Have you ever felt weighed down by lack of time, knowledge and expert staff to effectively market your business and gain maximum exposure and credibility? How would you like to be featured in major publications and sought out by clients because you’re seen as the authority go-to expert in your field? This book provides an inside look at how to effectively gain credibility for your business and online and offline visibility for your products and services. It explains the various marketing, management, and social media strategies that must be implemented to create a business that sells for itself. I’m Victor Holman, and I help small business owners level the playing field with larger, higher budget competitors by delivering high visibility marketing and management solutions that build credibility and expert status and generate steady leads and increased profits. I have 15 years of improving processes and performance for top international consulting firms, fortune 100 companies and Federal agencies. I’ve developed over fifty business growth tools and applications that maximize performance and profits and I’ve been featured on NBC, CBS, Fox, and ABC and heard on CNN and CBS radio. My ideal clients are busy small business owners who struggle to stay on top of the management, marketing and social media demands necessary to maintain high visibility with their target audience. They just can’t keep up with the vast and constantly changing marketing and social media platforms and strategies critical to establishing credibility and staying connected with their customers. They don’t have access to or can’t afford high quality marketers, graphic designers, video developers, business writers, SEO specialists, web developers, market researchers and social media engagement specialist with the skills to take their business to the next level. I’m in a unique position to help my clients because I have an all-star team (most of whom are very established in their fields) and can offer all these high cost, expert services in one package, and at a fraction of the price of my competitors. Meaning you don’t have to deal with 3 or more different companies to get the same high quality services offered in one, low cost package. Victor Holman, Business Done For You, Done For You, Marketing, SEO, Information Products, Publicity, Press Releases, Website Development, Sales Video, Performance, Online Visibility, business Credibility, Management Services, Growth Strategies, Business Growth, marketing services, washington dc, northern Virginia, consulting services, management consulting

1. Schedule a Free Business Consultation With Victor

2. Have you ever felt weighed down by lack of time, knowledge and expert staff to
effectively market your business and gain maximum exposure and credibility? How
would you like to be featured in major publications and sought out by clients because
you’re seen as the authority go-to expert in your field?
I’m Victor Holman, and I help small business owners level the playing field with larger,
higher budget competitors by delivering high visibility marketing and management
solutions that build credibility and expert status and generate steady leads and
increased profits. I have 15 years of improving processes and performance for top
international consulting firms, fortune 100 companies and Federal agencies. I’ve
developed over fifty business growth tools and applications that maximize
performance and profits and I’ve been featured on NBC, CBS, Fox, and ABC and heard
on CNN and CBS radio.
My ideal clients are busy small business owners who struggle to stay on top of the
management, marketing and social media demands necessary to maintain high
visibility with their target audience. They just can’t keep up with the vast and
constantly changing marketing and social media platforms and strategies critical to
establishing credibility and staying connected with their customers. They don’t have
access to or can’t afford high quality marketers, graphic designers, video developers,
business writers, SEO specialists, web developers, market researchers and social
media engagement specialist with the skills to take their business to the next level.
I’m in a unique position to help my clients because I have an all-star team (most of
whom are very established in their fields) and can offer all these high cost, expert
services in one package, and at a fraction of the price of my competitors. Meaning
you don’t have to deal with 3 or more different companies to get the same high
quality services offered in one, low cost package.
Schedule a Free Business Consultation with me and I can share with you some simple,
cutting edge strategies that will take your business to the next level.
Sincerely,
Victor Holman

3. •
10 years as a leading business performance expert
•
Featured on major media outlets
•
Co Authored “Win: 35 Winning
Strategies for Today’s Leading
Entrepreneurs” (Amazon #1 bestseller in
three lists)
•
15 years managing complex projects for top international
consulting firms, fortune 100 companies & Federal agencies.

4. My team of industry experts include award winning
designers, writers & developers who have completed over
3K projects combined.
They are among the most skilled in each of the following
areas:
•
•
•
•
•
•
•
•
•
•
Market Research
Marketing
Web Development
Social Media
Video Development
Journalism / Sales Copywriting
Project Management
Graphic Design
Search Engine Optimization
Management Consulting
Schedule a Free Business Consultation With Victor

5. • Long gone are the days of the
uneducated customer
• Today’s customer:
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–
–
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–
Is highly educated
Is highly skeptical (and rightly so)
Knows what to look for and where to find it
Has many online resources to turn to for info
Compares you to your competition
Listens to what others have to say about you
• It is imperative that your business is
HIGHLY VISIBLE and HIGHLY CREDIBLE
Schedule a Free Business Consultation With Victor

6. •
Customers go through a five phase decision making process
when choosing your products and services
•
You must influence their decision throughout this process
Problem
Recognition
Identification
of unfulfilled
need or
desire
Which
vendor /
brand to
choose from
Post Purchase
Behavior:
Value in
Consumption
or Use
Information
Search:
Seeking Value
Evaluation of
Alternatives:
Assessing Value
Purchase
Decision:
Buying Value
Attracted by
a product or
service
Compare
products
Determine
model or
vendor
Evaluate
product
Gather
information
Analyze
reviews
Seek out
discounts
Assess
satisfaction
Participate in
forums,
social media
discussions,
etc
Assess
“Bang for
the Buck”
(value vs
price)
Share
experience
THE BUSINESS DONE FOR YOU SERVICE INFLUENCES YOUR
CUSTOMERS IN EVERY PHASE OF THE DECISION MAKING PROCESS
Schedule a Free Business Consultation With Victor

7. • Each time a prospect does an online search
on your name or business, are they sold by
what they find?
• When somebody searches for products or
services in your area, do you stand out?
This could be thousands per day!!!
• What exactly is your competition doing that
you should be taking advantage of?
• If you don’t know… YOU COULD BE LOSING
A TON OF MONEY!
• The Business Done For You Service
increases your visibility & creates a
permanent online sales force that
generates leads & sales… while you sleep!
Schedule a Free Business Consultation With Victor

8. •
•
•
•
New marketing strategies & social media platforms are
constantly being introduced
The demand to stay connected through these channels
can be overwhelming
Business owners just don’t have the time or expertise to
stay connected and deliver great products/services
The Business Done For You Service keeps you connected
with your prospects so you can focus on delivering great
products and services.
Schedule a Free Business Consultation With Victor

9. • Have you ever wondered why some
companies are considered leaders in
your industry?
• They have no more experience or
knowledge than you, yet they get the
most publicity, the most business and
the most respect
• It’s because they are PERCEIVED
to be HIGHLY CREDIBLE experts
• The Business Done For You Service
establishes you as an industry leader
Schedule a Free Business Consultation With Victor

10. • Credibility is important for every business’s success, but
especially so for small business owners
• EVERY prospective client is gathering as much
information as they can acquire about you online
• If they find more information on your competitor, they
will choose them over you
• If they don’t find the specific comments and feedback
on you, they will choose someone else
• So, How Do You Establish Credibility?
– By having a strong, positive presence in the places that
they are searching
– By eliminating every concern your prospect has about
your service(s)
– By controlling what people say about you online
• The Business Done For You Service establishes a
positive online presence and eliminates your prospect’s
concerns, increasing your reputation and sales
Schedule a Free Business Consultation With Victor

11. •
•
•
•
•
•
•
On paper, they have the same products and services
Both are board certified
Both completed residencies and advanced training/fellowships
Both studied at reputable medical schools
Both have been in practice for the same amount of time
Both are associated with a hospital
Neither doctor has any serious disciplinary actions against them
• HOWEVER, Doctor A makes 3x more money, gets more press & works
with celebrity clients… b/c he APPEARS to be more credible online.
 Lead generating website & social media platform
 Powerful sales video that highlights his brand/values
 Featured in several medical journals and articles
 Persuasive client testimonials strategically placed
 Visible everywhere his prospective patients search
 Knows exactly what his prospects needs to hear
 Is connected w customers in all social media platforms
 Is listed in all medical directories
 Has a powerful marketing team behind him
X A basic website or no website
X A basic or no fan page
X Minimal online presence
X Little visibility
X No marketing team behind him
X No press
If Your Business Looks More Like Doctor B Than Doctor A You Are Losing TONS of
Money! The Business Done For You Service Sets Your Business Up Like Doctor A
Schedule a Free Business Consultation With Victor

12. •
Do you know where prospects that are eager to buy your
products and services are?
•
There are common avenues your prospects go to find your
products and services.
•
It’s critical that you establish visibility & credibility in each
of these marketing and social media platforms
Content Mediums
Social Media Hot Spots
Schedule a Free Business Consultation With Victor

13. •
Search engines favor web sites and content that are relevant across
social media and marketing channels
•
The best way to achieve this is by linking your content across these
channels in a wheel or pyramid structure
•
The Business Done For You Service develops all of the content and
integrates over 6,120 backlinks between your web site and major social
media and marketing platforms; increasing your page rank and getting
you in front of prospects

14. • There are scientifically proven behaviors that are
common when we browse web sites
• You must strategically place specific content in
specific locations on your site to get visitors to take
action and maximize sales
• In addition to placement, your web site should
include:
– answers to every prospect’s concerns and questions
– a powerful sales video
– a free downloadable information product or white
paper
– an opt-in form for capturing leads and an email
campaign for converting sales
– branded, focused client testimonials
– graphics that compliment your brand
• The Business Done For You Service creates your
website and strategically applies these features.
Schedule a Free Business Consultation With Victor

15. • There are specific on-site and off-site techniques
that must be utilized to effectively rank your site
On Site Optimization
 Keyword Research and Analysis
 Doc type analysis
 Optimization of title tags, meta tags, H1, H2,
H3 tags, bold tags, description, etc…
 Optimizing JavaScript, CSS and HTML codes
 Optimization of non indexable attributes
 Image optimization
 Hyperlink Optimization
 Optimization of internal link structure
 External link evaluation and plan
 Broken links analysis & correction
W3c validation (for home page)
 HTML, Yahoo (text), and Google (XML) Site
Map creation and optimization
 Website architectural correction
 Content Optimization Plan
 Google Analytics setup(if required)
 Google Web Master setup(if required)
Off Site Optimization
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
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Press Release Submission (25 PR Sites)
Social Bookmark Submission (150 Sites)
Drip Feed Article Submission (100 daily/25 days)
Article Directory Submissions (300 Directories)
 Link Directory Submission (1300 Directories)
 Blog Post Submission (700 PR1 – PR5 Blogs)
 Wiki Page Submission (200 Wiki Sites)
• The Business Done For You Service applies all of
these techniques to your web site, increasing
your page rank and maximizing traffic
Schedule a Free Business Consultation With Victor

16. A recent survey on consumer behaviors indicated:
• 95% of consumers watch sales related videos
• 78% forward, share or post videos they find
useful
• 42% have purchased a product after viewing a
video
The Business Done For You Service creates a
powerful sales video that:
• promotes your product and encourages
prospects to take action
• drives your brand and message
• captures more leads and converts more sales
• boosts response from marketing campaigns
• and drives traffic from social networks.
Schedule a Free Business Consultation With Victor

17. • The best way to establish yourself as an
expert in your industry is to create fresh,
relevant content showcasing your knowledge
–
–
–
–
–
–
–
Keyword rich articles
White Papers
Press Releases
Blogs
Ebooks
Emails
Sales Video
• These information products establish
credibility, generate leads and help convert
sales
• The Business Done For You Service creates
all of this content, markets it for you and
helps you build expert status.
Schedule a Free Business Consultation With Victor

18. •
You’re twice as likely to grow your business or obtain capital
if you have a solid action plan to guide you
•
To fully get a grasp of your business, your industry and all of
the areas that drive growth you need to have the following:
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•
Market Research Report
Complete Business Assessment
Strategic Action Plan
Financial Action Plan
Marketing Action Plan
Sales Action Plan
Pricing Action Plan
Product/Services Action Plan
Performance Action Plan
Customer Strategy Action Plan
People Strategy Action Plan
Distribution Strategy Action Plan
Technology Action Plan
The Business Done For You Service develops your Market
Research Report, provides a set of powerful online business
assessments and includes four consulting sessions where you
and Victor Holman create these step by step action plans
Schedule a Free Business Consultation With Victor

19. • Increases Sales: Maximize existing revenue streams
and activate new ones
• Establishes You as an Industry Leader: Stand out
from your competition and be seen as a an expert and
thought leader
• Major Cost Savings: Saves you thousands of dollars
in research and labor
• Gain Instant Credibility and Visibility: Be
Everywhere in just 42 days! And save years
establishing credibility in your field
• Avoid Costly & Time Consuming Mistakes: No
more strategies that simply don’t work
• Get an Edge on Your Competition: Your prospects
will have no choice but to choose you over your
competition
• Regain Focus: Focus on what you know best…your
products and services
Schedule a Free Business Consultation With Victor

20. Package
Features

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

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


Website Package
Build / modify your website (for maximum lead generation)
Joomla, Drupal, Wordpress or HTML
6 pages (Sales copy, basic info plus landing page)
Keyword research
Create the graphic designs
Opt-in email auto-responder
Email Campaign (with 5 high conversion type emails)
Publish site to all major search engines
 Perform extensive research
 Create 1 Information Product to sell or give away
(Whitepaper, Guide, ebook, CDs, DVDs)
 Create the graphic designs
 Integrate w Opt-In/Auto Responder for lead generation
Info Product
Package
Business
Consulting &
Planning Package












4 – 1 hr Consulting Sessions
Strategic Assessment & Action Plan
Financial Assessment & Action Plan
Marketing Assessment & Action Plan
Sales Assessment & Action Plan
Pricing Assessment & Action Plan
Product/Services Assessment & Action Plan
Performance Assessment & Action Plan
Customer Strategy Assessment & Action Plan
People Strategy Assessment & Action Plan
Distribution Strategy Assessment & Action Plan
Technology Assessment & Action Plan
Schedule a Free Business Consultation With Victor

21. Package
Features
Marketing Package
Market Research
Package

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





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
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
Interview Client's Past Customers
Create client testimonials
Create Article Highlighting Your Expertise (Top quality)
Create 5 Keyword Rich Articles
Create Info Product
Create 5 Email Marketing Messages
Create 6 Press Releases
Create custom, 6 month marketing plan
Press Release Submissions to top 25 press release sites
Social Bookmark Submission to 150 Social Media Sites
Drip Feed Article Submission (100 daily for 25 days)
Article Directory Submission to 300 Directories
Link Directory Submission to 1300 Directories
Blog Post Submission to 700 PR1 – PR5 Blogs
Wiki Page Submission to 200 Wiki Sites







Industry overview
Competitive landscape
Competitive analysis
Products & markets
Major players
Industry stats
Operating Conditions
Schedule a Free Business Consultation With Victor

22. Package
Features
Complete SEO Report
On Site Optimization
SEO Package
 Keyword Research and Analysis
 Doc type Analysis
 Optimization of title tags, meta tags, H1, H2, H3 tags, bold tags,
description, etc…
 Optimizing JavaScript, CSS and HTML codes
 Optimization of non indexable attributes (e.g. frames)
 Image optimization
 Hyperlink Optimization
 Optimization of internal link structure
 External link evaluation and plan
 Broken links analysis & correction
W3c validation (for home page)
 HTML, Yahoo (text), and Google (XML) Site Map creation and
optimization
 Website architectural correction
 Content Optimization plan
 Google Analytics Setup(if require)
 Google Web Master Setup(if require)
Off Site Optimization (Link Building to over 6120 sites)







Press Release Submission (25 Press Release Sites)
Social Bookmark Submission (150 Social Media Sites)
Drip Feed Article Submission (100 daily/25 days)
Article Directory Submissions (300 Directories)
Link Directory Submission (1300 Directories)
Blog Post Submission (700 PR1 – PR5 Blogs)
Wiki Page Submission (200 Wiki Sites)
Schedule a Free Business Consultation With Victor

23. Package
Features
Corporate
Branding Package
Social Media
Package
Video Package

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


Identify corporate brand / message
Interview and/or survey past customers
Create branded testimonials
Design brand
Develop brochure, sales materials
 Create, optimize and promote lead generating fan page
 Create, optimize and promote lead generating Google+
page
 Create, optimize and promote LinkedIn page
 Setup Twitter services
 Setup Instagram
 Setup blogs in four top ranking blog sites
 Create custom social media integration tool to manage all
social media platforms and blogs

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



Write persuasive sales script
Hire voice talent
Create a powerful, high impact sales video for your business
2D, whiteboard animation, motion graphics, info/text video
Promote your sales video to top 30 video sites
Integrate your video into your web site & fan page
Schedule a Free Business Consultation With Victor

24. Package
Benefits
Website Package
• You’ll have a website that generates leads & profits 24/7
• Your site will be optimized to rank high in search engines
Info Product Package
• You’ll be recognized as a thought leader in your field
• You’ll have a sales tool to give away or sell over and over
Business Consulting & Planning • We’ll identify weaknesses and cost savings opportunities
• We’ll create a profitable action plan to grow your business
Package
Marketing Package
• You’ll have increased credibility & visibility to prospects
• You’ll have a proven, systematic process for converting sales
Market Research Package
• You’ll know the latest trends and best growth opportunities
• You’ll have key insight for future planning & decision making
SEO Package
• Your brand & expertise will be promoted across 6000+ sites
• You’ll have targeted backlinks from high ranking sites
Corporate Branding Package
• You’ll establish a strong brand & achieve brand recognition
• People will associate your firm with quality & expertise
Social Media Package
• You’ll be connected with customers and prospects on all
major social media platforms
• You’ll be able to publish content to all platforms in one click
Video Package
• Build your brand and gain a powerful marketing advantage
• Distinguish your business from competitors
YOU CAN GAIN MAXIMUM VISIBILITY AND
CREDIBILITY FOR YOUR BUSINESS … IN JUST 42 DAYS!
Schedule a Free Business Consultation With Victor

25. • I am the only person providing a complete
marketing, management & social media service
like this. You won’t have to haggle with multiple
providers and worry about selecting the right ones
• I designed it specifically for you, the hardworking
small business owner, who can’t afford a high end,
in house marketing department
• You get service from 10 experts for the price my
competitors charge for one.
• The entire process is fully transparent and you are
involved throughout
• My background is delivering high levels of service
for Fortune 500 companies and federal agencies.
• I work harder, communicate better and am more
driven to see you succeed
Schedule a Free Business Consultation With Victor

26. • The process is driven
by a custom workflow
automation tool
• You’ll be fully
informed throughout
the process and have
access to progress
• You’ll have approval
and can provide
feedback on every
deliverable
• Victor Holman
oversees every aspect
of project
• This detailed, highly efficient process is how we’re able to
deliver so much value at such a low price in just 42 days…
Schedule a Free Business Consultation With Victor

27. The Business Done For You process is so
efficient, we can complete in 514 hours what
other companies bill thousands of hours and
charge 5x more hourly
•
•
•
•
•
•
•
•
•
•
•
Project Manager
Marketing Expert
Market Researcher
Journalist / Writer
Web Developer
Facebook Developer
Graphic Designer
Video Developer
SEO Expert
Social Media Specialist
Consultant
– TOTAL
80 hrs
44 hrs
16 hrs
64 hrs
60 hrs
10 hrs
20 hrs
40 hrs
80 hrs
80 hrs
20 hrs
514 hrs
Schedule a Free Business Consultation With Victor

28. •
You’ll save thousands of hours on research
•
You’ll save tens of thousands of dollars on labor
•
You’ll be recognized as an industry leader in your field
•
You’ll gain instant credibility & maximum visibility
•
You’ll avoid costly mistakes
•
You’ll level the playing field w/ big budget companies
•
You’ll be able to focus on your products and services
•
You’ll have high visibility in your customer’s social circles
•
You’ll have a winning team of expert designers, developers,
videographers, social media specialists and writers on your
side
•
You’ll have business systems that maximize productivity,
improve performance and increase sales
SO ACT NOW! Get The Business Done For You Service and Let
Us Do All The Work!
Schedule a Free Business Consultation With Victor

29. Thank You for reading this presentation. I hope you learned some strategies for
gaining credibility and online visibility for your business.
If you would like to discuss this great opportunity in more detail, please contact me at
victor.holman@lifecycle-performance-pros.com
https://www.facebook.com/BusinessPerformanceExpert
http://www.youtube.com/user/victorholman
http://www.linkedin.com/in/victorholman
http://www.victorholman.com/feed
https://twitter.com/victorholman