You have fans on Facebook. Now what?

1. Moving beyond

2. While having fans is
important.

3. While having fans is
important.
Your work
doesn’t end there.

4. Clicking ‘Like’ doesn’t make
people loyal.

5. Clicking ‘Like’ doesn’t make
people loyal.
They’re still going
to be easily bored.

6. Put in the time and effort,
and be rewarded with loyalty.

7. There’s so much going on,
so make sure you’re relevant.
Put in the time and effort,
and be rewarded with loyalty.

8. Here are a few ways you
can engage your fans.

9. TARGET YOUR FANS

10. TARGET YOUR FANS
You can’t target all of them, but you
can segment your messages.
TARGET YOUR FANS

11. TARGET YOUR FANS
You can’t target all of them, but you
can segment your messages.
“To all our fans from the
east coast...”

12. ASK QUESTIONS

13. Discussion can turn casual fans into
loyal participants.
ASK QUESTIONS

14. ASK QUESTIONS
Discussion can turn casual fans into
loyal participants.
“Cheetos. Crunchy
or Puffs?”

15. POST FREQUENTLY

16. Stay top of mind.
But stay interesting!
POST FREQUENTLY

17. POST FREQUENTLY
Stay top of mind.
But stay interesting!
“Mondays... Thank God
for Happy Hour!”

18. RESPOND TO YOUR FANS

19. If you want them to be loyal,
YOU have to be loyal too!
RESPOND TO YOUR FANS

20. RESPOND TO YOUR FANS
If you want them to be loyal,
YOU have to be loyal too!
“Congrats to Karl for
eating 14 pounds of
bacon!”

21. UPDATE YOUR PAGE

22. If you want your fans to keep coming
back, keep uploading new content!
UPDATE YOUR PAGE

23. UPDATE YOUR PAGE
If you want your fans to keep coming
back, keep uploading new content!
“Download our latest
wallpapers here!”

24. ENCOURAGE FAN’S TO SHARE

25. Make your fans partners, and you’ll
also make them more loyal.
ENCOURAGE FAN’S TO SHARE

26. ENCOURAGE FAN’S TO SHARE
Make your fans partners, and you’ll
also make them more loyal.
“Enter to become the
Oreo fan of the week!”

27. GIVE FANS EXCLUSIVE ACCESS

28. Reward fan loyalty with VIP access
and sneak previews.
GIVE FANS EXCLUSIVE ACCESS

29. GIVE FANS EXCLUSIVE ACCESS
Reward fan loyalty with VIP access
and sneak previews.
“To thank all our fans,
we’re holding an
exclusive concert!”

30. These brands are doing a
good job.

31. How is YOUR brand doing?

32. Slide 2-3 http://www.flickr.com/photos/greg76/35051837/lightbox/
Slide 4-5 http://www.flickr.com/photos/northernstarandthewhiterabbit/4081444206/
Slide 6-7 http://www.flickr.com/photos/photosadhu/2192379901/lightbox/
Slide 9-11 http://www.flickr.com/photos/billhornstein/4342272757/
Slide 12-14 http://www.flickr.com/photos/kevin_r_boyd/4965965762/
Slide 15-17 http://www.flickr.com/photos/mattgranz/4563676908/
Slide 18-20 http://www.flickr.com/photos/restaurantdotorg/3541709086/
Slide 21-23 http://www.flickr.com/photos/semotaku/3758754981/
Slide 24-26 http://www.flickr.com/photos/46901945@N00/2467159728/
Slide 27-29 http://www.flickr.com/photos/kieron/3358431505/
PHOTO CREDITS

33. Ernest Fung
ernest.fung1@gmail.com
Tel: 91308185