Adsmobi General Media Kit 2011 04 22

Access more than 20BN ad requests In addition to traditional buys, take Target your audience to the exact need of
globally in more than 190 countries. advantage of our CPD (cost per download) your brand.
and CPR (cost per ranking) offering!
(e.g. for iPhone).

www.adsmobi.com contact@adsmobi.com

Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

adsmobi
Media Buying Platform for Mobile Advertising

adsmobi is a mobile media buying platform that focuses on the small details that make a difference and
result in successful mobile campaigns for advertisers. Our partnership with one of the top mobile advertising
platforms enable us to deliver some of the highest quality mobile centric traffic for advertisers.

The best in class targeting capabilities of our platform are built to maximize your ROI, and drive efficiencies
through CPM, CPC, and CPD (cost per download) buying models.

Demographic Geographic High
Content / Contextual Targeting Engagement
Advertising Units

• Audience Centric Buys • Location based advertising
• Rich Media Executions
(Age, Gender, HHI) (State, City, GPS) (Full Page Interstitial, Expandables,
• Contextual relevant inventory
iPad)
(campaign specific)



adsmobi Inventory
Our Global Inventory helps you to engage your customers all over the world

N. America: 31%
Asia: 37%
EMEA: 29%

S. America: 2%

Australia: 1%

adsmobi Network Inventory 2010



adsmobi Inventory
adsmobi helps advertisers to reach the right demographic on scale

Automotive Business/Finance Entertainment
• Age: 21-55 y.o. • Age: 15-34 y.o.
• Age: 26-59 y.o.
• Gender: Male. • Gender: Male & Female.
• Gender: Male & Female.
• Reach: >100M Imps. • Reach: >1B Imps.
• Reach: >100M Imps.
• Avg. CTR: 1.06 %. • Avg. CTR: 0.79 %.
• Avg. CTR: 1.21 %.
• HHI: $50K+.
• HHI: $77K.

Travel Women
• Age: 24-51 y.o. • Age: 18+ y.o.
• Gender: Male & Female. • Gender: Female.
• Reach: >100M Imps. • Reach: >1B Imps.
• Avg. CTR: 1.29 %. • Avg. CTR: 0.89 %.
• HHI: $65K+. • Heavily Entertainment, Shopping,
Social Networking Centric.

News Social Networking Education
• Age: 20-49 y.o. • Age: 16-36 y.o. • Age: 18-34 y.o.
• Gender: Male. • Gender: Male & Female. • Gender: Male & Female.
• Reach: >500M Imps. • Reach: >100M Imps. • Reach: >100M Imps.
• Avg. CTR: 1.09 %. • Avg. CTR: 0.59 %. • Avg. CTR: 1.05 %.
• HHI: 55K+. • Avg. Sessions of 7 min+.



adsmobi Inventory
adsmobi helps advertisers to reach the right demographic on scale

Games Health/Fitness Music
• Age: 15-25 y.o. • Age: 18-57 y.o. • Age: 17-46 y.o.
• Gender: Male. • Gender: Male & Female. • Gender: Male & Female.
• Avg. Sessions: 20min. • Avg. Sessions: 7+ min. • Reach: >250M Imps.
• Reach: >1B Imps. • Reach: >100M Imps. • Avg. Sessions: 22 min.
• Avg. CTR: 0.87 %. • Avg. CTR: 1.17 %.

Teens Weather
• Age: 14-19 y.o. • Age: 23-45 y.o..
• Gender: Male + Female. • Gender: Male & Female.
• Reach: >500M Imps. • Reach: >100M Imps.
• Avg. Sessions of 10min+. • Avg. CTR: 0.99 %.
• Avg. CTR: 0.69 %.

Parents Shopping Sports
• Age: 27-41 y.o. • Age: 17+ y.o. • Age: 16-41 y.o.
• Gender: Male & Female. • Gender: Male + Female. • Gender: Male.
• Avg. Sessions of 9 min+. • Reach: > 1 BN monthly imps. • Reach: >100M Imps.
• Reach: >250M Imps. • Avg. CTR: 0.88 %. • Avg. Sessions: 17 min.
• Avg. CTR: 1.36 %. • HHI: $32K+. • Avg. CTR: 0.87 %.
• HHI: $88K+.



adsmobi Inventory
adsmobi has access to the right inventory to promote your brand

adsmobi Inventory by category

Social Networking
23% Entertainment
32%

Music 10%

Lifestyle, Shopping, 8%
13%
Women Games
18%
Information, News, Sport
adsmobi traffic December 2010



adsmobi PUSH APP PROGRAM
App Promotion + Placement Guarantee

The app economy is exploding right now. With more than 300,000 apps in the Apple App Store and more than
200,000 apps in the Android market, a top rank is a must-have to get discovered by users!*

The adsmobi PUSH APP PROGRAM solves this problem. It delivers predictable results for a fixed budget, available for
paid and non-paid apps in the Apple App Store as well as the Android market. It is especially designed for:

• App Promotion (Improve the number of generated downloads).

• Placement Promotion (Top-Ranking Guarantee).

Discovery Top Rank Best in class ROI

$
$
$
$
We help you to get We boost your app to the We deliver predictable
discovered within the top of the App Store. results for a fixed budget.
App Store.

* Source: venturebeat.com (2010)



Featured Advertisers
adsmobi delivers ads for leading brands



Contact Us!

Tom Anderson adsmobi Inc.
260 Madison Avenue
8th Floor
New York City, New York 10016

Regional Director of Sales, Americas
Thomas@adsmobi.com
+1 (608) 213-5208
About adsmobi Inc.
adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile advertisers.
adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and
optimization platforms. T: +1 (646) 807-4596 Facebook.com/adsmobi
F: +1 (646) 807-4542 Twitter: @adsmobi
adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals.
adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help E: contact@adsmobi.com
effectively manage media spending with the flexibility to target a desired audience at the right time, in the right place, on
the right device.



Adsmobi General Media Kit 2011 04 22

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