CeoSpace 315 courtright ken
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Ken Courtright teaches how websites rank.
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CeoSpace 315 courtright ken
- 3. 1. Build “Revenue Generating Websites”
- 4. 2. Buy “Revenue Generating Websites”
- 5. 3. Teach how to “Build” or “Buy” “Rev. Gen” websites
- 6. Credibility Popularity Author Equity How Google “Ranks” or “Stacks”
- 7. 2. Popularity Shoot – Post – Promote David Greg Kerri
- 11. Little Background TGC/IS – Who We Are – What We Do 299/300 +10k / mo. per store -3k / mo. per store Never Feel Pain of 1 Source of Income AGAIN 2012 - Google’s Awakening Roadways over Rankings I WILL Own – Control Roadways 500+
- 12. Thanks for being my case study (guinea pigs) “Guerrilla Marketing Today” “The Success Wheel” Today’s Notes… “Case Study” Discoveries
- 13. Let’s Start With Rule-Book Old To Win at a Game – Need to Know the Rules Google Posted the Rules – Most Links + Top Site
- 14. Many chose to Bend the Rules…. #1 Buy Links…500 links $50 Google spent 2007 – 2011 Busting Companies
- 15. Many chose to Bend the Rules…. #2 Spin City
- 16. Googles NEW STANCE… ENOUGH IS ENOUGH
- 17. NO MORE…
- 26. 62 Keys and Content - Confused Fundamental Difference between Base Site & Authority Site Driven by a misunderstanding Driven by a working model Show of hands if guilty Announcement In / Out 30 down 5 Navs But We hired an S.E.O.? Driven by a burst of energy….peters out 130 down 5 Navs
- 27. “Working Model” Authority Driven Content Old Term – Knowledge Based Content 170 posts
- 28. 170 posts
- 29. Cherissa story Great Military Career Tremendous Experience 2500 Emails to Atty’s Nobody is Willing to be one of… YOUR FIRST CUSTOMERS
- 30. Copyright 2014 - All Rights Reserved Today’s Growth Consultant Guerrilla Marketing Today Chapter 1 Your Online Credibility Often Determines Your Over-All Income… “What shows up when your personal or company name is typed into Google?” First Sentence of “Guerrilla Marketing Today” -Ken Courtright
- 32. What if you could achieve Same Results Without paying for it? Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Let’s dig in
- 33. If you looked more trustworthy, Would you be able to do more business? Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Do people JUDGE other people? ”3 Seconds” – We are Judged & Convicted
- 34. So… Lets put this to the test? Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Which of these financial advisors did 76% of people trust with their money?
- 35. Our “Presence” …gives off Signals: Physical and Digital Copyright 2014 - All Rights Reserved Today’s Growth Consultantc As a Rule, can you “Over Dress” in society?
- 36. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Ironically, the principle of “Over-Dressing” works the same for your web properties!
- 37. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Most Websites Today… …a bit under dressed
- 38. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc HOW DO WE KNOW?? Fact: Put the right S.U.I.T. on your website… …Revenue WILL Follow You aren’t so special that these methods won’t work for you Best Part…
- 39. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Auth. Site – 50/50 $ May 1992 Rev. Gen – 50/50 $ Nov 2011 2 Unique Companies: 500+ Revenue Generating Websites
- 40. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc Had a hunch… “Social Proof” Let’s test hunch 2013 Personal Goal: Why do some make more $?
- 41. Problem: …can’t “Test” inside our portfolio 130,000,000 + views 2014 30days / 30K HAVE to Succeed… Contractually “Guarantee” 15% - 22% 500+ Revenue Generating Websites Small Problem… we are really Growing
- 42. Closer look at “SOCIAL PROOF” We needed “Social Proof” What do our potential clients NEED To See to feel comfortable to do business with us?
- 43. Power of “Social Proof” We Follow Suits Sell
- 44. Power of “Social Proof” We are Followers first, Leaders ONLY when have to A “Group” CAN’T be wrong There is Safety in a Tribe Sell your Audience to your Audience Fear of Loss…”Display your Resume” Perception is Reality Comedian in a Suit Put your “Suit” on The Media is your “Suit” GIVE them someone to Follow “Prove you have clients” – ProBono! 4 Principles of website engagement “Social Proof” Fact: Action Needed:
- 45. Power of “Social Proof” Social Proof Unquestionably Ignites Trust
- 46. Check out our New S.U.I.T. #1 ? Which Company would you Trust more? - Why?
- 47. How do you like our New S.U.I.T. #2 ? Which Company would you Trust more?
- 48. Results: 1 out of 8 1 out of 3.5
- 49. One might say… That’s great for Ken, he’s got a team of Designers, Programmers, Developers… …What the heck can “little old me” do? Let’s look at what we actually did…
- 50. * Recommends Endorsements * Testimonials * Local Media * Commercial Media 2. Suit Coat *(haro) 1. GLFT Shirt Google + Linkedin Facebook (fan page) Twitter Positions “Presence” on 4 of 10 Largest !! Ps. YouTube a 12 yr. old
- 51. Is there anything on this page “little old you” CAN’T do? * Recommends Endorsements * Testimonials * Local Media * Commercial Media Google + Linkedin Facebook (fan page) Twitter *(haro) --Even a Comedian…Positions “Presence” on 4 of 10 Largest !! Ps. YouTube a 12 yr. old What did this cost us?
- 52. For Revenue Generating Purposes… Trust Trumps EVERYTHING B.C. – 1995 Know – Like - Trust 1995 – Forever Trust - Know – Like - Trust Is it Better to HAVE Credibility –or- To APPEAR to have Credibility? Best Business Question of our time…
- 53. Question of the day so far… “ Are the people finding your website Immediately sure YOU can be trusted with THEIR MONEY? ”
- 54. Unseen CREDIBILITY = Unseen Revenue Fact: In the U.S. we are paid in direct proportion to… MORE SOCIAL PROOF 1/8 1/3.5 * This slide often upsets people: Who We Are can only be measured by SOCIAL PROOF Who We Are… not What We Do or What We Know = MORE Credibility = MORE Revenue Allowance
- 55. KEY Question… Is there evidence the Visitor might be your first Customer?
- 60. Google Adsense
- 61. 10 to 3 to 9 method, the ULTIMATE fish finder…
- 63. “The Success Wheel” The “Method” to Recurring, Predictable and Consistent Success!
- 65. Ken, your done, You went one slide too far