VVMa man Bart Spiessens illustreert met zijn presentatie hoe een community van content en conversatie te voorzien voor tv-producten met een relatief korte levenstermijn. Een inspirerend geheel van best practices.
VMMa social media als conversatiekanaal met de kijker
1. Conversation with the TV viewer
Debby & Nancy’s Warme Wintershow
vanaf zat 13 okt, 20u30
2. ■ Senior Researcher Digital Media VMMa
» Analysing & developing digital business lines
» Defining new and/or refining existing strategies
» Creating a bridge between TV & online
» Social media strategy
■ @bspiessens
■ bart.spiessens@vmma.be
3. ■ How we work
■ CASE: The Voice van Vlaanderen
■ Wrap up
6. Set up your KPI’s
Traffic to your site(s)
Higher engagement with the show
Increase brand awareness
Sweepstakes
Targetted communication
…
7. ■ Instroom naar site
Incoming traffic
• VTM: 20% via Facebook
• JIM: 60% via Facebook
Source: Google Analytics, Q1-2 2012
8. The Tidal system
‘Giving up’ content to other platforms
Triggering sufers to see / experience more
Adapt content to each platform
Integrated video player
15. V-reporters
Team of reporters creating content for online
Push to social media between shows
16. Post, Like, Poll, Video, Tweet, Retweet, …
Selective messaging
Select & filter for social media room
Select tweets, posts for presentors
17. Timeline
Before the start: Come and watch the show live
Start live show: Like or retweet if you’re watching
After each performance:
Facebook: ask for reaction | Twitter: quote of the jury
Poll: who will have to leave the show?
After the show: go to the site for more content
18. Social media room
LIVE social data
• Word cloud
• Tweets per minute
• Facebook popularity
• Tweet feed
19. Tweet seats
Invite twitter followers to the live show
Select influencer / many followers
They become brand ambassadors
Create new # (eg #wordtnietkwaadalex)
24. Use social tools !
■ Web based tool ■ Web based tool
■ Manage multiple social ■ Time posts
accounts ■ Analytics
■ Time posts ■ Find influencers
■ Dashboard ■ Sentiment
or one of the many others…