Everybody can improve the User Experience of a product. You will learn about the Lean UX methodology and how you can include it into your own work, no matter whether you're a developer or manager. A few practical tips that anybody can use help you to get started with UX.

1. Lean UX
for non-UX Professionals
Volker Gersabeck
@thinkingUX

2. About me
• UX Experience: 7 years
• Background: Developer, Alumnus of HPI in Potsdam
• Founded Pidoco - a web-based prototyping tool
• Smava is a customer of Pidoco

3. What is User Experience?

4. –Leah Buley
Author of “The User Experience Team of One”
“User Experience is the overall effect created
by the interactions and perceptions that
someone has when using a product or service”

5. Vijay Kumar: 101 Design Methods

6. Related Topics
• Interaction Design
• Information Architecture
• User Research
• Usability
• Visual Design
• Content Strategy
• Service Design
• Customer Experience

7. What is Lean UX?

8. Foundations of Lean UX
• Design Thinking
• Agile Software Development
• Lean Startup

9. Design Thinking
• “Innovation powered by … direct observation of what
people want and need in their lives” - Tim Brown, IDEO
• Every aspect of a business can be approached with
design methods
• Interdisciplinary work to design products

10. Agile Software Development
• Individuals and interactions over process and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan

11. Lean Startup
• “build - measure - learn” feedback loops
• Minimum Viable Products
• Work with hypotheses that you test early

12. Lean UX Process

13. Basic Elements
• Assumptions
• Hypotheses
• Outcomes (not Output)
• (Proto-)Personas
• Features

14. Hypothesis Template
We believe [this statement is true].
We will know we’re [right / wrong] when we see the
following feedback from the market:
[qualitative feedback] and / or [quantitative feedback]
and / or [key performance indicator change].

15. Subhypothesis Template
We believe that
[doing this / building this feature / creating this experience]
for [these people / personas]
will achieve [this outcome].
We will know this is true when we see
[this market feedback, quantitative measure,
or qualitative insight].

16. Proto Persona

17. MVPs and Experiments

18. MVPs
• MVPs are used to test the hypotheses
• MVPs can but need not be prototypes:
• Email
• Google AdWords
• Landing Pages
• Button to nowhere

19. Prototypes
• Different Prototypes provide different feedback!
• Differ in Appearance, Interactivity, Data, Functionality
• Choose a matching type for what you want to test

20. Before the user test
• Meet your users regularly, e.g. every week / iteration
• Try to find real users from your target group
• Create a Test Scenario upfront and try yourself first
• Add a few easy questions to start with
• Be prepared for recording / note taking / photos

21. When you do user tests
• Ask open questions (Why? What would you expect?)
• Let users try themselves before you give a hint
• Allow your users time to think
• Have your team watch a user test - it’s eye opening!

22. After the user test
• Fix easy bugs in between tests
• Learn to interpret the Feedback: users don’t tell you
exactly what they want!
• Sometimes users are asking for features that don’t
match your vision / strategy
• Improve your Personas along the way

23. Book Recommendations

26. Thank you!
Volker Gersabeck
@thinkingUX