1. "What significance does the
continuing development of digital
media technology have for media
institutions and audiences?
Stewart, Esther, Gemma, Consuela

2. Digital media technology.
• IPods, YouTube, Viddy, and iTunes have all
helped revolutionised the way media has been
distributed. Sony own we7 where they also
distribute their media products. They also use
their own films to distribute there products.

3. Media tech for media institutions.
• Its made it easy for Sony to get theirmedia
products to the internet because everyone
nowadays has access to the internet
anywhere and anytime.

4. Media tech for audiences.
• Media technology has made it easy and
available for audiences to access media
products as almost everywhere you go you are
exposed advertisements through TV radio and
banners.

5. • IIFTM have used social networking sights and
blogs to get their media products known. New
York city cops used a blog in which they got 4000
likes. IIFTM cant advertise themselves the same
as Sony this is because they have less funds to
advertise.
• With new digital media tech, IIFTM were able to
were able to record an album in their bedroom.