1. Assign 7
What is a target audience?
Due Friday

2. Remember……
• Use visuals
• Graphs
• Charts
• Brief text!
• Demographics!

3. You can define a target audience by…..

4. Why is it important for a film to have a
target audience?

5. Next…..
• Choose 3 fav subgenres from…… (ones you
might want to do for coursework)
• 1
• 2
• 3

7. Target audience for ________
(subgenre 1)

8. Target audience for ________
(subgenre 2)

9. Target audience for ________
(subgenre 3)

10. Next….
• Choose your fav subgenre out of the 3
• Then prepare to do more audience research
• 1) yes/no/why
• 2) expectations

11. Yes/no/why
Audience research on _______(subgenre)
• Interview 20 people (5 each)
• MUST BE A RANGE OF
AGE/GENDER/LIFESTYLE
YES NO
Would you
watch this
genre?
i.e. 16 4
Why or why
not?
•Scary!
•Like the mystery
•Realistic
•too gory
•Too predictable
•Not my thing

12. Yes/no/why audience summary
• From completing this research, we conclude
that….
People who do enjoy the
__________ subgenre are:
People who do NOT enjoy
the __________ subgenre are:

13. Audience expectations on _______
• Complete on facebook (2 members in group)
• In status:
“What do you expect in _________(subgenre) films?”
• Get a few screen grabs and put on powerpoint

14. Facebook summary
• _____ people commented in total
• Most people said:
• Some people said:

15. What we learned from audience
feedback:
•
•
•
•
•
•
(make sure you reflect on subgenre choice)