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015aa02 Nature Of Services

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G
GOEL'S WORLD
EmpresarialesEducación
1 de 10
Amity Business School MBA Class of 2010, Semester III Nature of Services Prof. P K Bansal
What Forms the Basis of Exchange in Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Service: An Act, Deed or Performance that Creates Customer Satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tangibility–Intangibility Continuum
Nature of Market Offer
Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intangibility – Consequences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Inseparability – Consequences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Variability – Consequences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perishability – Consequences ,[object Object],[object Object],[object Object],[object Object],[object Object]

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015aa02 Nature Of Services