A presentation on the successes and challenges of managing a faculty and student blog at an independent boarding school, including why blogging is important to your school brand and for getting found on the web.
7. What to expect.
• Why blog?
• The Glog
• Managing a student and faculty blog
• Successes, challenges good and the difficult
• How do I find the time to blog?
• What’s my process? Why do I write what I write about?
• Advice from grizzled Glogging veterans
8. Why blog?
Authenticity
“...a blog, unlike a diary, is instantly public. It transforms this most personal
and retrospective of forms into a painfully public and immediate one. It
combines the confessional genre with the log form and exposes the author
in a manner no author has ever been exposed before.”
- Andrew Sullivan, Why I Blog: The Atlantic, November 2008
http://tinyurl.com/4q3389
9. Why blog?
Credibility
“Use restraint with any promotional content.”
Stanford Guidelines for Web Credibility, http://credibility.stanford.edu/guidelines/index.html
10. Why blog?
Credibility
“Use restraint with any promotional content.”
Stanford Guidelines for Web Credibility, http://credibility.stanford.edu/guidelines/index.html
16. Why blog?
...because your blog is always working for you.
Content visits last 30 days
Published November 2007
Published October 2010
17. By the numbers
• Launched in 2007
• 65,714 visits to date
• Over 1,000 visits in last 14 days
Audience
• Current families
• Gould faculty & students
• Alumni
• Prospective families
18. Perspective
• faculty & students = multiple perspectives
Consistency
• more contributors = more content, more likely to be current
Fun
• design, multimedia, voice = readership and sharing
Content
• freedom to write = the real deal
19. Managing a student and faculty blog
- The best bloggers are those who want to blog.
- Donʼt choose bloggers based on interests alone.
- Give your bloggers tools.
- Let your bloggers find their voices.
- Let them write their stories.
20. Successes
- Creating great content on the web multiple times a week.
- Have a blog that is embraced by community.
- Glog was the catalyst for more social media.
- Glog sends traffic to Gould website.
- Creating a culture of content creation and sharing on the web.
- 10-12 prospective Gloggers for 2011-2012.
21. Challenges & Improvements
- A post every weekday of every week during the school year is a challenge.
- More media.
- Check in with bloggers more often.
- Push Glog via channels more.
- Optimize posts for search.
- 10-12 prospective Gloggers for 2011-2012.
22. • photo rich
• up to the minute
• day in the life
• quirky