4. Mbps 8 7 6 5 4 3 2 1 La evolucion de lastecnologiaspermitennuevosmodelos de TV….. Velocidades medias de bajada a los hogares Reqsvelocidadtransmision SD
5. Mbps 8 7 6 5 4 3 2 1 La evolucion de lastecnologiaspermitennuevosmodelos de TV….. OTT Velocidades medias de bajada a los hogares Reqsvelocidadtransmision SD Telco Satelite HD&DVR Cable Advanced Analog Digital Cable tru2way HD&DVR
7. En la Era de Internet los desafios se multiplican TV mAJORS Nuevosjugadores User generated iTunes “ContenidoInfinito” Multiples Modelos de Negocios Experienciapersonalizadas y Multiples pantallas RedesPublicas y Privadas
8. Que dicen los usuarios en Europa y España ? Media Engagement Barometer Study Conducted on Behalf of Motorola Spanish Results
11. A sufficient sample of respondents across three generations – Millennials (age 16-29), Gen Xers (age 30-44) and Baby Boomers (age 45-64) – was obtained in order to compare perceptions, behaviors and trends.
12. Interviews were conducted from November 13 - December 11, 2009 using the field services of World One.
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14. Españaes el paisdondeexiste mayor interesporacceder al contenido en cualquiersitio Men are significantly more likely than women to agree (63% vs. 59%) Agree NET (Strongly/Somewhat) D8. Now I am going to read you a list of statements. Please tell me how much you agree or disagree with each.
15. Si bien la TV esaun el mediomasfrecuentepara el consumo de contenido, cerca de la mitad de los Europeosacceden a RedesSociales y Video en Internet semanalmente 62% 42% 42% 20% 15% C1. How frequently do you access each of the following types of content?
16. La demandaparacontenidos en HD esfuerte, principalmente en España y ReunoUnido… Want more HD programming NET: “Currently watch HD video content and would like more access to HD programming “and “Do not currently watch HD video content, but am interested in doing so” C6. Please tell me whether you currently watch HD programming and want to watch more.
17. Tambienesimportante la demanda de aplicacionespersonalizadas en la TV… Interested NET (Very/Somewhat) E3. How interested are you in each of the following?
18. Mostrando los españoles mayor interes en interactividadque la media Europea * * * * * * Interested NET (Very/Somewhat) E3. How interested are you in each of the following?
19. LA TELEVISIÓN DEL FUTURO YA ESTÁ AQUÍ … En Resumen …. … los usuarios españoles la demandan hoy… … y esto es solo el comienzo!!