Executive summary
Society
Key achievements in 2007/08
• Launched our landmark publication Towards a High-
Bandwidth, Low-Carbon Future: Telecommunicationsbased
Opportunities to Reduce Greenhouse Gas Emissions.
The report quantifies the possible carbon and dollar
savings that could be achieved by businesses, households
and governments by using telecommunications networks
to avoid or reduce their carbon emissions.
• Achieved a rating of 87 per cent in the 2007 Corporate
Responsibility Index. This included outstanding results
in community management (100 per cent).
• Increased Telstra’s score from 36 per cent in 2007 to 70 per
cent in the 2008 Dow Jones Sustainability Index, a global
analysis of corporate responsibility leadership. This score
is well above the industry average of 53 per cent.
• Launched the Telstra Foundation’s Spotlight on Cyber
Safety program with a commitment of $3 million over
three years to help children develop the skills to be safe
when online and using mobile phones.
• Helped deliver the SCAM Watch Fraud Fortnight awareness
campaign to over 2.7 million BigPond® customers, 550,000
Trading Post users and 40,000 employees. The campaign is
an activity of the Australasian Consumer Fraud Taskforce,
of which Telstra is an industry partner.
• Invested $4.9 billion to continue the build out of the Next G™
wireless broadband network; continued deployment of the
Telstra Next IP™ network; creation of new and advanced
business support and operating support systems; and other
investments to transform the delivery of telecommunications
services in Australia.
• Contributed $300,000 to a new research facility for
specialised radio frequency research into the possible
health impacts from exposure to electromagnetic energy.
Telstra is collaborating with Swinburne University of
Technology on this initiative.
Planned actions for 2008/09
• Improve the relevance, transparency and accessibility
of Telstra’s corporate responsibility information on
Telstra’s website.
• Conduct a review of Telstra’s human rights position
and practices to assess performance against
international standards.
• Introduce feature sections on the nowwearetalking
website to provide a platform for public discussion
and debate about the environment and the National
Broadband Network.
• Reduce paper consumption by continuing to transform
our supply chain operations to effective, electronic
business, including online drafting and execution of
contract documentation.
3. 1
About this report
This is Telstra’s sixthannualcorporate
responsibility report.Itcoversthe2007/08
financialyearfortheAustralianoperations
of TelstraCorporationLimited(excluding
Sensis,Telstra’sinformationandadvertising
business,unless otherwisespecified).
Afullaccountofthecorporateresponsibility
performanceofSensiscanbefoundat
www.about.sensis.com.au
This reportcoversTelstra’seconomic,
socialandenvironmentalcontributions
andperformanceduring2007/08and is
intendedtoprovidecomprehensive
informationtothefullrangeof
Telstra’s stakeholders.
Wehavepreparedthisreportwith
referencetotheGlobalReporting
Initiative (GRI) SustainabilityReporting
Guidelines (version 3.0)and theGRI
TelecommunicationsSectorSupplement.
Feedbackonthereportiswelcome.
PleaseemailNancie-LeeRobinson,
SeniorAdvisor,CorporateResponsibility,
atcsr@team.telstra.comor
participatein ouronlineforum
atwww.nowwearetalking.com.au
Message from our CEO
Insomeway,TelstratouchesnearlyeveryAustralian,every day.Our day-to-day businessand ongoingtransformation are avital
threadinAustralia’seconomicandsocialfabricandthisisaresponsibilitywetakeveryseriously.It’sattheheartofeverythingwedo.
CorporateresponsibilityatTelstrastartswithmeandflowsthroughout the company.Our approach to corporate responsibility
beginswithasimpleandstraight-forwardcommitmenttoprincipled decision-making.Whether it isproviding good jobs at good
wages,servingtheneedsofourcustomerswithnewand innovative productsand solutions,pursuingresource efficiency acrossthe
businessorplayingaroleindevelopingsolutionstothebigsocialand environmentalissuesof the day – fundamentalprinciples
guidetheway.
AtTelstra,weknowthatitmakesbusinesssensetoappreciate the impact of our businessdecisionson the larger community.
Thereisanalignment,forexample,betweenreducingcostsand reducingthe environmentalimpact of our operations.The report
commissionedbyTelstra,TowardsaHigh-Bandwidth,Low-CarbonFuture:Telecommunications-basedOpportunitiestoReduce
GreenhouseGasEmissions,putssolidideasintothemarketplace about how wecan use telecommunicationsnetworks to reduce
businesscostswhilealsoreducingAustralia’scarbonfootprint,most of which are achievable today.
Alreadythreeyearsthroughourfive-yeartransformation,we are changingnot just our company,but the way Australianswork,
playandmovearound.Ournextgenerationnetworksand services,which provide unparalleled coverage and speeds,are providing
acustomerexperiencethatissimple,integratedandintuitive.We’re bringing Australians closer together.We’re improving business
productivity.Andwe’reincreasingAustralia’sabilitytocompete globally.
Corporateresponsibilityisintegraltoeverythingwedo.It’sabout makingprincipled decisionswith fullconsideration of alltheir
implications–social,environmentalandeconomic.Thishelpsussucceed and deliver for our customersand shareholdersbecause
actingresponsiblymakesgoodbusinesssense.Ithelpsusto be more efficient,increasesproductivity and makespeople proud to
workforTelstra.
Oursixthcorporateresponsibilityreporthighlightsourcontributions during 2007/08 and clearly sets out the actions we have
plannedtobuildonoursolidperformanceinthefuture.
SolTrujillo,ChiefExecutiveOfficer
November2008
4. Executive summary
Society
Keyachievementsin2007/08
• LaunchedourlandmarkpublicationTowardsaHigh-
Bandwidth,Low-CarbonFuture:Telecommunications-
basedOpportunitiestoReduceGreenhouseGasEmissions.
Thereportquantifiesthepossiblecarbonanddollar
savingsthatcouldbeachievedbybusinesses,households
andgovernmentsbyusingtelecommunicationsnetworks
toavoidorreducetheircarbonemissions.
• Achieveda ratingof87percentinthe2007 Corporate
ResponsibilityIndex.Thisincludedoutstandingresults
incommunitymanagement(100percent).
• IncreasedTelstra’sscorefrom36percentin 2007 to70 per
centinthe2008 Dow JonesSustainabilityIndex,aglobal
analysisofcorporateresponsibilityleadership.Thisscore
iswellabovetheindustryaverageof53percent.
• Launched theTelstraFoundation’sSpotlightonCyber
Safetyprogramwithacommitmentof$3 millionover
threeyearstohelpchildrendeveloptheskillstobesafe
whenonlineandusingmobilephones.
• HelpeddelivertheSCAM Watch FraudFortnightawareness
campaigntoover2.7 millionBigPond®customers,550,000
TradingPostusersand40,000employees.Thecampaign is
anactivityoftheAustralasianConsumerFraudTaskforce,
ofwhichTelstraisanindustrypartner.
• Invested$4.9billiontocontinuethebuildoutoftheNext G™
wireless broadband network;continued deployment of the
Telstra Next IP™network;creation of newand advanced
business support and operating support systems;and other
investmentstotransformthedeliveryoftelecommunications
servicesin Australia.
• Contributed $300,000 to anewresearch facility for
specialised radio frequency research into the possible
health impactsfromexposure to electromagneticenergy.
Telstraiscollaboratingwith Swinburne University of
Technology on thisinitiative.
Planned actionsfor 2008/09
• Improve the relevance,transparency and accessibility
of Telstra’s corporate responsibility information on
Telstra’s website.
• Conduct a review of Telstra’s human rights position
and practices to assess performance against
international standards.
• Introduce feature sections on the nowwearetalking
website to provide aplatform for publicdiscussion
and debate about the environment and the National
Broadband Network.
• Reduce paper consumption by continuingto transform
our supply chain operations to effective,electronic
business, including online drafting and execution of
contract documentation.
Approach
5. 3
Community
Keyachievements in2007/08
• Telstra’s investmentincommunityactivitieswas valued
at$29.2 millionbytheLondonBenchmarkingGroup.
Thiscompareswith$18.8millioninthepreviousyear.
• Provided $3.9 million throughtheTelstraFoundation
tomorethan667 projectstohelpconnectchildrenand
young peopletotheircommunities.
• Provideddomesticdisasterreliefservicestocustomers
affectedby:bush fires inWillungainSA,andin Parkerville
andStoneville inWA;floodsinthecentralandnorth
coastofNSW;andfloodsinEmerald,Rockhampton,
Mackay,Charleville,GoldCoast,Beenleigh,Jimboomba,
Beaudesert,Rathdowney,Boonah,Clifton,Allora,
WarwickandKillarney inQld.
• Provided disaster relieftocustomersaffectedby cyclone
Nargis inMyanmar (Burma)andtheearthquakein
SichuanProvinceinChina.
• Committed$750,000throughtheTelstraFoundation
tosupportAbracadabra,auniqueinteractiveliteracy
softwaretoolthatwillhelpIndigenousprimaryschool
childrenimprove theirliteracyskills.Abracadabrais a
projectofCharles DarwinUniversity.
• Announced anewsponsorshippartnershipwithWWF
Australia toproducea seriesofcommunityservice
announcementstohighlighttheendangermentof
manyAustraliannativeanimals.
• PilotedtheTelstra FoundationCommunityLeadership
program,linking Telstraexecutiveswithnon-profitleaders
ina 12monthmentoringrelationshiptohelpbuildthe
capacityofcommunityorganisations.
Plannedactionsfor2008/09
• To developandpilotanemployeematchedgivingprogram
todonatefundstocommunityorganisationsnominated
byTelstraemployees.
• Toprovideover$3.5 millionin grantsthroughtheTelstra
Foundationtohelpcommunityorganisationsconnect
childrenandyoungpeopletotheircommunities.
Employees
Keyachievementsin2007/08
• Achieved74percentemployeeengagement,indicating
theextenttowhichemployeesvalue,enjoyandbelievein
Telstraandwhattheydo.Thisresultisbasedonthe 2008
TelstraEmployeeEngagementSurveywithan84 per cent
responserate.
• Investedover$75 millioninlearninganddevelopment
forouremployees,representingan investmentofaround
$1,600peremployee.
• Employeescompleted573,763onlinelearningcourses
throughLearn.Achieve,and6,500 employeesparticipated
inFrontlineLeadershipprograms.
• Developed252newjob-specifictrainingcoursesthrough
theTelstraLearningAcademy.
• ConductedTelstra’sinauguralwomen’sconference,
Stand.Out,whichwasattendedby150womenand
focusedonperformance,careerdevelopmentand the
advancementofwomenatTelstra.
• PilotedtheMyMentorprogramforTelstrawomento
increasestrategicbusinessskills.Basedonoutstanding
feedbackfromthe21participantsoftheinitialcourse,
theprogramwasrolledouttoover440womenacross
the organisation.
• Awarded an Excellence in Auslan Interpreting Award
(private sector organisation category) bythe Australian
Sign Language Interpreters’Association to publicly
recognise Telstra’s consistent support for working with
interpretersand long-standingcommitment to customers,
shareholdersand employeeswho are deaf.
Planned actionsfor 2008/09
• Increase the proportion of women inmiddle and senior
management to 30 per cent.
• Increase Indigenous employment opportunities by
25 per cent bythe end of December 2009 as part of
Telstra’sIndigenousAction Plan 2008-11.
• Maintain the highest (Comcare Tier 3) rating across all
Health,Safety and Environment categories.
• Achieve aminimum of 10 per cent employee participation
inanew online Health Risk Appraisal byAugust 2009 to
improve employee understandingof health risk factors.
Approach
6. 4
Customers
Keyachievements in2007/08
• Assistedmorethanonemillionlow-incomecustomers
toconnectormaintaintheircommunicationsservices.
Thetotalbenefitprovidedwasinexcessof$200million.
• LaunchedTelstra ConnectedSeniors®in August2007with
over$750,000 ofgrantfundingprovidedto110community
organisations tohelpolderAustralianslearntousemobile
andinternettechnology.
• Closed theCDMAnetworkon28April2008andcompleted
themigration (commencedinOctober 2006)ofcustomers
totheNextG™network,providingmoreadvancedthird
generationmobiletechnology.
• Openedthelargeststate-of-the-artinteractive
telecommunicationsstoreinAustralia,T[life]™in
Melbourne inJune 2008afterthesuccess ofT[life]™
Sydney,whichopenedinNovember2007.
• Telstra EnterpriseandGovernmentCustomerCarewas
awardedcertificationtotheInternationalCustomerService
StandardbytheCustomerServiceInstituteofAustralia,
demonstrating thatourorganisationhasapassionfor
customerexcellenceandtheprocessestodeliver.
• Receivedthe2007 CorporateCommunityPartnership
Awardfrom theCountryAwarenessNetworkVictoria,
recognising Telstra’sexceptionalcommitmenttoVictoria’s
ruraland regional communitiesthroughour supportand
assistancetoconsumersand clientsaffectedby HIV/AIDS
orHepatitis C.
Plannedactionsfor2008/09
• ExtendtheTelstraBillAssistanceProgramtocovermobile
and internetbillstorecognisethechangingnatureof
communicationsusageamonglow-incomeAustralians.
• Provideaweb-basedinquiryformforinformationabout
accessiblefeaturesofNextG™mobilehandsetstoenable
peoplewithadisabilitytochoosetherightmobilehandset
fortheirneeds.
• Buildonthesuccess ofourworldclass T[life]™storesby
openingorrefreshingmorethan80 T[life]™storesacross
Australia,toprovidearetailexperiencelikeno otherfor
ourcustomers.
• DeployenhancedHSPA(HighSpeedPacketAccess Plus)
asanationalsoftwareupgradetoincreasepeak network
downlinkspeedsacrossournationalNextG™network
fromthecurrent14.4Mbps1 to21Mbpsbytheendof2008.
• WithsupportfromtheNTGovernmentandRioTintoAlcan,
Telstrawillrollout800kmsoffibretoconnectninenorthern
ArnhemLandIndigenouscommunitiesandthetownship
ofNhulunbuytothenation’sfibreopticbackbone.
Environment
Key achievementsin 2007/08
• Saved25,332tonnesCO2equivalentthankstoprojects
targetingenergyefficiencyandrecyclingofpaper,
cardboardandwood–comparabletothegreenhouse
gasemissionsfrom1,800averageAustralianhouseholds
forayear.
• Reduced the consumption of office paper by 35,900 reams,
a14 per cent reduction from 2006/07.This represents a
decrease from7.2 to 6.5 reamsper employee.
• Reduced the number of vehicles inour fleet by 17 per cent
with acorresponding reduction in fleet energy use of
16.8 per cent.
• Operated 10,265 solar powered sites,includingexchanges,
radio terminals,smallrepeater stationsand pay phones.
Telstraisone of Australia’slargest usersof solar power.
• EstablishedtheClimateChangeReviewGrouptomonitor
andpromoteTelstra’sresourceconservationprograms
and activities.
• Established aPackagingInnovation Group to improve
efficienciesand reduce the environmental impact of
our packaging.
• Completed aLife Cycle Assessment to determine
the relative environmentalimpactsof online and
conventionalpaper billing.
1
Peaknetworkdownlinkspeed.Actualcustomerdownloadspeeds
willbelessandwillvaryduetotrafficloading,distancefromthecell,
localconditions,hardware,softwareandotherfactors.
Approach
8. 6
Telstra profile
Telstra is the only communications company in Australia
that canprovide atruly integrated telecommunications
experience acrossfixed line,mobiles,broadband,information,
transactions,search,and pay TV.We have one of the best
known brands in the country and provide 9.4 million Australian
fixed line and more than 9.3 million mobile services,including
4.4 million 3Gservices.
Telstraprovides:
• basic accessservices to most homes and businesses
in Australia;
• localand longdistance telephone callsin Australia,
and internationalcallsto and fromAustralia;
• mobile telecommunicationsservices;
• broadband accessand content;
• acomprehensive range of dataand internet services
(including through BigPond,Australia’s leading
internet service provider);
• management of business customers’IT and/or
telecommunicationsservices;
• wholesale services to other carriers,carriage service
providersand Internet Service Providers;
• advertising,search and information services
(through Sensis®,Australia’s leading directory
and search company);and
• cable distribution servicesfor FOXTEL’scable
subscription television services.
Performanceindicator 06/07 07/08
Financial
Salesrevenue $23.7billion $24.7billion
EBIT $5.8billion $6.2billion
Profitaftertaxandminorityinterests $3.3billion $3.7billion
Ordinarydividends(centspershare) 28 28
Socio-economic
Totalworkforce 47,840 46,649
Totaldomesticworkforce 35,706 33,982
Wagesandsalaries $4billion $4.2billion
Local,stateandcommonwealthtaxes $1.8billion $1.7billion
Dividendstoshareholders $3.4billion $3.4billion
Accruedcapitalexpenditure $5.9billion $4.9billion
Community
LondonBenchmarkingGroup(LBG)measureofcommunityinvestment $18.8million $29.2million
Employees
Employeeengagement 73% 74%
Womeninmanagementroles 25.8% 24.6%
Lost timeinjuriesfrequencyrate(permillionhoursworked) 2.14 2.54
Highlyeffective/effectiveHealthSafetyEnvironment(HSE)audits 88% 71%
Learningdevelopmentinvestment $60million $75million
Learningdevelopmentinvestmentperemployee $1,500 $1,626
Keyperformanceindicators
Approach
9. 7
Performanceindicator 06/07 07/08
Environment
Greenhousegasemissions(tonnesCO2e) 1,390,306 1,500,803
Greenhousegasemissions(tonnesCO2e/$millionrevenue) includingunmeteredsites N/A 60.4
Greenhousegasemissions(tonnesCO2e/$millionrevenue) excludingunmeteredsites 58.7 57.8
Greenhousegasemissionstotalsavings(tonnesCO2e) 173,998 173,686
Totalwasterecycled(tonnes) 33,266 32,981
Wasterecycled 65% 69%
TotalenergyUse(GJ) 5,848,601 6,064,687
TotalenergyUse(GJ)/$millionrevenue 247.1 244.3
Volumeofofficepaper(reams) 256,774 220,856
Volumeofpaper(reams)peremployee 7.2 6.5
Watersavings(kilolitres) 87,318 52,019
Telstraowns 50 percentofFOXTEL,anditsinternational
businesses include:
• CSLNew World,one ofHongKong’sleadingmobile
operators;
• TelstraClear Limited,thesecondlargestfullservice
carrierinNewZealand;
• ReachLimited,a providerofglobalconnectivityand
international voiceand satelliteservices;and
• majoritystakes in SouFunHoldingsLimited,a leading
realestateandfurnishingswebsiteandNorstarMedia
andAutohome/PCPop,twoChineseinternetbusinesses
operating autoanddigitaldevicesites.
Corporate governance at Telstra
The Telstra BoardhasdeterminedthatTelstra’scorporate
objectiveistocreatelong-termshareholdervaluethrough
providing integratedcommunication,informationand
entertainmentservices,andcustomerfocusedsolutions.
The Telstra Boardis committedtoexcellencein corporate
governanceandtheenhancementofitsshareholders’
interests.Ourmain corporategovernanceand Board
practicesaredescribed inourAnnualReport,available
atwww.telstra.com.au/abouttelstra/investor
Weregularly review andupdateourcorporategovernance
practices.TheBoardevaluatesand,whereappropriate,
implementsrelevant proposalswiththeaimofensuring
that wecontinuetodemonstrateourcommitmenttogood
corporate governance,havingregardtodevelopmentsin
marketpracticeandregulation.
WecomplywiththeASXCorporateGovernanceCouncil’s
PrinciplesofGoodCorporateGovernanceandBestPractice
RecommendationsreleasedinMarch2003.Followinga
reviewofTelstra’sgovernanceframeworkandinlight
ofthereleaseoftherevisedASX CorporateGovernance
PrinciplesandRecommendations(2nded)(RevisedPrinciples
Recommendations),theTelstraBoardmadethedecision to
adopttheRevisedPrinciplesRecommendationsforthe2008
financialyear,aheadofthetimethattheybecomemandatory,
asencouragedbytheASXCorporateGovernanceCouncil.
The Telstra Values provide the most fundamental direction
onwhat type of company weaspire to be,and what type of
behaviour we regard asappropriate.Asa values-driven
company wego beyond simply complying with minimum
standards of personal conduct.Our goalisto make every
decision and every action one that we can be proud of.
Keyperformanceindicatorscontinued
Approach
10. 8
Corporate responsibility governance
AtTelstra,ourcommitmentto corporateresponsibilitybegins
with asimple andstraight-forwardcommitmenttoprincipled
decision-making inallthatwedo.
The Telstra Values,Telstra’sBusinessPrinciplesand
CompanyPolicies,including theCodeofConduct,setout
the practices,principlesand standardsofbehaviourTelstra
expectsemployees and contractorstoadoptin performing
their work.Togethertheyreflectourobligationsand underpin
thewayweworkwithourcustomers,ourshareholders,
our colleagues,theregulatorybodieswedealwith,
our suppliersandstakeholdersinthecommunity.
DavidQuilty,GroupManagingDirector,PublicPolicy
Communications,has responsibilityforTelstra’sCorporate
ResponsibilityBusinessPrinciple,whichstatesthat,
from aprincipledperspective,ourprimarycorporate
responsibilitiesareto:
• providegoodjobsatgoodwages;
• servetheneedsofourcustomers;
• increaseshareholdervalueandprotectshareholderinterests;
• provide good stewardshipoftheenvironment–first and
foremostbyconservation(ie,byincreasingefficiency
inthewayweuseresources),reducing operatingcosts
andminimising ourenvironmentalfootprint;
• contributeresources–people,money,technology,
products andservices–tosupportthecommunitiesin
whichweoperateandtheneedsofthelargersociety;and
• advancethenationalinterestbystrengtheningthecapacity
ofthenation’s telecommunicationsnervecentre,operated
by Telstra,andprovidingthenationafoundationfor
economic growth,productivityimprovement,sustainable
prosperity,andglobalcompetitiveadvantage.
Allmanagersandsupervisorsarerequiredtotakeall
reasonablestepstoensurethatemployeesandcontractors
undertheirsupervisionhaveaccessto,areawareof,and
complywith,allrelevantTelstraBusinessPrinciplesand the
relatedcompanypolicies.Telstraexpectsitsmanagersand
supervisorstofosteraworkenvironmentthatencourages
ethicalbehaviourandcompliance.
As such,corporateresponsibilityispartofourdaytoday
activities.Management,supervisorsandstaffaresupported
bytheCorporateResponsibilityandCommunityInvestment
team,whichprovidestheoperationalmanagementand
coordinationofcorporateresponsibilityactivitiesand
communications.In addition,workinggroupsareestablished
toaddresskeysocialandenvironmentalissuesastheyarise.
Forexample,in 2007/08 theClimateChangeReviewGroupwas
establishedtoensurea coordinatedapproachtomanaging
climatechangeissues.
Reportingandbenchmarkingperformance
Telstraiscommittedtoimprovingourcorporateresponsibility
performance.Weparticipateinexternalsurveystobenchmark
ourperformanceandproduceanannualreporttohighlight
ourachievementsandchallenges.
In 2007/08,TelstraparticipatedintheCorporateResponsibility
Index,achievingaratingof87percent,withoutstanding
resultsincommunitymanagement(100 percent).Wewill
betakingaleaveofabsencein2008/09 inordertofocuson
implementingstrategiestofurtherimproveourperformance.
In2008,wealsocompletedasubmissiontotheDowJones
SustainabilityIndexandachievedaratingof70percent.
Thisindexidentifiescompaniesthatleadpeersincreating
long-termshareholdervalueandassessesabilitytomanage
riskandleverageupsideacrosstheeconomic,socialand
environmentalagenda.
To measure our community contribution,Telstra participated
in the London Benchmarking Group (LBG) process for the
second time in2008.LBG Australia/New Zealand isa business
membership organisation that providesaframework for
membersto measure and benchmark their corporate
community contribution.
For 2007/08,Telstra’s corporate community contribution
wasvalued at$29.2 million,building on the contribution of
$18.8 million during2006/07.The increase isattributed to the
inclusion this year of a wider range of Telstra’s community
investment activities,the one-off contributions to support
victims of cyclone Nargis in Myanmar and the earthquake
in the Sichuan province of China,and Telstra’s voluntary
contributionsin the lead up to World Youth Day 2008.
Telstra has reported annually on its corporate responsibility
performance since 2003 through its Corporate Responsibility
Reports.These reportscan be accessed on our website at
www.telstra.com.au/abouttelstra/csr/reports.cfmalong
with summary reportsof CRI,DJSIand LBGresults.
2003 2004 2005 2007
Corporate
Responsibility
Indexresults
88.49% 90.21% 88.6% 87%
Approach
11. 9
Stakeholder engagement
AsacompanythattouchesthelivesofnearlyeveryAustralianeveryday,Telstrahasawiderangeofstakeholdergroupsand
along historyofengagingwiththem.Consultationanddialoguewithkeystakeholdergroupshelpstogatherinputandideas,
inform ourdecision making,strengthenourrelationshipsandbuildtrust.Telstramakesa genuineefforttoengagewithand
understand itskeystakeholders,throughbothformalandinformalmechanisms.Webelievethatengagementand consultation
helpsus tobettermeetourcustomers’needs,improvescustomerloyalty,enhancesemployeesatisfaction,buildsbroader
communitysupportandultimatelystrengthensshareholdervalue.
Stakeholder Interestsandconcerns Engagementmethods
All Australians Australiansareinterestedinthe
fullrangeofTelstra’sactivities
nowwearetalking.com.au–onlineforumfor peopletobecomeinvolvedandhaveasay on issuesaffecting
allAustraliansandthetelecommunicationsindustry
www.telstra.com–Telstra’scorporatewebsiteprovidesinformation for customers,shareholdersandother
interestedmembersofthepubliconthelatestactivitiesatTelstra.Includespublicreports
Communities
Telstraoperatesincommunitiesacross
themetropolitan,regionalandremote
areasofAustralia.Ourcommunities
includenon-governmentorganisations
Communities areconcernedabout
accesstoservicesandtheimpactof
ourbusinessonlocalcommunities
• TelstraCountryWideRegionalConsultativeForumhelpstoidentify thecommunicationsissuesof
importanceinregionalAustralia
• Ourmobilephonebasestationsitingconsultation processeshelpTelstraoperateresponsibly in designing,
operatingandmanagingmobilephonebasestationsandtominimisetheir impacton thecommunity
• TelstraFoundationengageswithcommunity organisationson issuesimpactingthelivesofchildren and
youngpeoplethroughitsphilanthropicgrantsprogram
Customers
Ourcustomersincluderesidential
consumers,smalltomediumenterprises
andlargecompaniesandorganisations
andgovernment
Our customers are interested in the
quality,affordability and accessibility
of our products and services,and the
privacy and security of their personal
information and services
TelstraDisabilityForumandDisability EquipmentProgramConsumer Advisory Groupprovidemechanisms
forconsultationonourdisabilityaction plan
TelstraConsumerConsultativeCouncilandCreditManagementWorkingGroupfacilitatediscussion on issues
thateffectresidentialcustomers
LowIncomeMeasuresAssessmentCommitteeprovidesadviceon theongoingeffectivenessofTelstra’s
low-incomepackage
T[life]™shops,CustomerExperienceCentre,TelstraMentors,andtheCommunity Advocacy Programprovide
opportunitiesforustoassistourcustomerstomeettheir needs
Weundertakeongoingmarketingandresearch tohelpusunderstandwhatour customerswant
Approach
12. 10
Stakeholder Interestsandconcerns Engagementmethods
Employees
Telstra’sworkforceislargeand
diversewith33,982employees
in Australia
Our employees have a broad range of
concerns,including working conditions,
development opportunities and health
and safety,as well as a wide range of
interests in issues affecting their local
communities and environments
• EmployeeEngagementSurveyprovidesallemployeestheopportunity toexpresstheir views
abouttheirjobs,thecompanyandtheir workingenvironment
• YabberisaTelstra intranetsitethatprovides employees an opportunity toshare their personal stories –
triumphs,challengesandpassions–with allstaff
• EmployeeengagementopportunitiesrelatingtosocialandenvironmentalissuesincludetheDiversity
ChampionNetwork,VirtualWomen’sNetwork andGreen.Challenge@Telstra
Government
Ourgovernmentstakeholders
areatlocal,stateandnational
levels,fromMinistersandleaders
to departmentstaff
Telstracommunicatesregularly
withgovernmentsonarangeof
commercial,policy,regulatory
andothermattersintheinterests
ofitsshareholders,customers
andemployees
• Telstra’sdealingswithgovernmentsareconductedopenly andhonestly
• Constructiverelationshipsarebuiltandmaintainedacrossalllevelsofgovernmentby our senior leadership,
Telstra’sGovernmentandCorporateRelationsteamandTelstraCountry Wide
• Wearerequiredtoworkwithinrelevantgovernmentlegislativeframeworksandtoreportour compliance
and performance
• OurRegulatoryAffairsteammanagesTelstra’srelationshipwith statutory regulatorsandindustry bodies
• Telstraparticipatesinregularforumsandselectedeventswith local,stateandFederalgovernmentagencies
• Telstra’sEnterpriseandGovernmentbusinessunitworkswith governmentcustomerstodevelopanddeliver
accesstoworld-classinformation andcommunication solutions
Industry
ThesestakeholdersincludeInformation
andCommunicationTechnology(ICT)and
telecommunicationsspecificassociations,
as wellassector-specificassociations
Industrystakeholdersareinterestedin
issuesimpactingthetelecommunications
industry,including regulation,market
trends,consumerprotection,and
technologyandservicedevelopments
• TelstraisamemberofthekeyICT industry groups,includingtheCommunicationsAlliance,theAustralian
MobileTelecommunicationsAssociation,theAustralian Information IndustriesAssociation,theInternet
IndustryAssociation,andtheAustralian InteractiveMediaIndustry Association
• TelstraisamemberoftheMobileCarriersForumthatdealsspecifically with socialandenvironmentalissues
withinpolicy,regulatoryandoperationalenvironmentsassociatedwith thedeploymentandoperation of
mobilephonenetworks
• Telstra’sIndustryAnalystRelationsfunction strengthensdomesticandglobalrelationshipswith specialist
analystsonICTindustriesandmarkets
• TelstraisamemberoftheAustralian Industry Group,Australia’smajor businesslobby group
• TelstraisamemberoftheAustralianServicesRoundtable,thepeaklobbygroupfortheAustralianservicessector
Approach
13. 11
Stakeholder Interestsandconcerns Engagementmethods
Investmentcommunity
Thisstakeholdergroupincludes
institutionalinvestorsand
sell-sideanalysts
Investors andanalysts areconcerned
with therisk inherentinand return
providedbytheirinvestment,and
theabilityof thecompanytomeet
itsobjectives
• OurannualInvestorDayisanopportunity for Telstratoprovideadetailedupdatetothefinancialmarkets
ontheperformanceofthevariousbusinessunitsandon thecompany’stransformation
• TheInvestorCentreatwww.telstra.com.au/abouttelstra/investorisadedicatedresourcefor shareholders
andpotentialinvestors
• TheInvestorRelationsunitregularly engageswith investorsandanalysts,andco-ordinatesmeetings
for theinvestmentcommunitywith senior management
Media
Includesrepresentativesfrom
print,radio,TVandonlinemedia
ThemediareportsonTelstramore
thananyotherbusinessor
organisationinAustralia
• Telstraengagesregularlywiththe mediathrough our mediaspokespeople,corporateaffairsmanagers,
generalmanagersandotherappropriateofficerswithin thecompany toprovideinformation thatisin
thepublicinterest
Shareholders
Telstrahas1.4 millionshareholders
Shareholders areinterestedinfinancial
returns,company performance and
governanceissues
• Telstravaluesadirect,two-waydialoguewith shareholdersandbelievesitisimportantnotonly toprovide
relevantinformationquicklyandefficiently,butalsotolisten,understandshareholders’perspectivesand
respondtotheirfeedback
• Telstrakeepsshareholders informed through Annual General Meetings,an annual report and bi-annual
shareholderupdates
• TheInvestorCentreatwww.telstra.com.au/abouttelstra/investorisadedicatedresourcefor shareholders
providinginformationaboutoursharepriceandfinancialperformance,presentationsandannualreports
Suppliers
Telstraengageswitharound
8,000supplierseachyearwith
a totalspendaround$11billion
Suppliersareinterestedin secure
andstablerelationshipswithTelstra
• Telstraregularlyengageswithsuppliersthroughoutandafter thesourcingprocess.Our vendor managers
monitorand manageTelstra’scommercial relationship with its suppliers andaddressdelivery,quality,social
and environmentalissues
• TheSupplyingtoTelstrawebsiteatwww.telstra.com.au/supplying_to_telstra providespracticaladvice
toprospectiveandcurrentsupplierson supplyingtoTelstra
Approach
14. 12
Our material issues
In determiningour materialissues,Telstrahasconsidered
the significant economic,environmental and social impacts
of our businessthat may affect our value,operations,
reputation and longevity.We have taken into account
the followingkey internaland externalfactors:
• businessstrategy and impact of Telstra’stransformation;
• Telstra’scompany values,code of conduct,business
principlesand corporate responsibility principles;
• core competenciesof Telstra;
• significant risksto the company and criticalfactorsfor
ensuringTelstra’ssuccess;
• key future challengesfor our industry;
• concernsraised by our stakeholdersthrough the range of
mechanismswe have in place for stakeholder engagement;
• relevant laws and regulations,for example the proposed
National Greenhouse and Energy Reporting System and
the Emissions Trading Scheme,and the newForward with
Fairnessindustrialrelationslegislation;
• key future challenges for our society as identified by
social and environmental experts,governments and
grassrootscommunity organisations;and
• sustainability context,including the Global Reporting
Initiative,MillenniumGoals,and United Nations
Global Compact.
Telstra’sCEOSolTrujilloandNationalEnergyManagerAllanGontarview
the newlyinstalledhydrogenfuelcellandsolarpanelinJune2008.
Approach
15. 13
Issue Mainstakeholdersaffected Impact KeyelementsofTelstra’sresponse Seepages
Climate
change
Customers
Shareholders
Communities
Industry
Telstrahasa significantopportunitytocontribute
constructivelytoreducethecarbonintensityofsociety
throughtelecommunicationsproductsandservices
Telstraisspreadingthemessagethrough our landmark publication,
TowardsaHigh-Bandwidth,Low-CarbonFuture:Telecommunications-based
OpportunitiestoReduceGreenhouseGasEmissions,andby developing
offeringsthathelpour customersreducetheir carbon emissions
16
Extending
accessto
communications
Customers
Shareholders
Communities
Industry
Government
Deliveringanewhigh-speedNationalBroadbandNetwork
acrossAustraliaisoneofthemostsignificantcontributions
Telstracouldmaketothecountry’seconomicdevelopment,
socialinclusionandglobalcompetitiveness
Telstra’scommitmenttoitsshareholdersandthewider
community hasunderpinned a passionate and targeted
BroadbandAustraliaCampaign
15
Regulatory
environment
Customers
Shareholders
Communities
Industry
Government
TheregulatoryenvironmentcontinuestoimpedeTelstra’s
abilitytoinvestconfidentlyinnewtechnologyandtodeploy
advancedservicestoallAustralians
Weengagewith governmentandregulatorstolobby for aregulatory
environmentthatenhancesthepotentialfor investmenttoprovide
Australiawith thetechnology tocompeteinternationally
15
Energy
efficiency
Customers
Shareholders
Communities
Employees
LikeallAustralianbusinesses,Telstrafacesuncertainty
abouttheimpactonourbusinessandonthewidereconomy
ofthe proposedCarbonPollution ReductionSchemeand
relatedpolicies
Wearecommittedtoimprovingour energy efficiency acrossour
business,supply chain andcustomer base
58
Employee
relationships
Employees
Contractors
ThesuccessofTelstra’stransformationandoureconomic
sustainabilityreliesonstrongemployeerelationships
Wearecommittedtocreatingasafeandengagingworking
environmentfor our people
36
Humanrights Employees
Supplychain
Customers
Communities
Thereisgrowinginterestintheroleofbusinessesinadvancing
humanrights.ConsiderationofhumanrightsinTelstra’sbusiness
decisionsand operationshas thepotentialtomanageriskand
realisenewbusinessopportunities
Telstraaddresseshuman rightsconcernsin our workforce,
productsandservicesandsupply chain
2638
Approach
16. 1Society
matters
We believe that what is good for Australia,is
good for Telstra.We take our corporate
responsibility seriously.
Phil Burgess,outgoing Group Managing Director,Public Policy Communications
Businessenterprisessignificantlyimpactsocietyinwaysthat
reachwellbeyondthecommunitysphere.Asthe principal
wealth-creatinginstitutionsofoursociety,businessandthe
privatesectormustplayapivotalroleinshapinganation’ssocial,
economicandenvironmentalpoliciesandcontributingtoprogress
andprosperityineverysphere –fromtheartsandstrong civic
institutionstoeconomicdevelopmentandtaxpolicy.
Considertheeconomicdimensionofcorporateresponsibility.
Telstra’smostimportantachievementoverthepastyear isto
providejobstoover46,000people,paying$4.2billioninsalaries
andwages.Wealsopaid$3.4billionindividendstoshareholders;
paidover$1.7billioninCommonwealth,stateandlocal taxes;
purchasedmorethan$11billioningoodsandservicesfrom
around8,000 suppliers,manyofthemsmallandmedium-sized
businessesthatprovidejobs,taxesandwealthtolocal
communities;andinvestedseveralbilliondollarsinnetwork
maintenanceandimprovements–includingtwo high-speed
nextgenerationnetworks.Whenyoustopandthinkaboutit,the
economicsofTelstra’soperationhaveasignificantsocialimpact.
Itisalsoimportantthatcorporationsseekopportunitiesto
advancethenationalinterest.ForTelstrathismeansnotjust
complyingwithlawsandregulationsbutalsoadvocatingfor
reformwherereformisneeded,strengtheningthecapacity of
thenation’stelecommunicationsnervecentreand,through
this,providingthenationwithafoundationforeconomic
growth,productivityimprovement,increasedprosperity,
andglobalcompetitiveadvantage.
AtTelstra,we havea 21st century vision for Australia:to
advance the economic,social,and commercial interests
of people,business and communities inAustralia by
maximisingthe benefitsof digitaltechnologies.Already,
wehave delivered the Next G™wireless broadband network
and we are eager to provide a high-speed fibre-based
NationalBroadband Network for the country.
As Australia’s largest telecommunicationscompany,we are
well placed to have a measurable and positive impact on the
nation’s well-being and its social,economic and commercial
performance.Businesses of all sizes are using Telstra’s next
generation networksin innovative waysto save time and fuel,
and toincrease productivity.People and communities are
usingTelstranetworksto connect to each other and the outside
world and to reduce the tyranny of distance –a bigissue for
Australia because connectivity isthe primary driver of political
stability,economicprosperity,and socialmobility.
Because we believe in astrongcivicorder,we believe business
engagement in issuesof national importance is essential to
ahealthy and resilient society.Telstra sees this engagement
asacorporate responsibility.We engage on key socialand
environmental issues that challenge our nation,suchas
climate change,cyber-security and improvements in the
way we deliver health and education servicesto the public.
We also provide apublic forum for education and dialogue
about the impact of telecommunicationson society with
our nowwearetalkingwebsite.
17. 15
Telstra’s primary socialresponsibilityasabusinessenterprise
istoprosperand innovate.Itmakesgoodbusinesssenseto
measurethefullimpactofourbusinessdecisionsonthelarger
society,toidentifywayswecanimprove,andtocontribute
positively toAustralia’s futuredevelopment–becausewe
believethatwhatis goodforAustraliaisalsogoodforTelstra.
Influencing public policy
Webelieve oneofthegreatstrengthsofdemocraticsocietiesis
that theyprovidea healthyarenaforvigorousdebatebetween
the publicandprivatesectorsonimportantnationalmatters.
That’s whyTelstra participatesindebateson issuesthatimpact
our business,as wellasoureconomicandsocialcontribution.
NationalBroadbandNetwork
Telstrabelieves thatdeliveringa newhigh-speedbroadband
networkacrossAustraliais oneofthemostsignificant
contributions wecanmaketothecountry’seconomic
development,socialequityandglobalcompetitiveness.
ANational Broadband Network(NBN)willallowAustralian
consumersand businesses tousenewapplicationsand services
being developedhereandaroundtheworld.Theseservices
canimproveaccess tohealthcare,education,publicsafety,
onlinemedia and governmentandbusinessinformation
andservices,especiallyforruralandregionalAustralians.
Webegan withour NextG™wirelessbroadbandnetwork,and
havebeenplanningtobuildanNBNforoverthreeyears.Justas
Telstrahas beenthecompanytodelivertelecommunications
throughout Australia forover100years,we areready tobuild
thisnetwork,as long asitmakesbusinesssensetodoso.
Amassive,high-risk investmentisnecessaryfor theNBN,but
the currentregulatoryregimeunderminesthepotentialfor
investment byleavingthedooropentotheregulator,the
AustralianCompetitionandConsumerCommission(ACCC),
to shiftthegoalpostsafterthenetworkhasbeenbuilt.
Australia needsa paradigmshiftinitsregulatoryenvironment
ifitistoencouragetheinvestmentrequiredtogettheNBNbuilt.
Telstra hasbeenworking towardsthis,and atthesametime
pursuingreformstoPartXICof theTradePracticesActthat
arecurrentlyprovidingawiderdisincentivetoinvestment.
AspartoftheNBNdiscussion,Telstraisalsoadvocatingfor a
thoroughexaminationofthevariousregulationsthathave
asocialpolicyimpact,toensuretheobligationsofnetwork
providersarefullycostedandresponsiblyassigned.
In2007/08,Telstrachallengedthecurrentextentofregulation
throughseveralmajorexemptionapplicationsmadetothe
ACCC.Theapplicationsaddressedregulatoryconstraintsthat
currentlyhinder,orputat risk,afairandcompetitiveoperating
orindustryenvironment.Forexample:
• Telstra’ssubmissiontotheNBNregulatoryreview
challengedconventionalregulatorypolicyandoutlined
ameansthroughwhichamulti-billiondollarinvestment
innextgenerationaccesscouldproceed;
• we advancedthecase toputfundingoftheUniversal
ServiceObligation(USO)onamoresustainablefooting.
Telstra’ssubmissiontotheUSO reviewproposednew
modelstomoreaccuratelyestimatethecostofrural,
residential,businessandpayphoneservicestobetterargue
forenhancedfundingforruralandremoteservices;and
• TelstrarolledoutADSL2+broadbandtechnologytoa
further907 exchangesthatservea totalof2.4 million
premisesaftertheFederalGovernmentsupportedthe
positionthattherewasno compellingcase fordeclaring
accesstoADSL2+services.
BroadbandAustraliaCampaign
Telstra’scommitmenttoitsshareholdersandthewider
communityhasunderpinneda passionateandtargeted
campaigntoeducate,mobiliseandinfluence,through
democraticprocesses,thedecisionsthattheFederal
Governmentmakesaboutpublicpolicy,andtoshiftthe
regulatoryburdenonTelstra.
PriortoourBroadbandAustraliaCampaign,verylittle
informationabouttheimpactofregulationson Telstra
andthetelecommunicationsindustryhadbeenprovided
toconsumersandshareholders,despitethesignificant
implicationsoftheseissuesforthenation.
By enlargingthe arenaof discourse to involve shareholders,
opinion leaders and the general public,Telstra shifted the
discussions from behind closed doors and the specialist
language of regulators,lawyersand economists.
EstablishedinFebruary2007,ourBroadbandAustraliaCampaign
continued to capture the support of staff,Telstrashareholders
and members of the publicwho rallied behind our call for a
nationalcommitment to buildinganewhigh-speed,national
broadband network.
Morethan11,000peoplesignedupasTelstraActiveSupportersvia
our website,www.nowwearetalking.com.au.The site featured
thelatestWeb2.0onlineactivismtoolsthatgavesupportersand
thousands of other Australians information and the means to
allowtheir voice to be heard in the debate on broadband issues.
Achievementsin 2007/08 included:
• more than 18,000 people put themselves‘on the map’
callingfor high-speed broadband;
• morethan7,000peopleusednowwearetalkingtosendemails
to localMPsand/or the Minister for Communications;and
• almost4,000peoplesentemailstotheChairmanoftheACCC.
We achieved our aim to elevate high-speed broadband to a
first-tier publicpolicy issue inAustralia and asacentral issue
in the November 2007 Federal election.The Australian Labor
Party’s commitment to deliver just such anetwork wasa key
policy position.
The newFederal Labor Government re-named the
Communications Minister’sportfolio to the Minister for
Broadband,Communications and the Digital Economy,and
commenced atender processfor afibre-to-the-node network
to deliver high-speed broadband to 98 per cent of Australians.
In 2007/08,TelstraActive Supportersalso voiced their protest
to the FederalLiberalGovernment awarding$958 million of
taxpayer’sfunds to the SingTel Optus and Elders joint venture
OPEL.The decision was subsequently overturned by the new
FederalLabor Government in April2008.
1.Society matters
18. 16
1.Society matters
nowwearetalking
SinceDecember2005,Telstra’snowwearetalkingwebsite,
www.nowwearetalking.com.au,hasprovidedaforum
for publiceducationanddialogueabouttheimpactof
telecommunications onsociety.Theinitiativeisrepresentative
of howthenewTelstracommunicateswithitsstakeholders
directlyandmorefrequentlyacrossabroaderrangeofissues.
Thisyearthewebsitehasundergonearedevelopmentandhas
launchednowwearetalkingTV,withanincreaseofvideoonthe
website.nowwearetalkinghascontinueditsreputationasoneof
corporateAustralia’smostinnovativeonlineforums.Duringthe
2007Federalelection,nowwearetalkingdedicatedaspecial
Election2007areathatwasaone-stop-shopforinformationon
telecommunicationspolicyduringtheelection.Thesitewasfree
fromeditorialcommentsandwasavailableforallpoliticalparties
topublishtheirpolicies.Thewebsitealsostreamedalivedebate
betweenthethenMinisterofCommunicationsandShadow
MinisterofCommunicationsontelecommunicationspolicy.
Visitors tothewebsiteincludeTelstrastaff,customers,
shareholders,politicians,competitorsandmedia,alleager
to sharetheirviews andopinionsonissuesaffectingTelstra,
thewidertelecommunicationsindustry,andthenation.
nowwearetalking carriesnewsandviewsfromallperspectives
–including thosewhodoanddon’tagreewithTelstra.Overa
millionpeoplea yearvisitthewebsiteandwe aimtoincrease
thattoover1.5 millionoverthenext12months.
nowwearetalking is aimedatencouragingpeopletobecome
more interestedin,andtalkmoreabout,thedigitalrevolution,
andhow new digital technologiescanexpandchoicesfor
people(ofallages andinterests),enterprises(bothlargeand
small),andcommunities–nomatterwheretheyarelocated
inAustralia.Thewebsiteraisesawareness abouthowsome
publicpolicies andadministrativepracticespreventconsumers
andthenation as awholefromenjoyingthefullbenefitsof
livinginthedigitalage.
In2008/09nowwearetalkingwillhavespecialsections
dedicatedtotheenvironmentandtheNBN.
Climatechange
Climatechangehasbeenthedefiningsocialissueofrecent
yearsandTelstrahasbeenproudtotakea leadershipposition
intheemergingdebate.SincetheelectionoftheFederal
LaborGovernmentinNovember2007,therehasbeena
notableaccelerationinpublicpolicydevelopmentandthis
has coincidedwithinternationaltrends.TheUnitedNations
conferenceonclimatechangeinBaliduringDecember2007
wasmarkednotjustbyAustraliaratifyingtheKyotoProtocol
butalsobyaroadmaptowardsanewglobalclimatetreaty
tocomeintoforcefrom2012.
Towardsahigh-bandwidthlow-carbonfuture
Inthecontextofintensedebateaboutthedesignand
potentialeconomicimpactsofanemissionstradingscheme,
numerousstate-basedandvoluntaryschemestopromote
renewableenergy,carbonoffsets,andenergyefficiency,
Telstrawentbacktothebasics–conservationofresources.
LaunchedinOctober2007,ourlandmarkpublicationTowards
aHigh-Bandwidth,Low-CarbonFuture:Telecommunications-based
OpportunitiestoReduceGreenhouseGasEmissions,commissioned
fromindependentexpertsClimateRisk,hastakenourresource
conservationmessagetoanewfrontier.
Thereportbrokegroundinseveralways.First,itfocused
attentiononreducingenergyconsumptionastheprimary
meanstoachievemeaningfulcarbonabatement.Second,it
describedseveninnovativewaystousetelecommunications
networkstodeliversavingsthroughouttheeconomy.Third,it
wentasfarastoquantifythesavingspotentialofthesecarbon
opportunities–almostfivepercentreductionin Australia’s
totalannualgreenhousegasemissionsby2015.Finally,the
reportwassubjectedtopeerreview,togiveindependent
assuranceoftherobustnessofitsfindings.
Theresponsetothereporthasbeenremarkable.Thereport
has beenwidelyquotednationallyandinternationallyas
demonstratingapracticalandoutward-lookingapproach
tothechallengesposedbyclimatechange.
Role of telecommunications
Telstra’s CEO SolTrujillo champions the case for
telecommunicationsto addressclimate change at local
and major international forums.Sol Trujillo was the only
Australian CEO invited to sit on a16-member World Economic
Forum steering committeeon climate change.The steering
committee’sstatement – signed by 100 CEOs from some of
the world’s biggest companies –urges the G8leaders to take
immediate action to tackle climate change,and says that
businesshasthe skills,expertise and drive to lead the charge.
The Federal Government’s proposed roll out of a National
Broadband Network to 98 per cent of Australians will
strengthen our effortsfor telecommunicationsto address
climate change.This investment will enable Australians
to access telecommunications-basedservices that canhelp
them reduce their carbon emissions.Initiatives such asremote
diagnosisof heath issues,telecommutinginstead of non-
productive hoursspent in trafficgoingto and fromwork,
and video conferencing instead of travel to meetings are just
some of the immediately available ways telecommunications
can be used to reduce our impact on the environment.
Telstra has already taken the lead in Australia by showing
that better use of telecommunications can reduce greenhouse
gas emissions.We are working with third parties across
Australia to develop innovative solutions that will reduce
their operational costs,improve efficiency and reduce their
environmental footprints.
Regulation
With continuing expansion of environmental regulation at
State,Territory and Federal government levels,our compliance
and reporting obligations are increasing.Climate change is
bringing anew set of obligations into the mix,with some
variation from jurisdiction to jurisdiction.Telstra has made
submissionstotheFederalGovernmentontheEnergyEfficiency
Opportunities Act,National Greenhouse and Energy Reporting
Act,and the Australian Competitor and Consumer Commission
white paper on green marketing.Our policy submissions have
emphasised the desirability of streamliningregulation.
19. Telecommunications-based
opportunities to reduce greenhouse
gas emissions
Casestudy
Telecommunicationsnetworkscanhelpreduce Australia’s
greenhouse gas emissionsbyalmostfivepercentby 2015and
deliverupto$6.6 billionayearincostsavingsfor Australian
businesses and households,accordingtoa reportreleasedby
Telstra inOctober2007.
Asaleadershipinitiative Telstracommissionedclimatechange
experts toquantifythepossiblecarbonanddollarsavingsthat
could be achievedbybusinessenterprises,householdsand
governmentsbyusingtelecommunicationsnetworkstoavoid
or reduceratherthanjustoffsettheircarbonemissions.
The Reportfoundtelecommunicationsnetworkscanfacilitate
areductionin Australia’scarbonemissionsby 4.9percentor
around27 million carbontonnesperyearby2015.Thisis
equivalenttotheannualemissionscausedbynearlytwo-
thirds ofAustralia’s passengercars.
TowardsaHigh-Bandwidth,Low-CarbonFuture:
Telecommunications-basedOpportunitiestoReduceGreenhouse
GasEmissionsis a studybyclimatechangeexperts,Climate
Risk.TheReportwas peerreviewedbyindependentexperts:
WWF Australia’s ChiefExecutiveOfficer,Greg Bourne,and
leading Australianenergyandenvironmentalauthority,
DrHughSaddler.
The Reportidentifies sevenmajoropportunitiesfor Australian
consumers andbusinesses that,ifimplementedby 2015,could
help reduceAustralia’s greenhousegasemissionsby around27
millioncarbon tonnesperyear.Individually,eachopportunity
coulddeliverperannumcarbonemissionsavingsof:
• 1.8million tonnes (Mt)byusingbroadbandtoremotely
managepowerforappliancesnotinuseoron‘stand-by’;
• 2.4Mtbyimprovingbusinessproductivitywith“in-person”
high-definitionvideoconferencing;
• 2.9Mtwithbroadbandbased,real-timefreightallocation
systemstofillemptyfreightvehicles;
• 3.0Mt withpresence-detectingservicesthatturnoff
devicesthatare“on”butnotbeingused;
• 3.1Mt withteleworkingand workinginregionalcentres
byreducingcommutercartraffic;
• 3.9Mt bybringingintegratedpersonalisedpublictransport
toyourdoorwitha phonecall;and
• 10.1Mtbyincreasingrenewableenergyusewithnetworked
demand-sidemanagement.
ClimateRisk’sDirectorofScienceandSystems,DrKarlMallon,said
theintroductionofcarbontradingwouldrequireAustralian
businessestore-thinktheirapproachtodoingbusiness.
“TheReport’sopportunitiesshouldbepartofeverybusiness
andgovernmentclimatechangestrategybecauseitcandeliver
bigemissioncutsquicklyandwithminimaleconomicdisruption,”
DrMallonsaid.
“ThisReportprovidesthefirstsignificant,practicalanalysis
inAustraliaoftheuseoftelecommunicationstoachieve
increasedenergyconservationandcleanenergyproduction.
Ouranalysisfoundthatbyharnessingsmarternetworksand
devicesitispossibletodeliverreducedemissionswhilealso
reducingexpenditureonenergyfortheenduser.
“TheresultsindicateTelstracanplaya bigpartinthe
solutiontoclimatechange.Thescaleofitsnetworks,services
andcustomer-baseprovidesa uniqueplatformtopartner
withbusinessesandhouseholdstoamakeasignificant
contributiontoreducingthenationalcarbonfootprint.”
A fullcopyoftheReportcanbefoundat
www.telstra.com.au/abouttelstra/csr/reports.cfm
21. 19
Internetsafetyandsecurity
Wireless communication ischangingtheway we work,liveand
relatetoeachotherinthe21stcentury.In 2007,eachAustralian
household had,onaverage,morethanthreemobilephones
–up from oneperhouseholdin1995;andin 2007,nineinten
families hadaninternetconnectionwith75percentbeing
broadband– upfrom sevenpercentin1995.Communications
toolslikethesearebringingfamilyandfriendscloserby
allowing them tostayconnectedwhenphysicallyseparated.
However,withaccesstohigherbandwidthinternetconnections
andnew technologies,thewaypeoplebehaveonlinehas
changed.Therateofgrowthintheuseofsocialnetworking
services anduser-generatedcontenthasincreasedmarkedly
inAustralia and internationally.Therehasbeenashiftfrom
the consumption ofcontenttointeractionwithcontent,and
information hasneverbeenmoreintegratedoraccessiblein
‘real time’.
Whilethesechanges haveincreasedourabilitytoconnect
with eachother,drivenadvancesinproductivityand enhanced
innovation,theyhaveacceleratedashiftin theriskstointernet
users.Theseonlineriskscanbecategorisedintothreekeyareas2:
1. content– theriskofexposuretointernetcontentthat
isillegalorconsideredtobeinappropriateforchildren.
2. communication – risksarisefrominterpersonal
communications ontheinternet,suchascontactwith
childrenbysexualpredatorsandcyberbullying.
3. e-security risks – associatedwitha varietyofinternet
activities including thereleaseofpersonalinformation
topublic forumsandconnectingahomecomputertothe
internetwithoutprotection,whichmayresultinviruses,
onlinefraud,spamandidentitytheft.Onanationalscale,
e-security risks mayincludecyberattackonAustralia’s
criticalinfrastructure.
In2007/08 Telstraestablishedan internalWorkingGroup
onInternetTrustSecurity.Wealsoworkwithindustry,
government,communityorganisationsandinternetusers
toaddresstherangeofevolvingonlinerisksandtodevelop
measuresthatpromoteonlinesafety.AtTelstrawetake our
responsibilityasatrustedinternetservicesproviderand
integratedtelecommunicationscompanyseriously.
Cybersafetyforkids
In2007/08 theTelstraFoundationmadeathreeyear
commitmenttoputtinga‘spotlight’oncybersafety.Anew
$3 millioncommunitygrantsprogramwas establishedto
helpdevelopprotectivemeasurestokeepAustralianchildren
safewhileusingtheinternetandmobilephones.Throughthe
spotlightoncybersafetyprogram,theTelstraFoundation
supportsprogramsthathelpchildrenandyoungpeopledevelop
theskillstheyneedtoenjoytheuseofinformationand
communicationtechnologiesinsafe,supportedenvironments,
andprogramsthateducateparentstobecomemore
competentinaddressingcybersafetyissues.
Nationale-SecurityAwarenessWeek
InJune2008,TelstrasupportedNationale-Security
AwarenessWeek,a FederalGovernmentinitiativethat
aimstohelpAustraliansunderstande-securityrisksand
educatecomputerusersaboutthesteps theycantaketo
protectthemselves,familiesandbusinessesonline.Telstra’s
CorporateSecurityInvestigationsledourinvolvement
togetherwithrepresentativesfromSensisandTradingPost.
As part of the week in June 2008,Telstra’s consumer marketing
team and BigPond held a series of free seminars at Telstra’s
T[life]™ store in Sydney.The seminars demonstrated how
every parent can help build a safe online environment for their
children.One of the world’s leading experts in e-learning and
an advocate for child cyber safety,Dr Martyn Wild,shared
some simple steps that parents can take to make the internet
a safe place for their family.A booklet for parents,Help keep
your kids safe online,was produced as part of this initiative.
The booklet,along with some simple tips on cyber safety,
can also be found by visiting the BigPond website at
http://my.bigpond.com/help/security
Cyber Safety Consultative WorkingGroup
Telstra’s Corporate Security Investigations Unit represents
the company on the Cyber Safety Consultative WorkingGroup.
A key initiative of the FederalGovernment’scyber safety plan,
the workinggroup hasrepresentation fromcommunity groups,
internet service providers,industry associations,businessand
government.It isexpected to provide advice to the Government
on prioritiesand measuresrequired by legislatorsand industry
to ensure world’sbest practice safeguardsfor children online.
Australasian Consumer Fraud Taskforce
The Australasian Consumer Fraud Taskforce,made up
of a number of state and federal government bodies from
Australia and New Zealand,launched aSCAM watch Fraud
Fortnight awarenesscampaign driven by the Australian
Competition and Consumer Commission.The campaign
wasdesigned to educate consumers on how they canbetter
protect themselvesfromscams.
As an industry partner to the Taskforce,wehelp promote
the campaign each year.This year,by using Telstra’s varied
communication channels,the Taskforce’smessageswere
delivered to over 2.7 million BigPond customers,550,000
TradingPost usersand 40,000 employees.
VirtualGlobalTaskforce
The Virtual Global Taskforce (VGT)iscomprised of global
law enforcement agencies working together to fight online
child abuse.Its objectives are to make the internet asafer
place,to identify,locate and help children at risk,and to
hold perpetratorsappropriately accountable.
1.Society matters
2
DevelopmentsinInternetFilteringTechnologiesandotherMeasuresforPromoting
OnlineSafety,p.12,AustralianCommunicationsand MediaAuthority,2008
22. 20
BigPond is anoriginal corporateindustrypartnerofthe
VGTsinceits inceptionthreeyearsagoandwas thefirst
Australianinternetserviceprovidertoacknowledgeitsvalue.
AsanindustrypartneroftheVGT,Telstrademonstratesits
commitment tocommunitysafetyandcrimereduction,and
helpstoreducethethreattochildrenonline.Telstraattended
the thirdInternationalVGTconferenceinCanadain February
2008,whichfocusedonbuildingawareness andunderstanding
of thechallenges facedwhenfightingaborderless,cross
jurisdictional crime.Theconferencerecognisedthatno single
agency,organisation orcompanyalonecan winthefight of
protecting ourmostvitalresource–ourchildren.
TechnologyandWellbeingRoundtable
TheTelstra Foundation,incollaborationwithInspire
Foundation,established aTechnologyandWellbeing
Roundtable,a forumthatbringstogetherasmallgroup
of industry leadersfromallsectorsofthecommunity,to
exploreopportunities toworkcollaborativelyand reduce
therisksassociatedwithtechnology.Establishedin2008,
the groupaims todevelopinnovativeinitiativesthatharness
the poweroftheinternetandrelatedtechnologytoimprove
wellbeing.SomeoftheroundtableparticipantsaretheNSW
Commission forChildrenandYoungPeople,theAlannahand
MadelineFoundation,NAPCAN,MicrosoftandMySpace.
CyberStorm II
Telstra continuedtoworkcloselywithgovernmentand
industry toensurethecountryis readyfor andresilientto
possible attacksonits networkand constantlyinvestsin
newtechnologytoprotectitscustomers.Today’ssecurity
challenges reinforcethebenefitofTelstra’sparticipation
inaninternationalsimulatedcyberexercisecalledCyber
Storm II,whichtookplaceinMarch2008.
Cyber StormIIwas partoftheUnitedStates’Departmentof
HomelandSecurity’songoingefforttoreducecyberattacks
andenhancegovernmentand privatesectorabilitiesto
communicateandcooperateinresponsetoacyberincident.
Australia,alongwithCanada,theUnitedStates,
NewZealandandtheUnitedKingdom,participatedin
theexercise.Over50 Australianorganisations,including
criticalinfrastructuresectors,tookpartintheexercise
designedtotesthowwellcriticalcross-sectorandinter-
governmentalcybersecurityprocessesoperateandhow
stakeholdersrespond.As akeymediacommunications
company,Telstrawasintegraltotheexercise.
Telstra’sinvolvementinthiscollaborativeindustryand
governmentexerciseprovidedtheopportunitytosimulate
responsestoalargescalecyberattack,applykeylearnings
tocurrentpracticesanddevelopimportantnetworkswith
lawenforcement,governmentsandpeerorganisations.
CyberStormII reinforcedtheneedforTelstra’senterprise
andgovernmentcustomerstoproactivelyprotectthemselves
againstcybercrime.Telstraofferedinformationandbriefings
onasophisticatednewsecuritysystem,DistributedDenialof
ServiceProtection.Thisprotectionserviceinterceptsanattack
intheonlinenetworkand redirectstheoffendingtrafficto
preventthecustomer’sinternetgatewayfromshuttingdown.
Thenetwork-based,managedsecuritysolutionisaneasy and
scalablewaytoprotectcustomernetworksfromDistributed
DenialofServiceandotheronlinesecuritybreaches.
Electromagneticenergy
Telstraacknowledgesthereissomecommunityconcern
thatexposuretolowlevelsofelectromagneticenergy(EME)
fromourtelecommunicationsbasestationsandmobile
telephonehandsetscouldleadtoadversehealtheffects.
TelecommunicationsfacilitiesemitradiofrequencyEME
as“radiowaves”orradiosignals.Otherradiowavesignals
transmittedbycommunicationsfacilitiesincludeTVsignals,
AM andFMradiosignals,taxiservicesignals,pagingnetwork
signals,emergencyservicecommunications,andpolice
two‑wayradio.
Telstra relies on the expert advice of national and international
health authorities suchasthe Australian Radiation Protection
and Nuclear Safety Agency – an agency of the Commonwealth
Department of Health and Ageing,and the World Health
Organisation (WHO) for overall assessments of health and
safety impacts.
The WHO reports that from all the evidence accumulated
so far,“no adverse short or longtermhealth effectshave
been shown tooccur from the radio frequency signals
produced by base stations.”
Onmobile phones,the WHO reports that“the overall evidence
available to date does not suggest that the use of mobile
phoneshasany detrimentaleffect on human health.”
More information isavailable at
www.who.int/peh-emf/about/WhatisEMF/en/index3.html
During 2007/08,Telstra completed 1,131 mobile infrastructure
projects which included 129 new development applications
and 425 Australian Communication Industry Forum
consultation proposals.The Australian Communications and
Media Authority (ACMA) confirmed that they received five
complaintsregardingTelstraproposalsthisfinancialyear.
Each year,Telstrapublishesinformation on the Radio
Frequency NationalSite Archive aspart of our transparent
approach to EMEand telecommunication.Thisyear
thisincluded:
• Environmental EME Reports:7,057 updates to
4,130 distinct sites;
• EME Compliance Certificates:1,426 updates to
1,260 distinct sites;and
• Radio CommunicationsSite Management Books:
1,719 updatesto 1,451 distinct sites.
1.Society matters
23. In2007/08,wepresentedatsixleadinginternationalEME
conferencesandworkshops,includingtheBioelectromagnetics
Society Annual MeetinginSanDiego,and providedsponsorship
fortheAustralianCentreforRadiofrequencyBioeffectsResearch
ScienceWeek2007.TheaimoftheScienceWeekis toimprove
the public’s understandingofradiocommunications
technology.
EMEresearch
Telstra employsthreefull-timeresearch professionals
intheChiefTechnologyOfficetooversee andsupportour
engagementinexternalEMEresearch.Thisresearchis
conductedprimarily incollaborationwiththeAustralian
CentreforRadiofrequencyBioeffectsResearch.
In 2007/08,researchprojectsundertakenwiththeCentre
includedhuman,animalandisolatedcellculturestudies
onpotentialhealtheffects;dosimetrystudiesfor more
robust exposurestandardsdevelopment;andextensive
reviewing ofthescientificliteraturetoprovidethemost
up-to-dateknowledge oftheglobalresearch effortand
the latestconclusions onpotentialhealthimpactsfrom
exposuretoEME.
Also in2007/08,incollaborationwithSwinburneUniversityof
Technology,Telstraopenedanew$600,000research facility
atSwinburne’sHawthorncampusinMelbourne,toundertake
specialised radio frequencydosimetryresearch and tosupport
the researcheffortsoftheothercollaboratorsoftheAustralian
Centre forRadiofrequency BioeffectsResearch.Telstra
contributed$300,000andlabequipmenttothenewfacility.
SuperClubsPLUS Australia
Casestudy
Aprotectedandsafeonlinelearningcommunityfor young
AustraliansisnowarealitythankstotheeffortsofIntuitive
MediaAustralia,La TrobeUniversityandthe
Telstra Foundation.
Theactiveeducationprogram,SuperClubsPLUSAustralia,
equipschildrenwiththeskills,confidenceandaptitude to
effectivelyandsafelyengageontheinternet.
Providinganonlinevoiceforsixto12yearolds,
SuperClubsPLUSAustraliaisalocalisedversion
ofaninitiativeofIntuitiveMediaUK.Itincludes
Australianmediatorsprotectingandencouraging
childrenin‘realtime’,andlocalcontent,partnersand
curriculummappingacrossalleducationjurisdictions.
SuperClubsPLUSallowsyoungpeopletosafelyexplore
theiridentity,andreachouttosignificantadults,suchas
children’sauthors,guestpoliticians,andjournalists,aswell
aseachother,through‘SuperHot-Seats’.‘SuperClubbers’
cantalktolocalandglobalaudiences,butareprotected by
asophisticatedmixofsoftwaretools,intelligentsystems
andreal-timemediators.Itisasaferalternativetothe online
communitiesfoundinMySpace,YouTubeandBebo.
UsingSuperClubsPLUShelpsyoungpeopledevelopan
advancedunderstandingofonlinetoolsandtechnologies,
andanopportunitytousetheminpurposefulactivities.
Inaddition,SuperClubsPLUSAustraliaprovidesanonline
spaceforchildrenandteacherstolearninadifferent
environment.Informationandcommunicationtechnologies
learningsfromeachofthestates’educationcurricularfor this
agegroupwillbemappedtoprogramsinSuperClubsPLUS.
Withover6,000kidssignedupinjustthefirsttwomonths
ofSuperClubsPLUSgoinglive,theaimistohave40,000
childrenregisteredinthefirsttwoyearsoftheprogram.
SpringGully Primary Schoolteacher,NarissaLeung,
believes that SuperClubsPLUS Australia teaches students
more than just computer skills.
“It provides students with amoral compass for safe internet
use and an authenticpurpose for both readingand writing,”
MsLeungsaid.
The Telstra Foundation,through the Community
Development Fund’s Cyber Safety program,issupporting
SuperClubsPLUS Australia with agrant of $1 million over
two years.
21
24. 22
Communityengagement
KeytoTelstra’s siteselectionprocessistheneedtostrikea
balancebetweenprovidingreliableservicesandminimising
impactonthecommunityandthelocalenvironment.Telstra
endeavourstolocatefacilitiesinindustrialand commercial
areaswhereverpossibleinordertominimisedisturbancesto
localcommunities.
Adedicatedteam atTelstraactivelyreviewsnewsite
proposals anddevelopssuitablecommunityconsultation
plans.The levelofconsultationvariesdependingonthetype
of facilityproposed(newsiteorupgradeofanexistingsite),
local governmentpolicy and advice,andimportantlythe
localarea andcommunity.
Telstra invites nearbycommunitiesandlocalgovernment
toactivelyparticipateintheconsultationprocess,and
provides arange ofavenuesforengagementincluding
writtennotification toresidents,advertisementsin local
papers,notices attheproposedsite,local“drop-in”sessions
ataneighbourhoodhouse,specialcouncilbriefings,
telephonehotlines,housetohousevisitsandone-on-one
informationsessions.
Telstra providescomprehensiveinformationabout
EMEandhealth,includingresearchandfactsheets,
atwww.telstra.com.au/ememanagement
Socio-economic contribution
AsthetelecommunicationsnervecentreofAustralia,
Telstra providesthenationwithafoundationforeconomic
growth,productivityimprovement,sustainableprosperity
andglobalcompetitiveadvantage.Asabusinessenterprise,
wehave aresponsibility toourshareholdersandtothe
nation to continually improve thefinancialperformance
of ourcompanyanditsbusinesses.Bydoingthisina
responsible way,wefosterprosperityintheindustries
andcommunitiesinwhichweparticipate.
Economicimpact
Indesigning,developingandimplementingcommunications
solutionsforourcustomers,Telstrahasa significantimpact
ontheeconomythroughemployment,investmentand our
supplychain.Duringthe2007/08 financialyear,Telstra’s
businessactivities:
• supported46,649jobs(totalworkforce);
• paidout$4.2billioninsalariesandwages;
• paidout$3.4billionindividendstoshareholders;
• paid$1.7billioninCommonwealth,stateandlocaltaxes;
• purchasedmorethan$11 billioningoodsandservices
fromaround8,000suppliers;and
• invested$4.9 billiontocontinuethebuildoutofthe
NextG™wirelessbroadbandnetwork;thecontinued
deploymentoftheTelstraNextIP™network;creation
ofnewandadvancedbusinesssupportandoperating
supportsystems;andotherinvestmentstotransformthe
deliveryoftelecommunicationsservicesinAustralia.
Financialsummary
Yearended30June2008*
2007/08 2003
$M
2004
$M
2005
$M
2007
%change
Salesrevenue 24,657 23,673 984 4.2
EBIT 6,226 5,779 447 7.7
Profitaftertaxand
minorityinterests
3,692 3,253 439 13.5
Ordinarydividends
(centspershare)
28 28 - -
*Includes Sensis
Industry awards
In one of the biggest end-to-end transformationsever
undertaken by aglobal telecommunicationscarrier,Telstra is
nowpast the three year mark in itsfive year transformation.
We are transformingfroma20th century phone company into
a world classmedia-communications company,implementing
next generation networks,transforming our IT systems and
introducing market-based management to improve our
customers’experience.The transformation,which issupported
by globalstrategicpartnerssuch asAccenture,IBM,Ericsson,
and Alcatel-Lucent,isproducingworld-leadingresults.
In2007/08,Telstra’s achievements have been recognised
by anumber of key industry awards,including:
• 2008 TelecomAsiaAwards–‘Best Asian TelecomCarrier’
and‘Best Mobile Carrier’;
• 2007 Australian Telecom Awards –‘Telecommunications
Company of the Year’,‘CEO of the Year’,‘Best Internet
Service Provider’,and‘Mobile Carrier of the Year’;
• Global Telecoms Business Magazine’s 2007‘Innovation
Award’for IT Transformation;
• Australian Communications Alliance Awards –‘Innovation
Mobility Award’for the TelstraNext G™network;
• National Mobile Media Awards –‘Best Mobile
Entertainment’;and‘Best of Show’for Wotnext;
• International Engineering Consortium,Broadband
World Forum – InfoVision Awardfor BigPond Wireless
Broadband;and
• Engineers Australia Excellence Award,Sydney Chapter
of EngineersAustralia– Award for ControlSystems,
Network Infrastructure and Telecommunications–
TelstraNext G™network.
The complete list of Telstra honours can befound at
www.telstra.com.au/abouttelstra/corp/awards.cfm
1.Society matters
25. “In the past,the Mobile Unit hasbeen unable to even
connect to atelephone line.
“This,coupled with the many and varied locationsthe
Mobile Unit visits,and the challenge of the size and
complexity of the x-rayimages –about 10 megabytes
per single x-ray – hasrequired creative solutions.”
BreastScreen Tasmaniaisone of the increasingnumber
of organisations using the Next G™network toincrease
efficienciesand drive improved productivity.
Productivityandinnovation
Telstra’s vision is foraNationalBroadbandNetworkfor all
Australians,toenableaturbo-chargingofhealth,education,
environmentalconservationanddevelopment,commerce,
innovationandsocialinclusion.Wearealreadydelivering
Australia’s largest and fastestnationalmobile
broadband network.
Ournetworksexplained
The NextG™ networkisAustralia’slargestandfastest
national mobile broadband network.Telstra’sNext G™
networkoffers thebestcombinedbreadthanddepthof
third generation mobile coverageinAustralia,coveringmore
thantwomillionsquarekilometres–morethanthreetimes
the sizeofFrance.TheNextG™(850MHz)networkprovides
3Gservices and wirelessbroadbandaccess to99percentof
the Australian population,spanningcityto countryincluding
manyremotecoastal andruralcommunities,andistheworld’s
firstnationalnetworktoofferupto200kilometrecellrange.
Someadvantages oftheNextG™networkinclude:
• moremobilephoneservices–inadditiontothestandard
voicecalls andtextmessaging,theNextG™networkallows
itsuserstomakeand receivevideocalls,and enjoy
broadbandaccess totheinternet;
• laptopandPDA access –theNextG™networkcanalso
beaccessedusing laptopsandPDAsviaPCcards;
• fasterdataspeeds–theNextG™networkis uptofive
times fasterthanother3GSMnetworks,withtypicaluser
speeds averaging 550Kbpsto3Mbps;and
• international roaming–theNextG™networkhas oneof
theworld’sbest internationalroamingfootprints,allowing
customers tomakevoicecallsinmorethan172countries
andto access3G servicessuchasvideocallingand high
speeddatain41countries.
TelstraCountryWideExecutiveDirectorforVic/Tas,GrantWiltshire,
TasmanianMinisterforHealth,LaraGiddingsandBreastScreen
Tasmania’sJennyHuntleydemonstratethedigitalmammography
imagerybeingsenttoHobartinreal-timefordiagnosis.
Breast Screen Tasmania
Virtual Care
Casestudy
LaunchedinApril2008,a newtelehealthinitiativepowered by
Telstra’sNextG™networkisrevolutionisingthewayscreening
mammogramsareprocessedforwomenlivinginrural and
regionalTasmania.Significantadvancementsinhealthcare
oftencomefromsimplesolutions,andthisonecouldnot be
morestraightforward.
“Thebeautyofthisapplicationisitssimplicity,”said
TelstraCountryWide®ExecutiveDirectorforTasmania
andVictoria,GrantWiltshire.
“Acombinationofwirelessbroadbandanddigital
mammographyequipmentmeansthatimages
previouslycourieredinhardformcanbeemailed
totheradiologyreadingfacilityinHobart.”
LaraGiddings,MinisterforHealthandHumanServices,
saidthattheinitiativehadreducedthetimetakenfor
individualmammogramfilestobetransferredfromthe
mobilescreeningunittotheHobartreadingfacilityfrom
asmuchasfivedays,tojustfourminutes.
“Untilnow,lackofmobilebroadbandcommunications
hasmeanttime-consumingmanualprocessesfordelivering
clientfilesandmammogramstoandfromtheMobile Unit,”
Larasaid.
“Filesandappointmentscheduleshavebeenpacked
insuitcasesanddeliveredbycouriertotheMobileUnit
whereverithasbeenlocatedaroundTasmania–aprocess
takinguptofivedaysdependingonthelocation.
“ReturningthefilesandscreeningmammogramstoHobart
forreadingandarchivinghasbeensimilarlyinefficient.
23
26. 24
Inaddition,Telstra hasdeliveredtheTelstraNextIP™network
which,coupledwith theNextG™network,isoneofthelargest
fullyintegratednation-wideIPnetworksintheworld.TheTelstra
Next IP™networkis secure,morescaleable,morereliableand
simplertoaccess thananyothernetworkinAustralia.
OurADSLbroadband networkcovers 92percentofthe
population and ourADSL2+servicesareenabledin more
than 1,400 exchangesallowingcustomerstoaccess speeds
up to 20Mbps.
Changing thewayweliveandwork
Thesenetworks arealreadyhavinga profoundsocialand
economicimpact– changingthewaypeoplelivetheirlives,
changing businesses,andincreasingAustralia’sabilityto
competeglobally.Theyunderpinsignificantchanges from
information thatis compartmentalised,fragmentedby
providerandhardtoaccess,toinformationthatisintegrated,
user-generatedandaccessibleinreal-time.
Onapersonallevel,peopleareusingTelstra’sNextG™network
tomakelive video calls,especiallyforspecialoccasionssuchas
Christmas,birthdays,weddingsandchristenings,strengthening
kinship tiesandallowing peoplewhocan’ttraveltostayin
touchwiththoseclosetothem.
Onabroaderlevel,our networksare usedtoimprove
emergencyservices,addresscriticalresourceshortagesin
health and education,and toimproveefficiency and
productivityinindustry.
Healthcare
Withanageingpopulationandshortfallsofdoctorsand
nursesin ruralandregionalareas,Australia’shealthsystem
isunderpressure.Telecommunicationsnetworkscanunderpin
aseriesofpositivechangesinthepatient,medicalprofessional
andhealthadministrationexperience.
Usingournetworks,itisnowpossibleforanambulance
toarrivemorequicklybyusingourlocationtechnology to
pinpointthesceneand thenearestambulance;apatient’s
recordstobemadeavailableinstantaneouslybythespeed,
reliabilityandrobustnessofourTelstraNextIP™network;
andthebestprofessionalstobealertedimmediatelyfor
diagnosisandrecommendationbyusingourwireless
broadbandNext G™networktorecordandtransmitthe
patient’sconditionviavideo.
CommunitynursesareusingNextG™toremotelyaccess
clientrecordsandupdatefiles,eliminatingtheneedtogo
backtobase.Theyalsotakeandsendpicturesandvideos
ofwoundstoreceivedressingadviceoverthephone,saving
timeandresources,anddeliveringmoreimmediateand
appropriatecare.
Healthprofessionals,suchasdentists,speechtherapists,
obstetricians,cardiologists,pathologists,paediatriciansand
physiciansareusingtheNextG™ networktoviewelectronic
patientrecords,makeprescriptions,accesspharmaceutical
dataandconductmobilevideoconsultations.
Thissavestraveltime,reducesthe delay for diagnosisand,
most importantly,givespatients timely advice about
improving their health and wellbeing inlocations where
specialist attention previously may not have been available.
Virtualreal-time criticalcare bridgesdistance and gives
access to specialists assisting inthe stabilisation of the
patient,reducing the need to transfer patients from
regionalto big-city hospitals.
Business
A December 2007 study of 26businesses in15industries
usingTelstra’s Next G™wireless broadband network found
on average a9.3 per cent increase inproductivity after using
Next G™for an average of seven and ahalf months.
Productivity gains among users interviewed varied from
1.1 per cent to 27.3 per cent.
31 per cent of those surveyed were in ruralor remote
areas.It’s in these areas where the highest productivity
gainswere seen.
The productivity driversincluded reduced traveland expenses;
better useof time while offsite or travelling;accessto more
information remotely;and reduced staff time supporting
information requestsfromoffsite workers.
Businesses across all sectors areusing our networks to save
on traveltime and fuelexpensesto improve productivity.
For example,cattle farmers are using Next G™to remotely
monitor water levels,gates and fences,and remotely control
water pumps,not only saving time and fuel,butreducing
maintenance and improvinglivestock longevity.
The study wasprepared for Telstraby Enotech Pty Ltd.
1.Society matters
Our networksarealreadyhaving
a profoundsocialandeconomicimpact
27. “Ican now use alaptop to doa job on the top of Uluru or in
Wadeye,and it’snot only generaladministrative work that
we can nowdo”,Charlessaid.
“We can also access all our records sothat wecan check the
details weneed tosay yes toa loan or abusiness deal right
there and then.
“Nowthat staff membersdon’t have to travelto where they
previously needed to for internet access,and weare able to
accessour network inmany places across Australia,I believe
that moving to the Next G™network has improved our
efficiency by up to 30 per cent.”
Education
Accesstohigh-speedbroadbandissettotransformtheway
welearn in a new eraofanywhere,anytimelearningondigital
devices and in virtual classrooms.In theeraofhigh-speed
broadband,learning willbeaccessibleacrossanydigitaldevice,
whichmeans learning contentwillbe availableon PDAsor
smartphoneswhenit’smostneededormostconvenient.
With fast networkspeeds,studentshavefaster and easier
access to contentin theirpreferred formats–whetherthat
isvideo,simulatororgaming.Peoplewillbeabletoupload,
co-createand commenton learningcontentaseasilyand
quickly asthey canaccess it,and sharedlearningwillalso
beenhanced.
EducatorsarecurrentlyusingNext G™TelstraTurboCards
in laptopsto stream live videoof environmentalprojectsto
schools around thecountry,giving schoolstudentsa richer
learning program.Importantly,studentscanbe connected
with livelearning nomattertheirlocation.
CharlesRoberts,
IndigenousBusinessAustralia.
Indigenous business organisation
more efficient
Casestudy
Withmorethan200staffworkinginremotelocations
aroundAustralia,IndigenousBusinessAustralia(IBA)
reliesonTelstra’sNextG™networktokeepincontact.
IBA isaFederalGovernmentorganisationbased
inCanberrawhichnegotiateshomeandbusiness
financingwithIndigenouscommunities.
HavingswitchedtotheTelstraNextG™ network,IBAstaff
cannowmakemobilephonecallsfromplacesasremote as
Wadeye,westofDarwin,andlogontotheircentraldatabase.
AccordingtoIBA’s InformationTechnologyandTelecoms
Manager,CharlesRoberts,thenewarrangementshave made
theorganisationbetween25and30percentmoreefficient.
IBA representativesconductmuchoftheirworkin
remoteIndigenouscommunitieswheretheymeetwith
individualsandorganisationstosetupfundingforhome
orbusinessloans.
WorkingmainlyinQueensland,theNorthernTerritory and
WesternAustralia,staffmemberstraditionallyhadto cope
withslowandunreliablephoneandinternetaccessin bigger
towns,andnointernetaccessatallinremoteareas.
PriortoswitchingtotheNextG™network,manystaffmembers
hadtorelyonsatellitephonestosetupappointmentsorcheck
inwithcolleaguesatotherlocations.
ComputeraccesstoIBA’s databasewaslimited,andstaff
hadtotravelhundredsofkilometrestoandfromareas to
getaccess.
TheIBAnowhas115NextG™mobilehandsetsand71NextG™
TurboCardsprovidingstaffwithaccesstooffice serversand
systems,email,andfastbroadbandwhileoutoftheoffice.
25
28. 26
Influencing corporate responsibility
outcomes
Acompany as large asTelstrahastheopportunitytoinfluence
the corporateresponsibilitybehavioursand outcomesofthose
stakeholderswithwhomweengage.
Suppliers
In2007/08,Telstra purchasedapproximately$11billionin
goodsandservices fromaround8,000suppliers.Thenumber
of suppliers involvedandthesizeofspendputsTelstrain a
strong position toinfluencetheenvironmentalandsocial
standards ofoursuppliers.Werecognisethatoursuppliers
havethepotentialtomakesignificant,positivecontributions
tothecommunities inwhichtheyoperateand todirectly
impactTelstra’s owncorporateresponsibilityperformance.
Our supplychain
Telstra hasmorethan800major(over$75kspend)active
contracts inplacewithadiverserangeofsuppliersfora
rangeofproductsandservices.Themaincategoriesofspend
include:networkequipment,includingexchanges,pits,
pipes andconstructionservices;customerequipment,such
asmobile handsetsandtelephones;strategicmarketing
including advertising,media,sponsorship,brand and
marketing services;officeproducts;motorvehiclesand
mechanical aids;IThardware andsoftware;directory
paper;andlabour,includingagency,ITandconsultancy.
Supplychaintransformation
AspartofTelstra’s transformation,oursupplychainisbeing
reformed.We’removingfromacostlyscenarioof toomany
suppliers,systemsandstandardstoasinglewaytoprocure,
asinglewaytoconnectwithsuppliers,andasinglecompany-
wide view ofourvendoractivity.Thebenefitsinclude:cost
effectiveness;greatervisibilityoftheend-to-endsupply
chain;process improvementsthroughtheautomation,
standardisationandtheintegrationofourprocessesresulting
ingreaterefficiencyandsimplification.Greatervendorvisibility
alsomeansTelstraisabletobettermonitorandenforce
networkcomplianceand tocontinuetoensurea highstandard
ofconductfromoursuppliers.
Telstrahassigneda seven-yearcontractwithIBM toprovide a
numberofsupplychainservicesincludingcontractmanagement
andreportingsystems,andtooperateanintegratedsupply
chainforinternalspendon productsandservices.IBM is
committedtoupholdinghighstandardsofethical,social
andenvironmentalconductinitssupplychainandhas
implementeda globalSupplyChain SocialResponsibility
programworldwideacrosstheirnetworkofsuppliers.
IBMwillcontinuetoworkwithTelstratoidentifypossible
processimprovementsinthesupplychain.
Supplierevaluationprocess
Telstra’sBusinessPrinciplesprovidea frameworktoensurethat
weoperateethicallyandwithintegrityinpurchasinggoods
andservicesandconductingbusinesswithourvendors.Social
andenvironmentalconsiderationsinoursupplierselection and
evaluationprocessesareguidedbyourPurchasingEthics
GuidelinesandEnvironmentalPurchasingGuidelines.
PurchasingEthicsGuidelinesaimtoensurethatinundertaking
ourpurchasingactivitieswe assess therelevantimpactswe
makeonsocietyandthatwetakeintoaccountourhealth and
safetyresponsibilities,andtheeconomic,environmentaland
communityimpacts.
TheEnvironmentalPurchasingGuidelinesaimtoensure
considerationofenvironmentalissuesinthepurchasing
ofallproductsandservicesbyTelstra.
Thefundamentalelementsofthesepolicies,alongwithour
Health,Safety Environment(HSE)framework,havebeen
incorporatedintothecompany’s StrategicSourcingand
VendorManagementprocesses.
Strategicsourcing
Our supplier selection processincludes arisk assessment
designed to identify environmentaland occupationalhealth
and safety risks in particular and broader social risks more
generally.Dependingon the risk evaluation we may require
that our suppliershave:
• formalmanagement systemsand plansthat manage any
HSEaspects and impacts associated with their business
and any productsor servicessupplied;
• ahistory of HSEcompliance and good performance;
• evidence of how they manage the HSEperformance
of their subcontractors;and
• socially responsible contractual obligations specific
to the productsor servicesthey are supplying.
As a result of our crossbusiness risk assessment-based sourcing
process,high risk products,servicesand vendorsare identified
(eg,clothing manufacturers,labour services) and may be
subject to greater scrutiny including visiting manufacturing
premisesand seekingevidence of company policies.
For example,before procuring work services from anindustry
partner,weinspect the vendor’s premises and perform a
rigorous risk assessment against key Telstra policies and
employment conditions including:work environment;leave
and breaks;HSE;equal employment opportunity;bullying
and whistle blowing;privacy;unions;employee assistance
programs;reward and recognition,and remuneration.
Vendor management
Vendor managers haveongoing relationships with key
suppliers.They monitor and addressdelivery,quality,
and HSEissues.The contract witha vendor requires
compliance with Telstra’s HSEstandards,and apart
from the information captured during the sourcing
process,contracts with specific high risk suppliers contain
conditionscoveringongoingreportingobligations.
1.Society matters
29. 27
Propertyvendorsarealsocontractedtoidentifyenvironmental
improvementopportunitiesaswellastosupportand collect
datatoassistuswithmeetingtheobjectivesoftheGreenhouse
ChallengeandNationalPackagingCovenant.
Awards
Telstrahelpstobuild socialinclusionand encourages
environmental stewardshipbysupportingand recognising
thoseindividuals and organisationsthataremaking
a difference.
WehavesponsoredtheNationalAboriginal TorresStrait
IslanderArtAwardsince 1992,recognisingtheachievements
of Indigenous artists.TheAward isanimportantshowcasefor
both established and emergingartistsand hascometobe
regardedas thepremiernationaleventintheAustralian
Indigenousartcalendar.
The 2007winnerwas DennisNona,whoseartwork,Ubirikubiri,
wonthecoveted$40,000prize.Widelyacknowledgedasone
of themost importantTorresStraitIslanderartistsofhis
generation,Nona’s workwaschosenfromover 300entries
submittedintheaward.
Telstra has beenamajorsponsoroftheBanksiaEnvironmental
Awardssince1993andin2007/08wecelebrated14yearsof
partnership.TheAwardsacknowledgeexcellence,dedication
andleadershipin areasthatcontributetotheenvironmentand
asustainable future.Throughtheawards programtheBanksia
Environmental Foundationaimstoraisetheprofileofthe
currentenvironmentalissues facingAustraliaand recognise
thosewhose initiatives areanencouragementand an example
forotherstofollow.In2007,Telstrasponsoredtheinaugural
environmentalPeople’sChoiceAward,whichwaswonby
TheFalls Festival– TheGreenestFestivalinAustralia.
TheTelstraBusinessWomen’sAwardshavebecomean
integralpartoftheAustralianbusinesscalendar.Theawards
area showcaseofsuccessfulwomenandprovidea powerful
platformtohelpredresstheongoingunder-representationof
womenin managementranks.Telstrahas proudlysponsored
theseawardssince1995,celebratingtheachievementsof a
diversegroupoftopAustralianbusinesswomenandpromoting
thevaluablecontributionwomenmaketothebusinesssector
andthewidercommunity.
The2007TelstraAustralianBusinessWomanoftheYearwas
LeannePreston.Herinnovativecompany,WildChild,isnow
aninternationallysuccessfulbusiness.
In2008TelstrasponsoredtheTelstraEnvironmentAwards,
throughwhichNetworkTenrecognisesandrewardsthe
individualsandcommunitiesthatareworkingat alocallevel
toprotecttheenvironment,reducegreenhouseemissionsand
ensureasustainablefuture.Theawardsareopentoschools,
individuals,communitygroupsandsmallbusinessesacross
Australia.Therearemonthlyprizesof$2,000ineachstate and
an annualprizeof$5,000 forthemostsignificantcommunity
environmentprojectineachstate.
Planned actions for 2008/09
• Improvetherelevance,transparencyandaccessibility
of Telstra’scorporateresponsibilityinformationon
Telstra’s website.
• ConductareviewofTelstra’shumanrightsposition
and practicestoassessperformanceagainst
international standards.
• Introduce feature sectionson nowwearetalkingto provide
aplatformfor publicdiscussion and debate about the
environment and the NationalBroadband Network.
• Reduce paper consumption by continuingto transform
our supply chain operations to effective,electronic
business,including online drafting and execution of
contract documentation.
1.Society matters
HollyKramer,GMDTelstraProductManagementandTelstraBusinessWomen’s
Awards ambassador,MargotSpalding,2006TelstraAustralianBusinessWoman
oftheYear,LeannePreston,winner2007TelstraAustralianBusinessWomanof
theYearAwardwithSolTrujillo,TelstraCEO.
30. 2Communities
matter
Telstra is actively involved in the communities
in which we operate.
Geoff Booth,Group Managing Director,
Telstra Country Wide
AsAustralia’sleadingtelecommunicationsproviderandone of
itslargestcompanies,weknowthepositiveimpactourbusiness
canhaveoncommunitylifeandwellbeing.Withcustomers,
employeesandoperationsrightacrossAustralia,Telstratakes
anactiveinterestintheissuesfacingallAustralians,fromthe
capitalcitiestotheremotestpartsofourcountry.
AstheheadofTelstraCountryWide®,andaDirectorofthe
TelstraFoundation,Ihaveakeenanddirectinterestinour
communityactivities.Telstracontinuallystrivestoimprovethe
deliveryoftelecommunicationstohelpbringAustralianscloser
togetherbybreakingdownthetyrannyofdistancecreated by
oursmallpopulationandlargelandmass.Inaddition,weare
alwayslookingforwaystomakeapositivecontributionto
Australia’ssocialandcommunitywellbeing,whetherit’s
throughourstrategicphilanthropy,communitybusiness
partnerships,localsponsorships,disasterrelieforcommunity
engagementinproductandservicedevelopment.
Allbusinesses,especiallylargeenterprisessuchasTelstra,
haveanimportantroletoplayinstrengtheningcivilsociety
andsupportingcivicleadership.We dothisbycontributing
ourresources–people,money,technology,products,services
andinformation–tosupportthecommunitiesin whichwe
workandlive,theircivicleaders,andsocietyasawhole.
Wehavethegreatestimpactbydoingthisin areaswhere
Telstrahastheexpertiseandresourcestomakeadifference.
WhenAustraliaishitbydevastatingnaturaldisasters,Telstra’s
communicationstechniciansareamongthefirstonthescene
toassistemergencyandessentialserviceorganisationswith
theircontingencycommunicationneedsandtorestore
telecommunicationsservicestoourcustomers.Ourphilanthropic
and community business partnership endeavours use
information and communication technologiesto enhance
socialinclusion and improve the health and education
outcomes for individuals,families and communities across
Australia.We share the knowledge and expertise of our
employees tohelp build the skills and capacity of local
enterprisesand communities.
We are also committed to addressing the needs of those
most disadvantaged in society.The programsof the Telstra
Foundation’sCommunity Development Fund aimto assist
children and young people who are socially or geographically
isolated,and include a strong focuson improving the health
and education outcomesof Australia’sIndigenouschildren.
In 2008,Telstra participated inthe London Benchmarking
Group’s process for the second year.London Benchmarking
Group Australia/New Zealand is abusiness membership
organisation that providesaframework for membersto
measureandbenchmarktheircorporatecommunitycontribution.
As an indication of the level of our commitment and the
breadth of our activities,Telstra’s 2007/08 contribution was
valued at $29.2 million.
Telstra promotes its community support programs to its
employees as ithelps demonstrate that wetake our social
responsibility seriously,and helps engender pride and loyalty
in the organisation.To be involved inand understand the
communitiesin which we operate isgood for civiclife and
the future prosperity of Australia,which isultimately good
for Telstra.