Search Metrics for Startups

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vanessafox

Web 2.0 Expo 2008 SEO measurements to improve search traffic. Accessibility, discoverability, and conversion.

Empresariales Tecnología

Search Metrics for Startups Vanessa Fox Founder NineByBlue.com

What really matters? ,[object Object],[object Object],[object Object]

Search Accessibility: Can search engines find and access your pages

Search Discoverability: Can searchers find your pages?

For what you want to be found for skate shoes bmx shoes Google 122 89 Yahoo 18 131 Live Search 13 29

Search Conversion: Do searchers click on your results and stay on your site?

Accessibility Measurement ,[object Object],[object Object],[object Object]

Discoverability Measurement ,[object Object],[object Object],[object Object],[object Object]

Example: Arbor Snowboards arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+

Search Conversion Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object]

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