2. Company Introduction
Name of Company Heritage Fashion Private Limited
Brief Description Manufacturer and Exporter of RMG
Production Capacity 3000 to 3500 dozens per month
Order As per demand/order basis
Minimum-Style/color 200 dozen/style
Products Apparel for men, women and children. Cashmere products
Major Customers USA and Germany
Affiliation Executive member of GAN
Founder member: European Economic Chamber of Trade, Commerce &
Industry Nepal Executive member of Trade Fair Committee-FNCCI, Nepal
Latest Achievement Awarded third largest exporter by GAN in 2012
6. Porter’s Five Forces
Competitive
Rivalry within
Industry
Bargaining
Power of
Customer
Threat of
New
Entrants
Threat of
Substitute
Products
Bargaining
Power of
Suppliers
High
-Many
Substitutes
Medium
-Large
Investment
-Low govt.
intervention
Low
-Generic prod
-Difference in
RM only
High
-RM import
from India,
China,
Thailand
-No Domestic
RM
High
-Int. & National
Competitors
7. SWOT Analysis
Strength
-Flexible Environment
-Quality Products
-Skilled & Cheap Labor
-R & D Culture
Weakness
-Centralized Structure
-No use of local RM
-Few suppliers
Threats
-Political Instability
-Foreign Competitors
-Transportation Gridlock
-New Entrants
Opportunities
-Expand in other
Countries
-Expand in Local Market
8. Country Analysis
Scanning
Israel Increase in enquiries for Nepalese RMG
EU Special Preference to Nepalese Garment Industry
Japan Duty free and quota free
Canada Duty free and quota free
India Removal of additional custom duties
Australia Seen as potential market in 2012
South Africa Seen as potential market in 2012
9. Country Analysis
First Level Analysis
Countries/Regions Accepted EU, Japan, Canada
Countries Rejected India, South Africa, Australia,
Israel
Second Level Analysis
Countries/Regions Accepted EU
Countries Rejected Japan, Canada
10. Country Analysis
Third Level Analysis
Environment
Factor
Sub-Factor First Second Third
Politico-Legal Political stability France UK Spain
Trade Freedom UK,
Spain
- France
Economic Competitive Economy UK France Spain
Disposable Income France UK Spain
Ability to cushion
Exchange Rate Shocks
France,
Spain
- UK
Employment Rate UK France Spain
Socio-Cultural Ease of Communication UK France Spain
Technology No Significant Influence - -
14. References
Business Standard Banking & Finance. (2012,
December 25). Retrieved from Business Standard:
http://www.business-
standard.com/india/news/pound-drops-to-8-month-
low-versus-euro-as-uk-house-prices-fall/496730/
Education First. (2012). Retrieved from Education First
English Proficiency Index: http://www.ef.com/epi/