This is my (20min) keynote presentation given on stage at the Next 10 Years, a HR Conference by Insilencio. We even launched a new word today: marketeamwork ;-)
May 9th, 2014
#next10
www.insilencio.be
www.webcomrades.com
3. WebComrades is a mobile development agency,
active in the sports, media, design and telco industry.
We are happy to investigate all application
development opportunities with a clear focus and
vision.
You might know us from mobile apps that hit #1 chart
positions in Europe or caught Int’l buzz:
e.g. bike share projects in New York, Chicago and
San Francisco Bay Area, Zaragoza and…Antwerp.
!
Fun fact - Elle Magazine nominated our team as
“Young Talents to Watch in 2014”. (but we’re actually not that young ;-)
11. Google Confidential and Proprietary
Smartphones are Always On, Always with You
8
don’t leave home without
their device
77%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree to each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely
disagree. "I don’t leave house without my smartphone"
Google Confidential and Proprietary
Smartphones Are Used Everywhere
9
At home
96%
On the go
86%
In a store
77%
96%
86%
77%
76%
75%
71%
70%
59%
57%
56%
48%
Home
On-the-go (e.g., while commuting, walking)
In a store
Work
Cafe or coffee shop
Restaurant
Public transport
At a social gathering/function/event
Airport
Doctor's office
School
Place of Use
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q16: Where do you tend to use your smartphone? Please first select at which locations you ever use it - even if only seldom.
Google Confidential and Proprietary
Smartphones Have Become so Important
to Consumers that …
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree with each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely disagree. I
would rather give up TV than my smartphone. "I would rather give up my TV / desktop PC than my smartphone"
would rather give up
TV than their smartphone
22%
(and this was mid 2013)
Google says…
12. What’s in it for you?
Google Confidential and Proprietary
Smartphones are
a Major Access
Point for Search
13
42%search on their
smartphones
every day
Base: Private smartphone users who use the Internet in general and who are searching via search engine, Smartphone n= 916
Q31: How often do you do searches (via Google, Yahoo!, Bing, etc.) on your smartphone?
Google Confidential and Proprietary
Smartphones Inform Our Daily Life
14
Apartments, Housing info
22%
Job Offers
23%
Product Info
58%
Restaurants, Pubs & Bars
Travel
33%
43%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
Smartphones Inform Our Daily Life
Apartments, Housin
22%
Job Offers
23%
Product Info
58%
Restaurants, Pubs
Travel
33%
43%
(and this was also mid 2013)
13. Google Confidential and Proprietary
Offline Ad Exposure Leads to Mobile Search
33Base: Private smartphone users who use the Internet in general, n= 1000
Q43a: Thinking about the last 6 months, how often have you used your smartphone to do a search in
response to an ad you have seen in a magazine, on a poster, on TV or in a shop/business?
Ad location
TV
33%
Shop/business
33%
Magazines
27%
Posters / Billboards
25%
42%
have performed
a mobile search after
seeing an ad
Note: it’s marketeamworkI just invented that word.
15. You’re just being a part of it.
Google Confidential and Proprietary
Demographics
38
Area
46%
54%
29%
32%
21%
13%
5%
42%
27%
32%
36%
28%
27%
0%
7%
Female
Male
18-24 Years
25-34 Years
35-44 Years
45-54 Years
55+ Years
Urban
Suburban
Rural
Single
Living with partner
Married
Widowed
Divorce/separated
Age
Gender
Marital
Status
Base: Private smartphone users who use the Internet in general, n= 1.000
S2. Please indicate your gender. / S1. What is your age? / D3. In what area do you live? D2. What is your marital status?
Google Confidential and Proprietary
Demographics
39
24%
21%
34%
20%
63%
3%
17%
15%
4%
21%
18%
18%
8%
3%
2%
26%
Secondary general completed or below
Secondary technical or vocational completed
Higher non-university
Higher university
Employed (full-time/part-time)
Retired
Student
Unemployed / housewife or househusband
Less than 1000 EUR
1.000 - 1.999 EUR
2.000 - 2.999 EUR
3.000 - 3.999 EUR
4.000 - 4.999 EUR
5.000 - 5.999 EUR
6.000 EUR and more
Don't know/ no answer
Employment
Status
Education
Income
Base: Private smartphone users who use the Internet in general, n= 1.000
D4. What is the highest level of education that you have completed? D5. Which of the following best describes your
employment status? D8. Which of these ranges comes closest to the total (monthly) income of your household
before anything is deducted for VAT, National Insurance (Social security), pension schemes, etc.?
33. Our try-out app for Bike Share Antwerp > Official Antwerp > Official Zaragoza Spain > the first in NY > the first in Chicago > the first in Bay Area / San Francisco
example
34. go for both
a responsive site and
a native app…
5
…but with different goals
35. Mobile/responsive sites are for
the masses.
Sites are excellent for SEO.
Apps are for the loyal fans.
Apps need stores and have charts.
Apps consume content & usage.
Apps are great for the CEO.