NATHAN EAGLE – is the CEO of Jana, currently teaching at MIT and Harvard. He discussed the role of mobile data as a proxy indicator of socio-economic wellbeing – from mobile phone movement patterns to predict the spread of Malaria in Kenya to his research on social networks which identifies communication diversity as a key indicator of an economically healthy community. He introduced participants to JANA, and the capabilities of mobile phone surveys and global samples sizes using free airtime as a participation incentive in emerging economies. Slides: NATHAN EAGLE : Take the Pulse of “the Next Billion” Research Paper: Network Diversity and Economic Development

1. Take the Pulse of “the Next Billion”
Nathan Eagle
CEO, Jana, Inc.
Adjunct Assistant Professor, Harvard University

2. Mobile Operator Data: CDR
• CDR Column Elements
– Caller (Texter) / Receiver
• Hashed ID!
– Time / Duration
– Cellular Towers
• Typical Data
– 1 Month – 5 Years
– 5% – 100% of the population
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3. Reactions to Regional Shocks
• Spatial Dynamic Bayesian Anomaly Detection
– Quantify tower-level behavioral priors
N. Eagle and E. Horvitz. (2009).‘Spatial Dynamic Bayesian Anomaly Detection for Real-Time Disease Detection’, AAAI.

4. Mobility & Malaria
Science – In press, Caroline Buckee, Amy Wesolowski, Nathan Eagle, Bob Snow

5. Network Diversity & Economic Opportunity
R2=.78
N. Eagle, M. Macy, R. Claxton. (2010). ‘Network Diversity and Economic Development’, Science, 328(5981), pp. 1029-1031.

6. Bottom-Up Data Collection

7. SMS Blood Bank
• Real-time monitoring of blood supplies at local district
hospitals in Eastern Kenya

8. Jana Enables Global Organizations
to Engage Directly with 2.1 Billion People
in 101 Countries Through the Mobile Phone

9. Our Global Network
Connect and engage with 2.1 billion people in 95 emerging markets across Asia, Africa,
and Latin America. Armenia,
Kazakhstan,
Moldova, Poland,
Romania, Russia,
Turkey
El Salvador, Guatemala,
Honduras,
Mexico, Nicaragua, Afghanistan, Bangladesh,
Panama Cambodia, China, Fiji,
India, Indonesia, Laos,
Malaysia, Nepal, Pakistan,
Papua New Guinea,
Philippines, Samoa,
Solomon Islands, Sri
Anguilla, Antigua and Barbadua, Aruba, Lanka, Tonga, Vanuatu,
Barbados, Bermuda, British Virgin Vietnam
Islands, Cayman Islands, Cuba,
Dominica, Dominican Republic,
Grenada, Guadeloupe, Haiti, Jamaica,
Martinique, Montserrat, Netherlands
Antilles, Puerto Rico, St. Kitts & Nevis, Benin, Burundi, Cameroon,
St. Lucia, St. Vincent & Grenadine, Central African Republic,
Trinidad & Tobago, Turks & Caicos Congo, Ghana, Egypt, Iraq,
Ivory Coast, Jordan, Kenya,
Liberia, Madagascar, Mali,
Morocco, Mozambique, Niger,
Nigeria, Senegal, South Africa,
Bolivia, Brazil, Chile,
Sudan, Tunisia, Uganda
Colombia, Ecuador,
Guyana, Peru, Suriname,
Uruguay, Venezuela
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10. Our Global Network
By integrating into the systems of 232 mobile operators, Jana can reward 2.1 billion
consumers across the world.
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11. Jana Research
Jana Research
Take the pulse of the “next billion”
consumers in 95 markets across Asia,
Africa, and Latin America.
Panel Recruitment Targeted Surveys Global Data Collection Omnibus
Reach sample populations Continuous profiling efforts Jana can quickly and Quick, cost effective, global
that are demographically gives access to a wide range efficiently program, translate consumer insights.
representative of markets of audiences – from general and host multi-country
with Jana’s global panels. consumers to hard-to-find surveys and rapidly gather • Nationally representative
or low-incidence groups. relevant data. sample of 1,000 respondents
• Mobile technology allows
for inclusion of hard to reach Detailed profiling in areas such as: • Multi-country data • Balanced to age, gender
socio-economic levels collection capabilities and geography
• Demographics: Age, gender
• Top quality panel recruitment and location, and can be • Multi-mode data collection • Weekly survey deployments
with a strict double targeted on income, ethnicity, – mobile and online
opt-in requirement household size, marital status • Available in 5 markets
and education • Translation capabilities and expanding rapidly:
• Panel management in 70+ languages Brazil, India, Nigeria,
and survey practices • Behavior: Consumer behavior
to reduce panelist fatigue pertaining to categories, • Expertise of dedicated Philippines, Pakistan
consumption and usage project manager
• Strict panelist privacy
and client confidentiality • Technographics: Handset • End-to-end project
practices make, operating system, management expertise
smart vs. feature phone,
mobile Internet capable
and camera phone
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12. Question: What Would You Do with $15?
“Buy a domain name
for my website”
“I’d give it
“Buy perfume” to the needy”
“Pay dowry”
“I’d put it in the bank”
“Give it to my mosque”
“Pay my school fees”
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13. Thanks.
nathan@jana.com
eagle@hsph.harvard.edu