4. Conducting Marketing Research Marketing Research Market research may be defined as the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.
5. Conducting Marketing Research Markets Market research Market entry strategy Product strategy Pricing strategy Distribution strategy Communication strategy
6. Types of Marketing Research firms Conducting Marketing Research Syndicated- service Custom Specialty- line
7. The Marketing Research Process Conducting Marketing Research Define the problem Develop research plan Collect information Analyze information Present findings Make decision
8.
9. Step Two: Data Sources Contact Methods Research Instruments Sampling Plan Research Approaches Research Plan Conducting Marketing Research
11. A focus group in session with marketing people observing through a one way mirror Conducting Marketing Research
12.
13.
14.
15.
16.
17. Qualitative measures Shadowing Behavior mapping Consumer journey Camera journals Extreme user interviews Storytelling Unfocused groups Conducting Marketing Research
