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Frank Days
Frank Days

These are my slides from the MassTLC breakfast on March 18, 2010.

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Change Leveraging Marketing Resources for Maximum Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst Relations Sales Enablement Advertising PR Market Intelligence Marketing Operations Event Marketing Partner Marketing Campaign Management Direct Marketing Digital Marketing/Social Media Marketing Communications Field Marketing Support Product, Industry, Solution Mktg
Leveraging Marketing Resources for Maximum Revenue Growth ,[object Object],[object Object],[object Object],[object Object]
Reality: business value still drives spending and social media ROI is a soft
Think of social media as... ,[object Object],[object Object],[object Object]
Initiative Spotlight: More social media ready content Short, Cheap, Entertaining Tells our story!
Spotlight More “Microcelebrities” Telling the stories of the new Novell
Succeed or fail fast ,[object Object],[object Object]
Metrics (action, reaction, result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue Growth December 31, 2010, Our Social Media Vision
Otherwise: Frank Days Director, New and Social Media Novell [email_address] @tangyslice www.tangyslice.com ,[object Object],[object Object]

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Mass Technology Leadership Council Sales & Marketing Panel

  • 1. Change Leveraging Marketing Resources for Maximum Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst Relations Sales Enablement Advertising PR Market Intelligence Marketing Operations Event Marketing Partner Marketing Campaign Management Direct Marketing Digital Marketing/Social Media Marketing Communications Field Marketing Support Product, Industry, Solution Mktg
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  • 3. Reality: business value still drives spending and social media ROI is a soft
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  • 5. Initiative Spotlight: More social media ready content Short, Cheap, Entertaining Tells our story!
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  • 8. Metrics (action, reaction, result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue Growth December 31, 2010, Our Social Media Vision
  • 9.