Our project for the international CSR Competition "Citizen Act"

1. Supporting our family
Les Clementines
Theme – supporting SG’s young
employees who want to establish a
family and then offering all the
conditions to reach a balance between career
and family life
Link with the banking industry – in such a competitive and
demanding industry, an organisation should provide all the conditions
for a sustainable employee development

2. Framework
Objectives --------------------------------------------------------
– The growth of employees’ trust in SG as a
reliable partner concerning their future
family plans
– Improved feeling of safety as SG’s
employees
– Higher number of career plans on medium
and long term
– Awareness and feeling of responsibility
towards the issue of family and children
Mission --------------------------------------------------------
– Creating the image of SG as a supporting
institution towards employees’ plans
related to family
Target
audience --------------------------------------------------------
– Primary target: SG’s employees aged 20-35
years old,
– Collateral target: current and future
professionals in the banking industry
Supporting our family
Framework

3. Methodology
We have chosen the following tactics in order to reach
our target audiences with the message that SG, as
an employer, is a long term partner in family
growth.
• Yearly “Family day” event
• Kindergarten and afterschool facilities for SG
employees
• Possibility to have part-time jobs for important
family related events (such as pregnancy, marriage,
etc.)
• Career planning and family counseling – an
important step in every employee’s path in SG
• In-house monthly magazine for SG employees,
focused on family topics
• Organize regular activities for employees and their
family
• Preferential financial packages given to SG
employees for family development
• Events sponsorship and actions with professional
institutions that deal with the issue of family
education/growth and children (UN Millenium Goals)
• Press releases, articles and interviews on the
involvement of SG on family related issues
Methodology
Supporting our family

4. Benefits  Confidence at the workplace
results in higher work efficiency
for employees
 Higher level of employee
retention
 SG is known for being actively
involved in global natality growth
 SG employer branding – known as
a supporter of family growth
among its employees
-------------------------------------------------------
1 year
July 2009 – July 2010
with the possibility of long term extension
after analysing the campaign evaluation
report
Execution period
Supporting our family
Execution periodBenefits