixel
camera on the back panel.
Resolution: 1280 x 720
with 306 ppi
Android Ice Cream
Sandwich handset
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 ©© 2
4

5. Strategic Mobile User Experience
User- centric differentiator: User Controls
Touch-screen overlay
delivers enhanced user
controls with –
• Less clutter on a larger screen even
with loads of user-driven widgets
and applications
• Easier ‘touch-n-feel’ while swiping
around
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 5

6. Strategic Mobile User Experience
User- centric differentiator: User Controls
Touch-screen overlay
delivers enhanced user
controls with –
• Multiple Device Options
• Five favorites within easy
reach - internet, mail, phone,
messaging and application menu
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 6

7. Strategic Mobile User Experience
User- centric differentiator: User Controls
Tracking eyeballs
Touch-screen overlay
Eye icon appears in the notification
bar when it's enhanced eyeballs
delivers tracking user’s user
• Keeps display lit up –
controls with during user
eyeLess clutter on the large
contact with the device
•screen display when user is not
Turns off
looking at the device
Easier ‘touch-n-feel’
Optimization of cutting edge, innovative technology
while swiping around
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 7

8. Strategic Mobile User Experience
User- centric differentiator: User Controls
User Interface:
Advanced. Intuitive. Simple.
• Multitasking –
Watch HD videos while surfing web or
checking email
• Shareable
• Optimization ofwith
Easy interaction cutting edge, innovative technology
devices
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 8

9. Strategic Mobile User Experience
User- centric differentiator: User Controls
User Interface:
Smart Widgets. Motion Gestures
• Strategic inclusion of Widgets
useful for business users
checking email.
• Strategic inclusion of Gesture-
based user controls useful for
both business and general users,
Optimization of cutting edge, innovative technology
featuring Smart Stay, Direct Call,
devices
Palm Sweep and Turnover
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 9

10. Strategic Mobile User Experience
User- centric differentiator: User Controls
User Interface:
Gesture control. Direct Call
• Direct call Activated by simply
raising device to ear while:
- Viewing a text message
checking email.
- Writing a text message
- Browsing a contact number
- Checking a missed call
Optimization of cutting edge, innovative technology
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 10

11. Strategic Mobile User Experience
User- centric differentiator: User Controls
User Interface:
Smart Sharing
• S Beam Sharing
Place two Samsung GALAXY S III's
back-to-back to transfer pictures,
checking email.
music, videos, content and data.
Optimization of cutting edge, innovative technology
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 11

12. Strategic Mobile User Experience
User- centric differentiator: User Controls
User Interface:
Smart Voice Instructions
S Voice Intelligence
• The phone follows instructions to
wake up, answer an incoming call,
checking email.
and even take a snap. S Voice is an
intelligent personal assistant and
knowledge navigator
Optimization of cutting edge, innovative technology
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 12

13. Strategic Mobile User Experience
User- centric differentiator: User Controls
User Interface:
User-friendly environment
Social Tags
• The phone keeps track of
friends and social contacts
checking email.
• A glance at friends’ photos
displays contact status
Optimization of cutting edge, innovative technology
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 13

14. Strategic Mobile User Experience
User- centric differentiator: User Controls
Customizable User Controls:
•Change home screen
• Select and set default
• Set Today’s calendar
• Turn off and on the features
• Customizable camera with voice
checking email.
• Customizable applications grid
• Tap on Widgets for help
• Wi-Fi search of cutting
Optimization and setting edge, innovative technology
• Share content over Wi-Fi
devices
Optimization of cutting edge, innovative technology
• Palm Sweep and Turnover
Author: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012
Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 14
3

15. Strategic
Mobile
User
Experience
2
Segment
Mobile Trends, Innovations
and Challenges
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 15

16. 2
Segment Mobile Trends, Innovations, Challenges
Strategic
Mobile
User
Content: Experience
• Mobile Trends:
- Extracts from Morgan Stanley Report
- Extracts from Gartner Report
• Mobile Innovations and Challenges:
- Mobile Web - dramatic shift in global user experience
- Mobile user experience to emphasize Social Web
- Mobile to explore better, adaptable devices
- Mobile to explore better, reliable data coverage
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 16

17. Mobile Trends, Innovations, Challenges
Dramatic shift in Mobile Web user traffic
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 17

18. Mobile Trends, Innovations, Challenges
Dramatic shift in Mobile Web user traffic
Mobile User experience includes
Kindle, i-Phone, i-Pad, Smart-phones,
Web-enabled tablets, GPS systems,
Video games and Wireless home
appliances - the user growth rate
is phenomenal
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 18

19. Mobile Trends, Innovations, Challenges
Dramatic shift in Mobile Web user traffic
With 27% mobile users in
2012, more and more global
mobile users will have 3G access
facilitating mobile web
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 19

20. Mobile Trends, Innovations, Challenges
Social Web for Mobile users:
• . 2006: The number of minutes global audience spent online
was dominated by Yahoo and MSN
• 2009: Number of users on social networks were more than
users using emails for sharing and exchanging data which
displays a shift in user experience around the world.
• 2012: Facebook.com gets highest global user traffic followed
by YouTube.com
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 20

21. Mobile Trends, Innovations, Challenges
Social Web Statistics
Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 21

22. Mobile Trends, Innovations, Challenges
Mobile users need
Customizable User Controls: social objects
for connecting
checking email.
Optimization of cutting edge, innovative technology
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012
Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 22
3

23. Mobile Trends, Innovations, Challenges
Customizable User Controls:
User Experience Challenges
- Web access and simpler navigations – metadata driven
- Mapped User Context to user friendly interfaces
- Voice recognition for dictating text messages
- Expanded keyboard for easier characters hit
checking email.
Technology Challenges
- Operating Systems emphasizing User Controls
- Integration of 3rd party applications
Optimization & Privacy – A Global challenge
- Data Protection of cutting edge, innovative technology
- Business intelligence
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012
Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 23
3

24. Mobile Trends, Innovations, Challenges
Customizable User Controls:
Design Challenges
- Designing for Simplified Navigation
- Designing for Tasks
- Designing for Leisure
- checking email. Entertainment
Designing for
- Designing for Messaging
- Designing for Content Management (Cloud/Device)
- Designing for Social Networking
- Designing for Peer-to-Peer content innovative technology
Optimization of cutting edge, sharing
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012
Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 24
3

25. Mobile Trends, Innovations, Challenges
• Shifting User Context
• Shorter product lifecycle
Business
Challenges
Optimization of cutting edge, innovative technology
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012
Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 25

26. Mobile Trends, Innovations, Challenges
• Converged Infrastructure
• Content Management
Bigger • Cloud Based Library
Challenges • Complex Systems
Optimization of cutting edge, innovative technology
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012
Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 26

27. Mobile Trends, Innovations, Challenges
“Designers face a
proliferation of
capabilities that make the
Bigger early (mobile) web look
like a playground.”
Challenges Joe Shepter, “The Pulse of Modern
Optimization of cutting edge, innovative technology
Design”
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012
Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 27

28. Mobile Trends, Innovations, Challenges
• Touch not click
• Experience not browsing
User • More Gestural recognition
• More Sensor driven UX
Experience • Less Icons driven UX
• More Content driven UX
Optimization of cutting edge, innovative technology
Trends
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012
Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 28

29. User Experience: Our journey through mobile…
1984
User Experience factors
that impact change:
Timeline
• Usefulness
• Usability
Optimization of cutting edge, innovative technologyon …
• Desirability 2012… Moving
devices
Optimization of cutting edge, innovative technology
Author: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012
Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 29

30. Sushmita Dutt
Associate Director, Novel-eBiz,
Consultant: Strategic User Experience and Information Architecture for
Enterprise Web, Mobile, Touch-Screen and Digital Media Applications
Strategic
sushmitadutt@novel-ebiz.com Mobile User
Experience
© Research, IA
and Click
www.novel-ebiz.com
Stream
diagrams