SlideShare una empresa de Scribd logo
1 de 48
SEO hacks & apps @tomcritchlow www.distilled.net
Why hack? How To Deliver Documents
“ The world of startups is so unpredictable that you need to be able to modify your dreams on the fly Paul Graham http://www.paulgraham.com/founders.html
“ The world of startupsSEO is so unpredictable that you need to be able to modify your dreams on the fly Tom CritchlowPaul Graham
Just Do It
“ We thought that the most important quality would be intelligence. But as long as you're over a certain threshold of intelligence, what matters most is determination.  Paul Graham
4 Weeks Is All It Takes
Hacks are agile, not powerful. http://www.flickr.com/photos/jenny-pics/5936084413/
Inspiration How To Deliver Documents
YouTube Ranking Data
Google Local Research
How many KWs have image results?
Track +1s by URL: http://dis.tl/bulkplusone
http://dis.tl/ehow-scraper
Social Content Analysis
Social Data
Your first hack: Google Docs How To Deliver Documents
Unstructured data
Getting Started =importxml() Google “importxml guide” 
A Little Bit of HTML
Mmmm. Data!
Introducing Google Scripts
Now for the magic…
Your second hack:  Google Appengine How To Deliver Documents
Deploy Code With One Click
A website I made in 30 mins
Bulk SEO Metrics Lookup
Backlink Scraper: http://dis.tl/link-scraper
Other Options How To Deliver Documents
Mozenda.com - No Technical Knowledge Needed
http://www.seomoz.org/blog/keyword-research-tool
Smarsheet.com
API Gallery How To Deliver Documents
Alchemy API – all things text related
Topsy API – all things twitter related
Topsy API also does histograms
Authority Labs API – Bulk Rank Checking
Google Analytics API
Bonus: GA API -> Google Docs http://www.automateanalytics.com/2010/04/google-analytics-data-to-google-docs.html
http://graph.facebook.com
BuiltWith API
SEMRUSH – Bonus BR Language Support
SEOmoz Link Data API
http://dis.tl/seomozgdocs
Programmeableweb: search engine for APIs
The Sky Is The Limit http://www.flickr.com/photos/dougklembara/3650026554/
Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net @tomcritchlow Fiercely curious. Passionate about learning. Email me!

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