This is the Launch and sustenance activity for Intex Aqua i7

1. Case Study
Intex Mobile

2. Digital Advertising – Intex Mobile
• Objective :
– Launching of New TVC
– Launching of new phone AQUA i7
• Solution :
– Identified our TG online
– Tapped the high affinity genres for maximizing reach & performance
– A right mix of Innovations, Video ads & Banner ads for disseminating both video
content & phone launch communication

3. Strategy Implemented
Objective
Genre Used
Media Used
Creating Impact
Reach Site
Roadblock on MSN
Launching &
Disseminating TVC
Video platforms
targeted to youth
Video Pre-rolls & banners on
YouTube & largest video
network next to YouTube i.e.
Firefly
Creating Performance
Banner Ads
E-Comm sites , Google ads &
Remarketing
Creating Virality
Increasing fans &
promoting content
Facebook Like Ads & Page
Post Ads

4. Multiple creative combination used
Video Innovations
Video Engagement Ads
Pre-rolls
Banner Ads
Roadblock
Performance

5. Results
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4.2 Million eyeballs reached
1.5-2 Million unique eyeballs
1 Lakh+ views generated on YouTube
3 Lakh people engaged
60-70 K fans added on Facebook
High engagement on Facebook contest (cricket matches ticket giveaways)
60-65% visits of total clicks on website
90% of the visits were New Visits
Bounce rate from our campaign was 70% better than the overall site average

6. THANKS