1. Team Member Ideas for Names & Slogans Ideas for colour
schemes
Positives about their ideas Negatives about their ideas
Kieran Goodall Kaela Vatn Icy white
Turquoise blue
Colour scheme matches product
Design is innovative
Kieran’s colour-blind sohe won’t
be able tochoose specific shades
of his chosen colours
We can’t easily doa mock-up of
the design by ourselves
Iona Spence-Dingle ¡Hidrato! Blue
Yellow
Green
Attracts a certain audience
Brazil is a good selling point
Limited target audience
Thomas Atkinson Kaela Vatn White
Greys andblacks
Logo design good
Simplistic,fits aesthetic
Kieran’s bottle design is better
Design not very original
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Whowill your target audience
be?
Any Other Final Decisions
Kaela Vatn A moment of clarity Frosty white, sky blue Smart, sophistication,
restaurant water
Kieran’s bottle design
