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What is Gamification? Motivating Users Through Game Mechanics

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Toby Beresford
Toby Beresford

Guided tour of some key concepts in gamification as given in a keynote to the UK Water industry at the annual waterwise water efficiency conference around the gamification of water.

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What is! ! Gamification?! ! Toby Beresford! CEO Leaderboarded.com! Waterwise Annual Water Efficiency Conference 2014: Gamifying Water! 17 September 2014!
Real life,! !
with a! game layer.! !
Get Motivated! !
Track progress!
Achieve your goals.!
Stay inspired.! !
Flock together.! ! !
Improve performance.! ! !
Share scores.!
Build reputation.!
79   52   12   11   45   Sales Performance! Thought Leadership! Driving Ability! Home heating! Sustainable
 Shopper! A score for everything!
The gamifiers challenge!
Sustainable Shopper! One score with many inputs! 45  
Scoring System! Flexibility!
Communicated! in many ways!
Join us: ! ! ! ! ! !meetup.com/gamifiers! ! Start your journey:! ! !www.leaderboarded.com! Photos credit: unsplash.com, app screenshots, child brushing teeth flickr: ranh

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