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Using Instagram into
Marketing




                       1
Instagram Marketing Ideas
Reasons to use Instagram:
 Allows to share pictures of Events, pictures of Offers
  Etc.

 Its Allows to Increase a Unique Audience

 Generate a New Business leads

 Increase a Brand Value and presence in Social Media
 Note: Copyrighted Images Can be an ussue


                                                      2
How its increase audience
 its having a audience of fashion and young
  and female audience

 Posts images related to fashion trends,
  exclusive designer/collection previews, new
  products, events and more

 Post Office and Exclusive Events Pics




                                               3
 Create an image that features a promotional code
  or features other information about how to redeem
  an offer unique to your followers. Using Instagram
  as a platform for special promotional offers will
  without a doubt increase the growth and
  engagement of your brand’s network.

 Use Instagram to share unique, behind-the-scenes
  content that not only gives your audience a good
  reason to want to follow you there, but also helps
  you solidify a personal relationship and build loyalty
  with your customers new and old. Instagram is a
  perfect place to get even more personal with your
  biggest fans.
                                                           4
 Post the accompanying image from a new blog post or
  article with a link to the piece on Instagram as a way to drive
  additional traffic to your content. *According to a recent
  Association of Magazine Media (MPA) survey, 45 percent
  of people access content regularly on their smartphones and
  other mobile devices.

 We can even use Instagram’s events (#flashbackfriday or
  #throwbackthursday) as a channel for marketing archived
  content through to a fresh audience.

 Twitter and Facebook, providing a wide range of content that
  your users actually want is imperative to connecting with
  your audience on a personal level. In addition to posting
  about your brand, also post content on the peripheral of your
  brand if you know it will help connect with your audience.

                                                           5
how its useful for lead generation

•   How we can generate a lead from it

 Posting images embedded with calls to action,
     - like discount codes
     - that bring in sales.
     - Create a special offer for instagram users

•   For lead generation from image sharing site its little bit difficult and for b2b
    site its very difficult but some of b2b try and they success in marketing
    strategy

        - http://statigr.am/pitchengine
        - http://statigr.am/nfl
        - http://statigr.am/consigned_couture
        - http://statigr.am/tag/bethanyhamilton
        - http://statigr.am/cnnireport


                                                                               6
7
8
9
WHAT IS THE BEST WAY TO GET MORE INSTAGRAM FOLLOW


•   Unfortunately there’s no magic recipe for instantly building a following on Instagram. It doesn’t 
    happen overnight. It’s a process

•   We would start by posting inviting, interesting, and innovative photos once or twice a day, 

•   One way to attract followers from the outset is to incentivize them with exclusive offers, contests, 
    coupons, and discounts or etc

•   Using popular (and relevant) hashtags is a great way of taking advantage of what’s trending and 
    enables you to reach a wider audience at the optimum time for maximum impact. It all helps to 
    increase your visibility and enhance your profile.”

•   Little things like pushing your Instagram posts to Twitter or Facebook, or more traditional 
    methods of building a following, such as including a link to your Instagram feed on your webs

•   Encouraging existing customers (or even employees) through a well-timed coordination of email, 
    web, and social media promotions can increase your follower base quickly with your longtime fan 
    base. 

•   add a “Follow Me on Instagram” button to your company website and other social media accounts




                                                                                                   10
Interesting about Instagram 
                        Marketing
•   These Top Brands Have Mastered The Use Of Instagram


   Virgin America: 19,401
   Intel: 1,206 followers
   Virgin America: 19,401
   Taco Bell: 22,880
   American Express: 25,662
   Warby Parker: 40,436
   Macy's: 41,878
   Sharpie: 49,752
   Target Style: 58,917
   General Electric: 134,774
   NFL: 201,083
   Playboy: 268,403
   Adidas Originals: 367,884
   Free People: 474,657
   Red Bull: 516,793
   Burberry: 630,468


   http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1?op=1#ixzz2He8ycveW

   http://dailytekk.com/2013/01/01/understanding-instagram-marketing-part-2-ideas/

   http://dailytekk.com/2013/01/02/understanding-instagram-marketing-part-3-getting-followers/

   http://contentmarketinginstitute.com/2012/10/how-to-use-instagram-for-content-marketing/




                                                                                                                  11
• Thank You 




               12

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Instagram marketing

  • 2. Instagram Marketing Ideas Reasons to use Instagram:  Allows to share pictures of Events, pictures of Offers Etc.  Its Allows to Increase a Unique Audience  Generate a New Business leads  Increase a Brand Value and presence in Social Media  Note: Copyrighted Images Can be an ussue 2
  • 3. How its increase audience  its having a audience of fashion and young and female audience  Posts images related to fashion trends, exclusive designer/collection previews, new products, events and more  Post Office and Exclusive Events Pics 3
  • 4.  Create an image that features a promotional code or features other information about how to redeem an offer unique to your followers. Using Instagram as a platform for special promotional offers will without a doubt increase the growth and engagement of your brand’s network.  Use Instagram to share unique, behind-the-scenes content that not only gives your audience a good reason to want to follow you there, but also helps you solidify a personal relationship and build loyalty with your customers new and old. Instagram is a perfect place to get even more personal with your biggest fans. 4
  • 5.  Post the accompanying image from a new blog post or article with a link to the piece on Instagram as a way to drive additional traffic to your content. *According to a recent Association of Magazine Media (MPA) survey, 45 percent of people access content regularly on their smartphones and other mobile devices.  We can even use Instagram’s events (#flashbackfriday or #throwbackthursday) as a channel for marketing archived content through to a fresh audience.  Twitter and Facebook, providing a wide range of content that your users actually want is imperative to connecting with your audience on a personal level. In addition to posting about your brand, also post content on the peripheral of your brand if you know it will help connect with your audience. 5
  • 6. how its useful for lead generation • How we can generate a lead from it  Posting images embedded with calls to action, - like discount codes - that bring in sales. - Create a special offer for instagram users • For lead generation from image sharing site its little bit difficult and for b2b site its very difficult but some of b2b try and they success in marketing strategy - http://statigr.am/pitchengine - http://statigr.am/nfl - http://statigr.am/consigned_couture - http://statigr.am/tag/bethanyhamilton - http://statigr.am/cnnireport 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. WHAT IS THE BEST WAY TO GET MORE INSTAGRAM FOLLOW • Unfortunately there’s no magic recipe for instantly building a following on Instagram. It doesn’t  happen overnight. It’s a process • We would start by posting inviting, interesting, and innovative photos once or twice a day,  • One way to attract followers from the outset is to incentivize them with exclusive offers, contests,  coupons, and discounts or etc • Using popular (and relevant) hashtags is a great way of taking advantage of what’s trending and  enables you to reach a wider audience at the optimum time for maximum impact. It all helps to  increase your visibility and enhance your profile.” • Little things like pushing your Instagram posts to Twitter or Facebook, or more traditional  methods of building a following, such as including a link to your Instagram feed on your webs • Encouraging existing customers (or even employees) through a well-timed coordination of email,  web, and social media promotions can increase your follower base quickly with your longtime fan  base.  • add a “Follow Me on Instagram” button to your company website and other social media accounts 10
  • 11. Interesting about Instagram  Marketing • These Top Brands Have Mastered The Use Of Instagram  Virgin America: 19,401  Intel: 1,206 followers  Virgin America: 19,401  Taco Bell: 22,880  American Express: 25,662  Warby Parker: 40,436  Macy's: 41,878  Sharpie: 49,752  Target Style: 58,917  General Electric: 134,774  NFL: 201,083  Playboy: 268,403  Adidas Originals: 367,884  Free People: 474,657  Red Bull: 516,793  Burberry: 630,468  http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1?op=1#ixzz2He8ycveW  http://dailytekk.com/2013/01/01/understanding-instagram-marketing-part-2-ideas/  http://dailytekk.com/2013/01/02/understanding-instagram-marketing-part-3-getting-followers/  http://contentmarketinginstitute.com/2012/10/how-to-use-instagram-for-content-marketing/ 11