1. PRIVATE & CONFIDENTIAL
We support the Growth and
Development of companies
together with great
management teams.
Introductory Presentation

2. AGENDA
I. History IV. Investments
II. The Team V. Previous Investments
III. Investment Focus Appendix
• Team Profiles • Media Coverage

3. History www.broadlakecapital.com
 Established by Pete Smyth in 2009
• Private Equity - Allen McGuire & Partners
Focused on • Investment Banking - Lehman Brothers
Adding Value by • Industry - Noonan Services Group
working in
partnership with • Private Equity - Broadlake Capital
management…
 Noonan Services Group exit - Q3 2008
 Actively seeking to put capital to work

4. Our Team www.broadlakecapital.com
Strong Operational
Focus…
Pete Smyth
Experienced Acquirers
& Integrators of Eamon Allen Anthony Gahan
businesses…
Kevin MacSweeny Donal Garrihy Tom Smyth

5. Investment Focus Investment Type www.broadlakecapital.com
 Majority shareholding preference
 Minorities considered with the right partners
The Investment
Strategy Type  Equity investments up to €20m
 Investment types
• Buyout
The Sector
Difference Focus • Growth Capital
• Special Situations
 Geographic Focus – UK and Ireland

6. Investment Focus Sector Focus www.broadlakecapital.com
 Will consider transactions in all sectors – sector specific
expertise in the following areas:
Services Specific Generalist
The Investment Support Services: • Niche Manufacturing
Strategy Type
• Soft Services • Engineering
• Hard Services • Print & Packaging
• Food & Beverage
The Sector Business Services:
• Media & Publishing
Difference Focus
• Business Process Outsourcing
• Environmental /Energy /H&S
• Temporary staffing /recruitment
• Education & Training

7. Investment Focus Sector Focus www.broadlakecapital.com
 The Broadlake Investment Team has extensive operational
expertise in the following sectors:
Support Services
The Investment
Business Services
Strategy Type
Specialist Manufacturing
Consumer Goods/Food
The Sector
Difference Focus Print/Packaging
Financial Services

8. Investment Focus The Difference www.broadlakecapital.com
 ‘Dry Powder’ – Cash not commitments
 Team solely focused on acquisitions - no portfolio distractions
The Investment
Strategy Type  Investors with extensive operational expertise
 Value creation from operational growth & improvements
The Sector - not pure leverage
Difference Focus
 Speed of execution – flat decision making process
 Flexible exit timeframe – no fund restrictions

9. Investment Focus The Strategy www.broadlakecapital.com
 Strong alignment of interests with management
 Active investors – supporting (not managing) companies
The Investment
Strategy Type  Buy and Build expertise
 Leverage extensive Broadlake network
The Sector  Focused strategy development & execution
Difference Focus

10. Investments Investments - Current www.broadlakecapital.com
Wild About Water
 Commenced as Greenfield Start-up 2003
Adding Value –  Growth organically and through acquisition (6 companies)
By working in
partnership with  Entered UK Market
the Wild About  Diversified Service Offering
Water Team…  Developed Management Team
 Currently No. 2 in Irish Market
 Business continues to Grow and Develop
 Ongoing Implementation of long term strategy

16. Investments Investments – Former www.broadlakecapital.com
Noonan Services Group
 Established 1977
A team with hands-  Pete Smyth assumed leadership 2003
on experience of  Successful Exit September 2008
successfully  Key Developments (2003 – 2008)
implementing
growth strategies...  Doubled turnover (to c€120m) & profitability
 Combination of strong organic and acquisitive growth
 Further developed strong management team
 Entered UK market & expanded service offering
 Repositioned business (multiservice provider)
 Retained Group’s strong culture & reputation

17. Pete Smyth – Chief Executive
Pete commenced his career in Private Equity
working with Allen McGuire & Partners, a leading
Irish Investment Firm which focused on mid market
investments in Western Europe. Pete moved from
Allen McGuire to Lehman Brothers Europe where
he worked in their Investment Banking division until
he returned to Ireland in 2003.
A graduate of University College Dublin, Pete joined
one of Ireland largest Support Services Companies,
Noonan Services Group in 2003. Pete was
appointed Group Chief Executive in 2004 and
managed the Group through a period of significant
organic and acquisitive expansion.
In September 2008 Pete managed the successful
sale of the Group to a UK Private Equity company.
Pete holds a BA in Pure Economics from University
College Dublin and a Masters in International
Business from the UCD Graduate School of
Business.

18. Tom Smyth – Corporate Development Director
Tom commenced his career in L’Oréal’s Global
Management Trainee programme in London where he
gained valuable retail, manufacturing & consumer goods
industry experience. Tom moved from L’Oréal to work as
a Business Development Manager for the SThree Group,
the FTSE listed specialist recruitment firm. Following the
Group’s IPO in 2005, Tom left to complete an MBA in
Oxford University (Säid Business School). Upon
graduating in December 2006, Tom joined Macquarie
Capital Partners (now M3 Capital Partners), an
investment banking/private equity firm which specialises
in corporate finance advisory, capital raising and
managing a $2bn global real estate private equity fund.
In January 2010 Tom returned to Dublin to join Broadlake
Capital to oversee the Corporate Development activities.
To date, Tom has worked on over €10bn of M&A, private
equity principal investment and capital raising deals
across Europe, the US and Asia.
Tom holds a BArch in Architecture from Trinity
College Dublin and an MBA from Oxford University
(Exeter College).

19. Donal Garrihy – Investment Director
Donal was one of the founders of Wild About Water in
2003. Having established Wild About Water as a
greenfield venture in 2003 he has grown the business
significantly through a combination of both bolt-on
acquisitions and strong organic growth in recent years.
Today Wild about Water in one of the leading POU
companies in Ireland and has established a growing
presence in the United Kingdom.
Donal was previously the Director of Sales and Marketing
EMEA for Oasis, which was the world’s largest
watercooler manufacturer. Donal spent nine years with
Oasis developing their market position across Europe, the
Middle East and Asia. Donal joined Broadlake Capital as
an Investment Director in 2009.
Donal works closely with portfolio companies assisting
them with the implementation of their business plans.
Donal holds a BComm from University College Dublin.

20. Kevin MacSweeny – Investment Executive
Kevin started out his career as Corporate
Development Executive with Noonan Services Group
in 2006. Reporting Directly into the Group CEO Pete
Smyth his role encompassed the sourcing, appraisal
and execution of acquisitions across Ireland and the
United Kingdom.
Following the sale of Noonan Services Group in
September 2008 Kevin was seconded to Wild About
Water to assist with the execution of a number of key
acquisitions. Having completed two of these bolt on
acquisitions in early 2009 Kevin joined Broadlake
Capital as an Investment Executive.
Kevin works closely with the Firm’s Chief Executive in
the areas of investment origination and appraisal. He
holds a BA in Economics and Psychology from
University College Cork and a Masters in
Management Consultancy from the UCD Graduate
School of Business.

21. Eamon Allen – Advisory Board Member
Eamon has over 30 years experience in the Private Equity and
Investment Banking Sectors. Eamon’s career commenced with
ICC Bank where he was responsible for corporate lending
between 1977 - 1983.
Eamon joined Bankers trust in 1983 and spent the next six
years in a variety of roles in its London and New York offices.
Eamon returned to Ireland in 1989 to establish Allen McGuire &
Partners, a Mid Market Private Equity Firm which made sixteen
investments worth a total of $500m over a fifteen year period.
The company invested in a combination of private and
public to private acquisitions in a variety of industry sectors
across Western Europe.
The Firm was focused on acquiring companies
with strong brands and market positions
followed by working closely with
management teams to implement operational
improvements and growth strategies.

22. Anthony Gahan - Advisory Board Member
Anthony has over 20 years experience in the Investment
Banking Sector. Anthony is one of the founding members
of Wyvern Partners, a boutique London based corporate
finance advisory firm. Anthony previously held senior
positions at Lehman Brothers and Flemings.
At Lehman Brothers Anthony was responsible for
coverage of the European Industrial Sector, while at
Flemings his role encompassed global coverage with
substantial exposure to Asia, Latin America and the
Middle East. Prior to joining Flemings, Anthony worked at
Charterhouse and NatWest.
He has advised on most types of public and private
transactions including leveraged transactions and
financings. Anthony is fluent in Spanish, French and
Portuguese.

23. Appendix Deal of the Year www.broadlakecapital.com
“Mid-market
Corporate Finance
Deal of the Year”

24. Appendix Deal of the Year www.broadlakecapital.com
“Funding Facility
Deal of the Year”

25. Appendix Noonan Services Deal Announced www.broadlakecapital.com