Storytelling presentation given at 2 Day Conference Bootcamp for Business Wonder Women in Atlanta, Georgia.

1. @treypennington

2. the power of story

4. Media140 Conference | Glasgow, Scotland

5. Photo by geckoam. Used by permission.

6. why is Carolina
Manufacturing story
signi cant?

7. three-fold human hunger

8. three-fold human hunger
to be heard
to be understood
to count

9. three metaphors

10. three metaphors
air traffic controller
museum curator
ght promoter

11. shine the spotlight on others

12. three key relationships

13. three key relationships
storyteller to story
storyteller to audience
storyteller to self

14. “People don’t need more facts…

15. “People don’t need more facts…
…they need more faith”
(Annette Simmons in The Story Factor)

16. Annette Simmons and Six Types of Stories

17. Who I Am
what makes you tick at
a personal level?

18. Why I Am Here
what’s in this for you?

19. The Vision Story
how will the future be
better for your hearer?

20. The Teaching Story
how does this connect
to something they care
about already

21. Values in Action Story
what hero demonstrated
this value in real life?

22. I Know What You’re Thinking
what fears do they have
and what are they
hoping to avoid?

23. Their needs; not yours
meets the audience where
they are and takes them to
where you all need to be

24. tell your customer’s story
listen, seek to understand,
facilitate and share their
quest for signi cance

25. the power of story