Creating Value With Communities

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How does The Huffington Post create value with community? During Community Conference in Denmark, Tim McDonald gave a keynote presentation covering 3 components of how they look at community through the stories of two of their community members.

Empresariales

What is
Community?
We’ve been asking the wrong question.
It should be…
Who is
Community?
@tamcdonald #ccdk

@tamcdonald #ccdk
A
Is
NOT
a Community
It’s people who come and go

@tamcdonald #ccdk
When your community is exclusive
Everyone on this side is excited
to be in
And everyone on this side,
wants to get IN

@tamcdonald #ccdk
@MurphTheSurf350
Meet Murph
Member of our community who:
• Provides feedback
• Gives insights on new features
• Offers assistance to other community
members

@tamcdonald #ccdk
Murph is a pundit.
Pundits can:
• Use hyperlinnks
• Format text
• Have their comments
featured at top
Pundits earn this privilege by
being responsible and helpful
community members.

@tamcdonald #ccdk
WIIFT?
What’s in it for
THEM?

@tamcdonald #ccdk
Becoming the magnet
Attract people to you and get them
to stick around.

@tamcdonald #ccdk
@YourTash
Meet Tash
Member of our community who:
• Promotes our segments
• Watches and comments
• Introduces new community members

@tamcdonald #ccdk
And when she introduces new community members…
She keeps introducing new community members!
Most importantly, these community members do exactly
what Tash does: promote, introduce and participate

@tamcdonald #ccdk
Tash sent us feedback
A personal response, to let her know I read her
feedback, lead to all the connections and support.

@tamcdonald #ccdk
Experiment
Always be experimenting
Start small by:
• Testing with little or no
budget
• Testing with no add’l
resources
• Getting buy-in from at least
one other stake-holder
• Measuring results

@tamcdonald #ccdk
• Long term growth
• Scalable Community
WIIFY?
What’s in it for you?

@tamcdonald #ccdk
• Innovation
• Loyalty
WIIFY?
What’s in it for you?

@tamcdonald #ccdk
• Community is not the crowd
(make it exclusive)
• Be the magnet, Not the
bulldozer
• Experiment (always)

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https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

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Creating Value With Communities

1. @tamcdonald #ccdk

2. What is Community? We’ve been asking the wrong question. It should be… Who is Community? @tamcdonald #ccdk

3. @tamcdonald #ccdk A Is NOT a Community It’s people who come and go

4. @tamcdonald #ccdk Community: People who are passionate about you and emotionally attached to your brand

5. @tamcdonald #ccdk When your community is exclusive Everyone on this side is excited to be in And everyone on this side, wants to get IN

6. @tamcdonald #ccdk @MurphTheSurf350 Meet Murph Member of our community who: • Provides feedback • Gives insights on new features • Offers assistance to other community members

7. @tamcdonald #ccdk Murph is a pundit. Pundits can: • Use hyperlinnks • Format text • Have their comments featured at top Pundits earn this privilege by being responsible and helpful community members.

8. @tamcdonald #ccdk WIIFT? What’s in it for THEM?

9. @tamcdonald #ccdk

10. @tamcdonald #ccdk Becoming the magnet Attract people to you and get them to stick around.

11. @tamcdonald #ccdk @YourTash Meet Tash Member of our community who: • Promotes our segments • Watches and comments • Introduces new community members

12. @tamcdonald #ccdk And when she introduces new community members… She keeps introducing new community members! Most importantly, these community members do exactly what Tash does: promote, introduce and participate

13. @tamcdonald #ccdk Tash sent us feedback A personal response, to let her know I read her feedback, lead to all the connections and support.

14. @tamcdonald #ccdk Experiment Always be experimenting Start small by: • Testing with little or no budget • Testing with no add’l resources • Getting buy-in from at least one other stake-holder • Measuring results

15. @tamcdonald #ccdk • Long term growth • Scalable Community WIIFY? What’s in it for you?

16. @tamcdonald #ccdk • Innovation • Loyalty WIIFY? What’s in it for you?

17. @tamcdonald #ccdk • Community is not the crowd (make it exclusive) • Be the magnet, Not the bulldozer • Experiment (always)

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Creating Value With Communities

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