2010.11.30 제2차 지속가능한관광 정책 포럼 발표자료
1. protecting culture and heritage-responsible tourism initiatives in the greater Mekong sub-region(Mason Florence / Executive Director / Mekong Tourism Coordinating Office)
*이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과 회의로 기획되었습니다.
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
1. Protecting Culture and Heritage
Responsible Tourism initiatives in the Greater Mekong Sub-region
Asian Social Entrepreneurs Summit (ASES)
30 November 2010 – Seoul, Korea
Mason Florence / Executive Director
Mekong Tourism Coordinating Office (MTCO)
2. MTCO role…
The MTCO is tasked with the marketing and promotion of
Tourism for one of the world’s most dynamic and alluring
destinations, that is the six-nation Greater Mekong Sub-
region (GMS) and fostering its development as a single
destination under the ‘Mekong Tourism’ brand.
6. By 2020 Tourism Demand will DOUBLE
Expenditure Expected to be > US$1 Trillion
US$1
7. Arrival Forecasts
Target International Tourism Arrivals
60,000,000
50,000,000
40,000,000
Arrivals
30,000,000
20,000,000
10,000,000
0
2005 2010 2015
Thailand Other GMS Countries
8. MARKETING SIDE DEVELOPMENT SIDE
Marketing Experts Development Experts
Market GMS in order to increase Orchestrate implementation and funding of
long-stay above average spending 28-Development Projects as prescribed TSS
subregional travellers
Donor Partnerships
Private Sector Partnerships
9. 1. Marketing and Product Development: Foster the development of multi-country
tourism by stimulating demand from appropriate high-yield markets and
products through joint promotional activities.
16. 2. Human Resource Development: Upgrade the skills of tourism leaders and
tourism trainers to ensure that the strategy can be implemented and that
qualified staff is in place to manage tourism demand.
17. 3. Heritage Conservation and Social Impact Management: Promote higher
standards in the management of natural and cultural resources for conservation
and tourism purposes, and enhance measures to manage the negative social
impact of tourism.
18. 4. Pro-poor and Equitable Distribution of Benefits: Help reduce the incidence of
poverty and increase rural incomes.
19. 5. Facilitating the Movement of Tourists: Identify and reduce impediments to
travel to and within the region.
20. 6. Tourism-related Infrastructure Development: Jointly plan and develop tourism
infrastructure with a view to ensuring a wider distribution of tourism benefits and
supporting pro-poor tourism development in designated priority zones.
21. 7. Private Sector Participation: Encourage private sector participation and
partnerships in planning, investment, marketing and human resource development
in the tourism sector
22. TOURISM PARTNERSHIPS
§ Public Sector
§ Private Sector
§ Development World / NGOs
§ Media
§ Consumers
23. PUBLIC SECTOR
§ Governmental Organizations
§ Ministry of Tourism (marketing & development)
§ Other Ministries / Gov’t Agencies
24.
25.
26. PRIVATE SECTOR
§ All travel service providers
§ Travel Companies
§ Hotels
§ Airlines
27.
28. DEVELOPMENT WORLD / NGOs
§ Governmental Aid Organizations
§ NGOs
§ Community-based operators
Community-
35. All regional stakeholders share common problems in the area of socio-
economic development, environmental and socio-cultural sustainability.
36. All regional stakeholders share similar tourism assets and markets many of
whom undertake multiple country visits when they come.
37. Competition between stakeholders is not a good move as this will reduce the
overall size of the tourism cake for each resulting in a lose-lose outcome for all.
38. It’s a far better move to work within a complimentary multi-country tourism
destination marketing framework that builds a bigger tourism cake for all for a
win-win outcome.
39.
40. Thank You.
For further enquiries, contact:
Mason Florence
Executive Director
Mekong Tourism Coordinating Office
Tel: +662 612 4150-1 Fax:+662 612 4152
Email: mason@mekongtourism.org
