1. Sumit Saran The SCS Group [email_address] World Horticulture Scenario and India

5. Global Marketing Infrastructure for Fresh Produce

6. Field Harvest Pre-cooling Shipping Pre Shipping Produce Storage Grading Packaging Wholesale Market Retail Market

7. The Issue of Cold Chain A Chain is only as Strong as its Weakest Link

8. Horticulture Business in India

10. The Indian farmer is globally competitive but Indian agriculture is not Source: UN Comtrade and World Bank India Share in World Production Indian Prices as Part of World Prices

11. India – The Supplier

12. Indian Fruit Production Shares Source: National Horticulture Board, GOI

13. Share in Global Trade & Production

14. Apples

15. Grapes

16. Pears

17. Banana

18. Onions

19. Mangoes

20. India - A Regional Player Source: World Bank

21. Suppliers Breaking the Distance Barrier Source: World Bank

22. Can We Overcome India can become a significant exporter of horticultural produce if it reduces its high delivery costs and improves weak standards and assessment mechanisms at home. -- World Bank Study 2007

23. Source: UN Comtrade and World Bank

25. Domestic Reality

26. Them vs. Us Very Limited and Sporadic Promotions and Programs Miniscule Trade Show Presence Extensive Trade Show Presence India Major Suppliers Needs to be integrated Governmental interventions Protocols not present Adherence to buyer protocols High Wastage Good Post harvest management Non existent Domestic quality parameters Effort on too many products Identified products for exports

30. India As a Buyer

31. The Times They Are A Changin’ Eating Habits Retailers/Selling Consumers/Buying

33. Changes in Consumption Wheat Flour / Atta

34. Changes in Consumption Rice/Pulses

35. Changes in Consumption Spices / Masala

36. Changes in Consumption Meat Products / Kebabs

37. Changes in Consumption Paani/Drinking Water

38. Changes in Consumption Fruits and Vegetables

40. Fresh Fruit Imports Source: DGCIS, Ministry of Commerce, Government of India