The document provides best practices for maximizing inbound marketing campaigns. It discusses how traditional outbound marketing has become less effective as consumers now drive marketing conversations online and demand personalized messaging across channels. Inbound marketing using tools like content marketing and social media has become more important for generating leads and building communities. The document concludes with tips for creating engaging content and sharing it through blogging and social media to attract new customers.
22. [No hassle marketing automation]
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Pardot is an on-demand marketing software company that increases sales and Tel: 877.3.B2B.ROI
maximizes efficiency for companies with complex sales cycles. Tel: 404.492.6845
Fax: 877.287.8952
Pardot offers an industry-leading marketing automation product that
Online: www.pardot.com
manages prospect interactions such as site visits, email, forms, and more.
The on-demand suite solves the integration challenges faced by B2B
marketers today by allowing you to control formerly disparate online and Pardot LLC
offline marketing tools one central interface. Pardot syncs with select CRM 950 East Paces Ferry Rd
vendors and is available on the salesforce.com App Exchange. Pardot was Suite 3300
founded in 2007 and is headquartered in Atlanta, GA.
Atlanta, GA 30326