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station opportunities  in social media Radio Off
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source:  Edison Media Research 2005
Source:  Edison Media Research 2005
Broadcasting AM  FM More “Push” Streaming Satellite HD “ Pull” Archives  Downloads Podcasts  Search Authenticate & Recommend Connect & Convene  Create & Present Core Franchise Trust
some themes ,[object Object],[object Object],[object Object],[object Object]
social media ,[object Object],[object Object],[object Object],[object Object]
growth of social media Source: Gather.com presentation IMA 2006
growth of social media Source: Feedburner
growth of social media Source: Technorati
growth of social media Source: Technorati
growth of social media Source: Technorati
a larger role ,[object Object],[object Object],[object Object]
challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
to do ,[object Object],[object Object],[object Object],[object Object],[object Object]
strategic choice ,[object Object],[object Object],[object Object]
station opportunities  in social media Radio Off

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06 08 09 Station Opportunities In Social Media

Notas del editor

  1. Let’s go after the nonradio listening share Gen x/y & millenials may be more loyal online than on-air