3. AdvAntAge: re/maX
• One of the world’s most
powerful brands The POWER of a global brand, the QUALITY of professional Sales Associates, the industry’s TOP SERVICES
• World-class tools and services and strong MARKET SHARE. RE/MAX offers them all – and more – to support agents who strive to achieve
• Freedom to achieve
the best in their professional and personal lives.
Enjoy Countless Apply the RE/MAX Concept to Your Business
Benefits of Real estate professionals Dave and Gail Liniger founded RE/MAX in 1973 with the idea that the
Membership The Idea
The RE/MAX Balloon and RE/MAX International Headquarters in Denver, Colo., convey the image of a strong, dynamic network.
best real estate organizations are built around the agent.
Today, RE/MAX remains true to that same philosophy – and has become the world’s top-producing
real estate network, with more than 100,000 agents in more than 65 countries.
The Brand
Long symbolizing the fact that dreams come true – for customers and Associates alike –
the RE/MAX red-over-white-over-blue design is known around the world.
• A fleet of approximately 120 RE/MAX Hot Air Balloons
• Innumerable yard signs in neighborhoods
• Billions of dollars invested in RE/MAX advertising worldwide
• HigH commissions • Billions of television advertising impressions annually
• CompreHensive training
The People
• Freedom to market your
RE/MAX Sales Associates have surpassed 1 million transaction sides every year since 1997. Proof
business
of quality service lies in repeat customers – and in clients who refer RE/MAX to their friends and
• A globAl referral family. Many RE/MAX Associates earn the bulk of their business from repeats and referrals.
network
• Cutting-edge Led by real estate professionals who understand the needs of experienced agents, RE/MAX
The Services
technological products continues to create programs and services that foster professional development. Here are just a few:
and support
• LeadStreet® online lead-generation • RE/MAX Satellite Network
• tHe powerFul re/maX and management system
• Web Roster referral system
brand
• RE/MAX Mainstreet® extranet
• Global property listings on
• RE/MAX University remax.com
• prominent advertising • RE/MAX Design Center
3
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4. RE/MAX is an unquestioned global success story.
By the end of 1973, the year the network was founded,
and television ads, billboards, yard signs, personal
promotion materials. And they can search listings
AdvAntAge: re/maX
RE/MAX had 21 Sales Associates – all in Denver, in each one of these nations on regional Web sites
• More than 100,000 agents
Colo. Today, RE/MAX Associates aid real estate accessible through remax.com. This powerful
• Long record of growth
buyers and sellers in more than 65 countries on worldwide sales force has introduced the RE/MAX
• Ongoing global expansion
six continents. From Vancouver to Sydney, from brand to millions of potential homebuyers and
Philadelphia to Mexico City, from Lisbon to Cape sellers in markets as diverse as the Associates
Town, consumers view RE/MAX messages: print themselves.
North American Growth More than 1,000 Associates have joined the
network in Mexico, the Caribbean, Central
The success of RE/MAX in North America provides America, Argentina, Chile and Venezuela.
the foundation and blueprint for others. The earliest
pioneers made RE/MAX the Denver market leader in Global Growth
1977 – only four years after the network was founded. Expansion into Europe began with RE/MAX
Today, the U.S. sales force stands at more than 75,000 Spain in 1994, followed in short order by Germany,
Associates. Italy and Ireland. Today, RE/MAX Associates
conduct business in virtually every nation in
RE/MAX is No. 1 in: Western and Northern Europe. Portugal, Turkey
• Denver • Indianapolis • The states of and Italy each have more than 1,000 Associates.
• Las Vegas • Philadelphia Delaware Expansion has accelerated this decade, and the
• Chicago • Phoenix New Jersey network now has a strong presence in Bulgaria, the
• Houston • Dallas Rhode Island Czech Republic, Hungary, Romania and Slovakia.
• Phoenix • Baton Rouge
In Canada, which saw its first RE/MAX office Snapshot of RE/MAX in Europe:
in Calgary in 1977, the network has held No. 1 market • 2,100 agents in Portugal
share nationally since 1987. The Canadian sales force Expansion into South Africa in 1994 created a
• 1,500 in Turkey
exceeds 18,000 Associates. similar display of growth and achievement. The
• 1,200 in Italy South African sales force has grown to more than
• 750 in the Czech Republic 2,000 Associates. RE/MAX also has operations in
RE/MAX is tops in:
• 600 in Germany Botswana, Mauritius, Mozambique, Namibia and
• Toronto • Edmonton
• Quebec City • Calgary • 600 in the United Kingdom Zambia.
• Vancouver • Winnipeg • 550 in Greece RE/MAX also has more than 1,300 Associates in
• Montreal • Many other markets • 550 in Spain Australia, New Zealand, Singapore and Guam.
4
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5. 115,000 *
114,417
RE/MAX understands that the
core strength of the network is AdvAntAge: re/maX
the quality of its Sales Associates. • Emphasis on serving agents
Agent Growth
From the start, the network’s • Agents run their own business
focus has been to provide high-
64,128
• Industry’s most-productive
quality agents with tools and network
services to help them thrive.
41,875
By attracting top agents and causes. RE/MAX Associates understand that the
27,423
providing them with training, support and the qualities leading to success in real estate also
freedom to run their businesses as they see fit, the lead to happiness in life.
9,818
3,035
network has developed a premier real estate sales For more than 100,000 professionals, those
* Projected
21
force. qualities have led to RE/MAX.
2000
2005
1990
1980
1995
1985
2010
1973
One tangible measure of professional excellence is
advanced designations earned by agents committed “I joined RE/MAX in 1987, only five
7,700 *
Navratil
Rhonda
to honing their skills. By wide margins, RE/MAX months into my real estate career. At
my former office I was in the top three
leads the industry in agents with certified training
performers three out of five months and
6,149
in:
• Working with buyers (Accredited Buyer
I began to suspect I couldn’t learn from
anyone I was working with. At RE/MAX,
Office Growth
Representatives) it took me a full year to make it into the
3,993
top three – and that was far more mean-
• Sales and purchase of homes (Certified ingful, due to the caliber of agents I had
Residential Specialists)
2,620
outperformed. We have over 40 percent
• Working with senior clients (Seniors Real market share in
1,716
Estate Specialists) Edmonton and that
While real estate production, skills and leadership
gives even a new agent
Edmonton, Alberta
* Projected
813
instant credibility
RE/MAX River City
365
are key aspects of the network’s character, they are in the marketplace.
8
only part of the story for individual agents. Not once have I ever
2000
2005
1990
1980
1995
1985
2010
1973
considered working
RE/MAX Associates enjoy the time, money anywhere else – not
and career freedom to live as they wish. Many when I work with the
find fulfillment in working with charities such as
Children’s Miracle Network or Susan G. Komen for
best, learn from the
best and compete with
RIGHT NOW
You could be working alongside top real estate professionals
the Cure. Others work with youth athletic the best.” – RE/MAX Associates.
teams, community groups and many other
Back to contents page Visit joinremax.com 5
6. The day you join RE/MAX, the world knows your name. Through the power of more than 35 years AdvAntAge: re/maX
of aggressive advertising and promotion, the RE/MAX name, RE/MAX Hot Air Balloon logo and
• Billions of advertising dollars invested
red-over-white-over-blue bars have become among the most-recognizable images in real estate.
• One of real estate’s best-known
logos
Advertising • Strong sports sponsorships
such as “CSI,” “Numb3rs” and “Dancing with
On hit television shows and radio broadcasts of
the Stars” on the major networks – as well
top sporting events, the glossy pages of some of
as on numerous English and Spanish cable
the world’s most popular magazines, and online,
networks.
Garrett-Perez
Meri
RE/MAX advertisements are ubiquitous around “THE BALLOON! That’s always
the world. • In 2007, nearly 7,000 RE/MAX TV ads aired in the answer I give when someone
the United States, generating 7.8 billion adult asks why I switched to RE/MAX.
impressions. Of course, there were many more
• In the first half of 2008, more than 3,600 reasons, but the balloon was
RE/MAX TV commercials aired, generating everywhere. I couldn’t open a
magazine or watch TV without
3.87 billion
seeing an ad for RE/MAX featur-
impressions.
ing the familiar red, white and
Through the
blue balloon. And then, there’s the
first half of
RE/MAX
2008, the
brand. If
RE/MAX
I’m on
RE/MAX DFW Associates V
share of
a listing
voice in U.S.
appoint-
national TV
ment or
advertising
talking
was 45 percent
to a refer-
Since 2000, RE/MAX U.S. national television advertising has created – meaning
Plano, Texas
33.8 billion impressions among adults 18 and over – including 16.2 ral from out of state, I don’t have
close to
billion in 2006 and 2007 alone. to sell them on my company. They
half of all
already know what to expect from
real estate
a RE/MAX agent. Real estate is
Television ads were
a lot easier with a big balloon on
RE/MAX.
• RE/MAX ads air during NFL Sunday Night my business card.”
Ads such as this one regularly appear in major publica-
Football games on NBC, and on hit shows tions such as Time and People.
Back to contents page 6
Visit joinremax.com
7. Radio RE/MAX World Long
• Radio ads airing in 2007 generated 1.4 billion
adult impressions.
Drive Championship
It’s one of the most
• The network sponsors NFL games broadcast
exhilarating competitions
on the Westwood One Radio Network,
in the golf world – and
receiving several mentions during each
RE/MAX is in the thick of
broadcast.
the action. For more than
• RE/MAX sponsors the “Touchdown for a decade, the network has
Kids” program, donating money to Children’s Many RE/MAX Affiliates leverage the strength of the RE/MAX sponsored the RE/MAX
Miracle Network for each touchdown scored Balloon in their own personal promotion efforts.
World Long Drive
during games broadcast on Westwood One. Championship.
• After its launch at the Albuquerque
Each contribution is mentioned on the air.
International Balloon Fiesta in 1978, the • In 2007, more than 40
• RE/MAX sponsored Westwood One radio RE/MAX Balloon became the network’s million consumers viewed
broadcasts of the 2008 Summer Olympics in official logo. Millions of television viewers around the RE/MAX name and
Beijing, reaching listeners in the United States. • The global fleet comprises approximately 120 the world annually view the finals Hot Air Balloon logo
of the RE/MAX World Long Drive
RE/MAX Hot Air Balloons. Championship. through the Long Drive
Print • RE/MAX Balloons make about 5,000 competition.
• RE/MAX print ads run in top publications appearances yearly in more than 20 countries. • More than 10 million fans watched long drivers
such as People and Time. vie for a $550,000 purse during the televised finals
• Fifteen such ads ran in 2007, generating 440 ARCA RE/MAX Series on ESPN and its international affiliates in 2007.
million consumer impressions. Since 2001, the ARCA RE/MAX Series has put • The RE/MAX World Long Drive Championship
the RE/MAX brand in the fast lane. added the Military Long Drive Championship to
Online • The network is the exclusive title sponsor of
the mix in 2007. The event is open to active and
retired military personnel, who compete for a
• During the first half of 2008, more than 15 the auto racing circuit through 2011.
$10,000 grand prize.
million visits were logged at remax.com. • SPEED Channel, a cable network reaching
70 million homes, televised 14 races in 2007,
The RE/MAX Balloon drawing a total of 7 million viewers and
RIGHT NOW
generating more than 424 million overall
The RE/MAX Hot Air Balloon flies high “Above the You could have the power of the RE/MAX brand
RE/MAX brand impressions.
Crowd!®” as one of the most-recognized symbols in working for you.
real estate. Here are some facts about the network’s • The ARCA RE/MAX Series is SPEED
enduring logo: Channel’s third-highest rated series.
Back to contents page Visit joinremax.com 7
8. AdvAntAge: re/maX
• One of the most-visited real estate
Web sites RE/MAX provides comprehensive technology products and services to help Sales Associates
• Millions of online leads and Broker/Owners do their jobs more efficiently and with a higher degree of success.
• Professional marketing tools
remax.com® becomes a lead – one that’s routed directly to a
RE/MAX office or Associate with no referral fee
on-demand training via streaming videos and
podcasting. (See page 10.)
The RE/MAX consumer Web site draws nearly 3 charged by RE/MAX International. • Technology tools – Seamlessly connect
million unique visitors monthly. Consumers can
Through LeadStreet, the lead management system to resources such as LeadStreet and the
search for residential or commercial listings in any
linked to remax.com, Associates are sent leads, and RE/MAX Design Center.
of the nations served by RE/MAX. They can also
connect directly to RE/MAX agents and offices. can accept them from their computers or mobile • Message Boards – Affiliates can network with
devices with e-mail capabilities. their RE/MAX colleagues worldwide.
In the United States, potential homebuyers can search
all the listings – not just those belonging to RE/MAX The LeadStreet system also includes a comprehensive • File sharing – A user-created library
Associates – in thousands of markets. lead-management program. of documents and forms, logos and graphics,
listing presentations and much more, puts
Among the many features that keep consumers
coming back to remax.com:
RE/MAX Mainstreet® resources at Associates’ fingertips.
An exclusive, members-only extranet, RE/MAX
• Web Roster – Consumers can search for the Mainstreet (remax.net) is the main venue by which Web Roster
right agent by specialty, language, community Associates communicate with RE/MAX International Each RE/MAX Associate has a page in the electronic
activities and more. – and each other. Associates exchange ideas across Web Roster – a powerful agent-to-agent referral source.
• Neighborhood Valuation Tools – Reports the global network, monitor RE/MAX and industry Associates (through Mainstreet) and consumers
compare the 20 closest home sales and include news, access valuable network resources, register (through remax.com) can search for agents and offices
a price trend analysis. for RE/MAX gatherings and more – all at no extra to handle their referral or real estate needs.
• Image Mapping – “Balloon View” and “Street cost. Among Mainstreet’s many features and
services are: An online form makes sending Associate referrals a
View” options enable visitors to see properties
breeze.
from ground-level and aerial vantage points. • “yourname@remax.net” e-mail forwarding
• Listings – More than 4 million in the United service – Add the power of the RE/MAX leAdstreet statistics
States alone, many with photos, virtual tours, brand to your marketing plan by using the
Total Listings: More than 4 million*
maps and more. e-mail alias on all your advertising materials. Listings Live: More than 90 percent in U.S.*
The service includes anti-spam and anti-virus Total Unique Leads: More than 5 million**
LeadStreet® filters. Leads – Daily Average: 5,749**
Leads – Monthly Average: 175,199**
In the United States, every consumer requesting more • RE/MAX University – The comprehensive
* As of May 2008 ** Launch to date
information about a property listed on remax.com education and training program includes
Back to contents page Visit joinremax.com 8
9. “With a high percentage of today’s
Sheeran
Tom
consumers starting their home search
Rossi
Sue
RE/MAX Design Center Chile, Guam, New Zealand, Singapore and Southern on the Internet, it’s great to be with the
real estate network on the leading edge
Africa.
Associates take advantage of technology. The remax.com presence
of the RE/MAX Design for online property searches is a huge
Center day or night to create tool directing
professional, high-quality marketing materials to customers
promote their listings and themselves. It’s available at our way.
Since Lead-
no extra charge as a benefit of membership. Street’s
RE/MAX of Buckhead
The Design Center has more than 1,300 customizable inception, I
templates, including brochures, flyers, postcards, have received
Tens of thousands of RE/MAX Associates produce professional-
virtual tours, Web commercials, e-cards and more. at least one
quality listing flyers, newsletters, electronic marketing projects and
closed lead a year by quickly respond-
Atlanta, Ga.
Several hundred already feature RE/MAX colors and more through the Design Center.
ing to e-mail notifications and texts.
graphics. With LeadStreet and remax.com, our
personal company Web sites, plus strong
The RE/MAX Design Center is available to
Associates in a growing number of countries and
RIGHT NOW national and regional support and all
You could be receiving online leads via one of real our other great services to help send us
regions, including the United States, most of Canada, estate’s most-visited Web sites. business, what’s not to love?”
the Arabian Peninsula, Australia, the Caribbean,
The RE/MAX Satellite Network
Affiliates across North America receive weekday • Technology training – Tech experts turn
programming in their offices, and U.S. Associates Associates into pros on systems such as
can get RSN free at home through DISH LeadStreet and the RE/MAX Design
Network. Center.
Hundreds of RSN programs are available • Live broadcasts – Associates can feel like
worldwide via streaming video on Mainstreet – they’re part of the action at RE/MAX
and many more can be purchased on DVD. International Conventions and Town Hall
Here are some highlights of the award-winning Meetings, to name a few.
RSN lineup:
• Designation courses – Classes leading
• Training sessions – Industry-leading to designations and certifications such
speakers, including Howard Brinton, as ABR, CCIM, CRS and SRES air
Founded in 1994, RSN is the real estate industry’s first and only proprietary Brian Buffini and Richard Robbins, help throughout the year.
satellite network. The network presents 60 hours of educational and motivational
programming every month. Associates boost their business.
Back to contents page 9
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10. RE/MAX University
RE/MAX Associates benefit from a comprehensive training program. They learn in their own way and in
With three
their own timeframe – through online videos, television broadcasts or classroom sessions. At RE/MAX methods for
Conventions, Associates brush shoulders with – and glean knowledge from – not only the best real estate transmitting
knowledge
educators but the industry’s best professionals: their RE/MAX colleagues. to Associates
anywhere in the world, RE/MAX University is the
RE/MAX 365 AdvAntAge: re/maX
industry’s most comprehensive training resource
for keeping real estate professionals connected
RE/MAX 365 uses all the educational, marketing and to RE/MAX support systems – and their clients –
• Online training on demand every day.
communication tools in the RE/MAX network to • Designation courses via satellite
continuously help Associates succeed in any market. television
• The industry’s top trainers Training On Demand
Components of the initiative include streaming videos Associates can watch and listen to the
industry’s best coaches, download resources
and podcasts, customizable RE/MAX Design Center and gather information anytime, day or
documents, RE/MAX client video testimonials, night, through a virtual campus called Agent
“I love the easy access to the Training On Demand. Broker/Owners and
Gwen
Mathews
Mainstreet downloads and RSN broadcasts of topic- Managers have a similar service, Management
based Town Hall Meetings. great educational programs on Training On Demand.
the RE/MAX Satellite Network
and Agent Training On Demand Classroom
Conventions & Conferences that I enjoy as a RE/MAX agent. RE/MAX trainers are at work on a regular
Pursuing professional development basis, both at the RE/MAX Global Education
A global network of more than 100,000 Sales Center in Denver and at regional sites. They
Associates means unparalleled opportunities for opportunities helps me stay offer business-building seminars, technology
training and more.
networking, referrals, personal promotion and
professional development – among colleagues from Broadcast, Streaming
more than 65 countries – at RE/MAX International
RE/MAX Creative Realty
The RE/MAX Satellite Network beams
conventions and conferences. 60 hours of programming each month to
subscribing offices in North America and to
Each RE/MAX International Convention includes U.S. Affiliates in their homes through DISH
Network. Affiliates around the world can view
nearly 150 hours of educational sessions with renowned
Lexington, Ky.
RSN programming online via streaming video.
speakers and RE/MAX experts. A valuable lineup competitive in a busy market. I
More than 40,000 Associates have
of pre-convention courses provides the perfect jump- even earned my ABR designation completed courses leading to professional
start. through RSN and I regularly designations such as the ABR, CCIM, CLHMS,
use ATOD on my schedule – CRS and SRES. Additionally, more than
RE/MAX conferences are held across the international 16,000 Affiliates have completed “Buffini &
saving me time, travel and Company’s 100 Days to Greatness – RE/MAX
system – including the Canadian RE/MAX Conference money.” Edition.”
and similar gatherings in Australia, New Zealand,
Europe, Latin America and Southern Africa.
Back to contents page Visit joinremax.com 10
11. RE/MAX Commercial®
By combining RE/MAX tools, products and services with their own energy and talent, RE/MAX Commercial AdvAntAge: re/maX
Practitioners close billions of dollars in transactions annually. • One of the largest networks of
CCIM designees and candidates
Here’s a snapshot of the RE/MAX Commercial Division: • An identity that is competitively positioned • Distinctive marketing tools for
luxury properties
with other industry leaders using the best of the
• More than 4,000 commercial and investment RE/MAX brand while including the distinguishing
• Advertising discounts for
commercial and luxury agents
practitioners in more than 1,200 markets and 24 elements that speak to the business-to-business
countries. commercial marketplace.
• Over 40 Commercial-only franchises and 280-plus “I joined RE/MAX Commercial
Vallejo
Al
• National advertising campaign in The Wall Street
offices with Commercial Divisions. Journal, CIRE magazine and radio spots on seven years ago because of its
Sue
branding ability. I am proud
Westwood One stations.
• Hundreds of RE/MAX Commercial Practitioners to share in the new RE/MAX
either hold or are candidates for the CCIM • RE/MAX continues to be the highest-ranked real Commercial distinctive signage
Institute’s prestigious Certified Commercial estate sales organization on Google searches for program.
“commercial real estate.” This sign
Investment Member (CCIM) designation. CCIM
design helps
education is available at a discounted rate through • RE/MAX Commercial Practitioners around the RE/MAX
the RE/MAX Satellite Network. world can enter their commercial listings on Catylist Commercial
and have them posted on the RE/MAX Commercial Practitioners
• More than 1,500 consumer visits to the commercial
side of remax.com at no charge. everywhere
listings side of remax.com every day. be acknowledged by our industry
RE/MAX Team 2000
Orland Park, Ill.
as competitive and aggressive. To
The RE/MAX Collection® know that I can pick up a phone
and call the RE/MAX Commercial
With an elegant look and a name that commands The RE/MAX Collection offers exclusive resources to Division gives me a sense of
attention, The RE/MAX Collection offers the tools and market high-end listings, such as specialized advertising being backed by a commercial
real estate giant. The RE/MAX
resources that Associates need to list and sell luxury programs in publications such as The Wall Street Journal,
Commercial family is always
properties. In this market, first impressions mean Unique Homes and duPont Registry. happy to help you along the way to
everything. There are no fees or course requirements to participate your success.”
The sophisticated appearance of The RE/MAX in The RE/MAX Collection. However, many agents who
Collection marketing materials reflects the exceptional use the program have also pursued additional education
service and treatment that luxury buyers and sellers
expect from their real estate professional.
in the field – such as the Certified Luxury Home
Marketing Specialist (CLHMS) designation conferred by RIGHT NOW
the Institute for Luxury Home Marketing. RSN regularly You could take advantage of special
advertising rates for your commercial or
The program provides Associates who market high-end airs the “Luxury Home Expert” class leading to the luxury-home listings.
properties with an upper hand over their competition. CLHMS designation.
Back to contents page Visit joinremax.com 11
12. AdvAntAge: re/maX
• $80 million raised for Children’s People at every level of the RE/MAX organization around the world are committed to making
Miracle Network
• Support for “green” practices
a difference in the communities in which they live and work. RE/MAX Affiliates demonstrate
• Strong commitment to community community involvement through cause marketing, charity fundraising and public service.
Children’s Miracle Network RE/MAX Proudly Serves The Wildlife Experience
Affiliates have raised more than $80 million to help Those Who’ve Served RE/MAX International is the first major
sick and injured kids since RE/MAX became the sponsor of The Wildlife Experience, a nonprofit
RE/MAX International recognizes the importance
exclusive real estate sponsor of Children’s Miracle conservation and community center in Denver that
of supporting service members, military personnel,
Network in 1992. promotes protection of the natural world through
their families and military communities across the
art and education.
Associates generate funds and support for United States.
Children’s Miracle Network in a variety of ways, Honored with the “Office of the Secretary of
including fundraisers, volunteering and the Miracle Defense Exceptional Public Service Award” in RE/MAX Thinks Green
Home Program®, through which they make a 2007, RE/MAX has twice been named a Top 10 As part of its philosophy of social responsibility,
donation for each closed transaction on behalf of military spouse-friendly employer by Military RE/MAX is committed to the sustainability and
buyers and sellers. Associates can customize Honor Spouse magazine. environmental well-being of the communities
Cards to send to clients, letting them know that a worldwide in which its Associates work and
donation was made in their name to Children’s
Miracle Network.
Operation RE/MAX live. Agents are trained to counsel builders and
homeowners in eco-friendly housing. Thousands
Operation RE/MAX matches military spouses, of affiliated offices strive to conserve resources by
Susan G. Komen retirees, exiting personnel and injured service
members who are interested in real estate careers
reducing the use of paper and energy.
Our efforts include:
for the Cure® with RE/MAX offices that will help coach, train and • In-house training for “green” office and business
mentor them. practices that educates REMAX agents in
With its “RE/MAX Racing for Life” slogan,
RE/MAX has been a proud sponsor of the National innovative energy and environmental strategies.
Series Breast Cancer Survivor Recognition Program Sanctuary Golf Course • Educating the public through electronic
at Komen Race for the Cure® events across North dissemination of energy efficiency information.
RE/MAX Co-Founders Dave and Gail Liniger
America since 2002. • Owner/Manager training to enable “green”
donate the use of their acclaimed private offices.
The Sold for the Cure® program enables Associates course in the foothills south of Denver for use
• The RE/MAX International Headquarters
to make a pledge to Susan G. Komen for the Cure by nonprofit groups. Since the course opened in
building being Energy Star-certified.
with each closed transaction and send a tribute 1997, tournaments have raised more than $40
donation card to buyers and sellers. million for more than 230 nonprofit groups.
Back to contents page 12
Visit joinremax.com
13. AdvAntAge: re/maX
• Powerful brand name Premier Market Presence (PMP®) multiplies when community-minded, top-producing Associates
• No. 1 market share in hundreds of provide superior customer service under a respected brand name. This formula for building market
markets
• Millions of satisfied customers
share consists of six interdependent components. Together they add up to PMP and have helped the
RE/MAX network remain an industry leader for more than 30 years – through all market conditions.
Premier Quality Professionals Presence, which drives consumers to remax.com’s
comprehensive home-search feature – resulting in
competing organizations, to the RE/MAX
network, further building the network’s success.
RE/MAX Associates average more sales more leads for Associates.
than the typical real estate agent, and
RE/MAX leads the industry in the U.S. Premier Customer Satisfaction “There has never been a better time
Allan
Alasdair
in several professional designations. to join RE/MAX and be part of one
The success of the RE/MAX network of the most powerful international
ultimately depends on the customer service real estate brands. Because
Premier Brand Name Awareness provided by each RE/MAX Associate. RE/MAX is synonymous with
Every Associate aims to deliver unparalleled real estate throughout the world,
Every new Associate generates more customer service through advanced education, you benefit from instant brand recog-
advertising, more referrals, more transaction technological expertise and experience. nition. When new buyers enter your
sides, and greater strength for the entire global
market, they know where to go first.
RE/MAX network. Widespread display of the
RE/MAX Hot Air Balloon logo – one of the most-
Premier Community Citizenship And when the time
comes to sell,
recognized trademarks in the real estate industry RE/MAX Associates have long been leaders
RE/MAX Property Marketing
RE/MAX gets the
– and other RE/MAX graphics and marks benefits in their communities. Around the world,
call. The benefits
everyone in the network. they organize fundraisers and work as
of RE/MAX are
volunteers to benefit hundreds of charitable
endless and so
Premier Web Presence organizations each year, building their community
Stirling, Scotland
are the interna-
presence and a networkwide image of positive tional referral
Internet tools and presence are critical to citizenship. opportunities.
success in today’s business world, and
Cultivating
RE/MAX continues to be an online real Premier Market Share relationships
estate leader.
The combination of quality Associates, public and meeting new
RE/MAX works to ensure that links to remax.com recognition of the RE/MAX name and logo, RE/MAX agents
appear in search engines such as Google, MSN and customer satisfaction and good citizenship from all over the
Yahoo. TV, radio and print ads also drive consumers results in leading market share. This attracts world is easy.”
to remax.com. This establishes Premier Web consumers, as well as top producers from
Back to contents page Visit joinremax.com 13
14. AdvAntAge: re/maX
• High commission structure At RE/MAX, your business is your own – you call the shots. RE/MAX Associates decide how much
• Flexibility and freedom for agents to spend on marketing and advertising, which specialties to pursue, which agents to send referrals
• Control your own career to. There are no hidden gimmicks or guises – RE/MAX Associates are free to choose the services
they use, and how to use them.
Commission Structure Advertise on Your Terms referral business, many RE/MAX Associates have a
multitude of satisfied customers.
The RE/MAX high compensation concept first RE/MAX Associates choose how to market
attracted top-producing agents to RE/MAX and themselves to their communities and their clients. This repeat and referral base can help RE/MAX
caused competitors to re-examine their traditional At RE/MAX, the Associate – not the Broker/Owner Associates withstand shifts in the real estate market.
commission structures. – determines how much to spend on individual When a local market slows down, an agent with a
advertising and personal promotion. And with solid contact base is prepared to weather the rocky
times.
Associate Flexibility RE/MAX, Associates receive the leads they generate.
RE/MAX Associates have the freedom to make core
business decisions that keep them in control of their Negotiate Your Approved Supplier Program
days and their futures, something not often found at The more than 100 companies that participate in the
other organizations. Commission Rates RE/MAX Approved Supplier program offer all the
Sales agents at other companies are often required to products and services Associates need to operate
Be Your Own Boss follow pre-established commission rates. Not at their real estate business.
Associates set their own income goals and schedules RE/MAX. Here, brokerages typically empower
One of the most common reasons agents cite
at RE/MAX. With RE/MAX, Associates can reduce Associates to negotiate commission rates with clients.
for joining RE/MAX is the ability to use the
their work hours without reducing their earnings, or RE/MAX image and trademarks. Approved
work longer hours and increase their earnings. And Operate a Team Suppliers are obligated to meet all image and
with its dedication to promoting life balance, the When you’re running your real estate sales business trademark standards.
network encourages Associates to play just as hard as a true business, the growth can quickly exceed one Suppliers are also committed to providing the
as they work. individual’s capabilities. RE/MAX pioneered agents’ highest level of service and competitive pricing.
use of licensed and unlicensed assistants, partners
Choose Your Expertise and teams. Today, some of the most successful agent-
RE/MAX Associates have the freedom to pursue any
listings or sales specialties that pique their interest.
led sales teams in the industry call RE/MAX home.
RIGHT NOW
You could be affiliated with a network that provides
The RE/MAX Web Roster lists dozens of residential Sources of Business comprehensive tools and services to help you reach your
professional potential.
and commercial specialty areas, such as luxury homes Thanks to a combination of professional experience,
or land development, that Associates can declare. high commissions and attention to repeat and
Back to contents page Visit joinremax.com 14
15. Why RE/MAX?
As a RE/MAX Sales To evaluate the benefits of RE/MAX affiliation, compare RE/MAX
Associate, You’ll have with your current company
Conventional
access RIGHT NOW to: Professionally designed,
customizable marketing materials
YES
YES
Agent Training On Demand
Web referral roster YES
Offices 7,000+
The powerful
Mainstreet® RE/MAX brand
Lead-generating national network
of IDX Web sites
YES
The online community Ability to survive “down markets” YES
for the RE/MAX family
Internationally known logo YES
Ability to negotiate commissions YES
Agent-to-agent international YES
referral network
YES
Online lead generation Professionally designed, Extensive advertising
and management customizable marketing Professional designation courses YES
materials Satellite television network YES
Awards and recognition YES
Agent productivity software YES
High commissions YES
to Sales Associates
Education your way
Commercial/investment YES
services
Real estate’s only YES
Luxury homes program
educational TV channel
Annual conventions YES
Approved Supplier Network YES
Global Education Center YES
Online
Products and services from training 24/7
hundreds of pre-screened To learn more about RE/MAX benefits and
vendors services, visit joinremax.com
Back to contents page Visit joinremax.com 15
