Overview of Social Media by Dan Elder of CenTex Social Media by Topsarge http://www.topsarge.com

1. http://www.topsarge.com Social Media Landscape Dan Elder, MKMP Collaboration Specialist and Digital Media Advisor dan.elder@topsarge.com

2. Social Media TrendsA Roadmap to Build a Successful Web 2.0 StrategyDan Elder, CKMPTopsarge Business Solutionshttp://www.topsarge.com

3. State of Social Media What is Social Media Survey Results and Insights What Does Web 2.0 Mean for Your Business Understanding What and How Key Strategies for Success Best Practices and Practical Advice Agenda

4. What is Social Media? User Generated Content facebook Web 2.0 Communities gadgets Enterprise 2.0 wikis ratings Social Networking blogs

5. Social Media, Defined Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. –Wikipedia A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. --Andreas Kaplan and Michael Haenlein, Business Horizons Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

6. Social Media Landscape Collaboration Video Photo Sharing Social Networks Search Conversations Syndication Social Bookmarks Blogs Audio

8. 50% have started their social media initiatives in the last two years.

9. 23% have plans of using social media in the future but have not started.

12. According to a Center for Media Research report50+ percent of Marketers were using Social Media in 2010 Low Cost Marketing We HAVE to Do It Getting Traction Why

13. What People Are Saying “Online users spend 22.7% of their time on social networking sites. That’s twice as much time as we spend on any other online activity.” “You have to go to where the people are and attach yourself to what they want to do." Jennifer Van Grove, Gist David Carlick, VantagePoint Venture Partners “Even a relatively small investment in social media marketing can have major payoffs for businesses of all sizes.” Blue Fountain Media

14. Evolution of Social Media

16. Effectiveness Only 12% would rate their Web 2.0 initiatives as Effective

18. Why they would use Web 2.0 and how to measure effectiveness

20. Tools vs. Strategy

21. Beyond Engaging Customers Social Media will be pervasive in the modern organization. A tool to engage Employees Partners Customers Twitter lags behind other social media tools, but with 500m users, Facebook clearly stands out. Our belief is that the tools are secondary.

24. What Does Web 2.0 Meanfor Your Company? http://topsargebusinesssolutions.com

25. Social Media is a new way of engaging and interacting with customers, partners and employees It’s about People - Shifting Control to Customers Broadcasting versus Participation From formal announcements (press releases) to real-time micro-updates (tweets) by individuals A New Business Paradigm

26. Transparency and Authenticity Participation, Listening and Acting Quantity and Quality of Information – Value to Noise Ratios Social media is important and requires investment A Mind-Shift and a New Culture

27. For 57% of organizations it is important or very important to combine social and enterprise content Social Media supports a strategy A customer service/customer support strategy A marketing strategy A product development strategy Etc. It is about an Integrated Experience Social marketing will be a required skill Social Media is Not a Strategy

28. Web 2.0 is about an explosion of information Content is only useful when it is relevant and timely Finding the right content is critical How much content about your brand exists online? Make it easy to find on your site Integrate content and search Syndicate out Consolidate content in Unlocking the Value of Content 73% of surveyed organizations said Search was important or very important

29. Building Success Guidelines and Recommendations http://topsargebusinesssolutions.com

30. People Strategy Measurement Resourcing Promotion 5 Steps to Success

31. 1. Get People On Board

32. It’s about people Acquire the right skills Or hire the people who get it It’s a culture shift – you have to live it Get executive buy-in Requires engagement and passion 1. Get People On Board

33. “Companies that are venturing into social media need to understand that onyone who recieves a paycheck can affect the company’s strategies” - Liana Evans, Social Media Marketing http://topsargebusinesssolutions.com

34. 2. Develop a Strategy

35. Can you create a community? It may already exist You can foster and promote Create versus participate Start a dialog with your customers Find out your customers’ interests Leverage your existing community Find out who are the influencers Plan for the long term Milestones – it will take some time Social media guidelines 2. Develop a Strategy

36. Content is King The challenge is to unlock the value of your content. Search

37. 3. Clear Goals and Metrics

39. What will you measure?

40. How much to invest?Best Practices Hire someone who understands social media. Establish a strategy with defined milestones. Measure clicks, influence, buzz. Focus on business results.

41. Marketing Leads, engagement, conversion Corporate Communications & Public Relations Listening, influence, awareness Customer Support Time to resolution, issues resolved - cost savings Human Resources Ramp-up, time to productivity, retention Knowledge Management Productivity, agility, efficiency Product Development Adoption and competitiveness Social Media Driving Business Results

42. 4. Resourcing

43. 4. Resourcing Establish the tools for building and participation Wikis, Forums, Twitter, Facebook, Flickr, blogs, etc. Brand consistency and control vs. participation A platform, not tools Establish the processes for listening You must demonstrate you are listening Roll out plan and guidelines Who, How, When Lead by example Authenticity Ensure you are properly staffed Prepare for growth

44. 5. Promotion

45. It’s about an integrated marketing experience Don’t promote social media as a silo Cross links and integration with traditional marketing Integrate persuasive and social content Be active – participate Go where the conversation is Have something interesting to say Watch it grow, listen, react 5. Promotion

46. Questions Visit www.topsarge.com for details on how we can help you with your social media strategy. http://topsargebusinesssolutions.com Time Saving Tips for Social Media Management Thank You @dandotelder dan.elder@topsarge.com http://www.linkedin.com/in/topsarge http://www.facebook.com/tbs.tx Dan Elder, CKMP Collaboration Specialist and Digital Media Advisor dan.elder@topsarge.com