VVMa man Bart Spiessens illustreert met zijn presentatie hoe een community van content en conversatie te voorzien voor tv-producten met een relatief korte levenstermijn. Een inspirerend geheel van best practices.

1. Conversation with the TV viewer
Debby & Nancy’s Warme Wintershow
vanaf zat 13 okt, 20u30

2. ■ Senior Researcher Digital Media VMMa
» Analysing & developing digital business lines
» Defining new and/or refining existing strategies
» Creating a bridge between TV & online
» Social media strategy
■ @bspiessens
■ bart.spiessens@vmma.be

3. ■ How we work
■ CASE: The Voice van Vlaanderen
■ Wrap up

4. HOW WE WORK
Clan
maandag, 21u30

5. Trial & Error

6. Set up your KPI’s
 Traffic to your site(s)
 Higher engagement with the show
 Increase brand awareness
 Sweepstakes
 Targetted communication
…

7. ■ Instroom naar site
 Incoming traffic
• VTM: 20% via Facebook
• JIM: 60% via Facebook
Source: Google Analytics, Q1-2 2012

8. The Tidal system
 ‘Giving up’ content to other platforms
 Triggering sufers to see / experience more
 Adapt content to each platform
 Integrated video player

9. Program brand
Channel brand
Personality

10. ■ Younger profile ■ Higher reach
■ Trendsetters ■ Comparable profile to channel
■ Journalists / B2B ■ Evoke reactions
■ Negative tone of voice ■ Photo galleries, integrated
(easy commenting) video’s, polls, apps, …
■ Content feedback ■ Branding opportunities

11. CASE THE VOICE VAN VLAANDEREN

12.  Showing tweets in qualifing episodes (not live!)
 During show talk about social media
 Social media room
On Screen Communication

13.  Acces to all social profiles of the candidates.
 Push centralised messages
All area’s acces

14. Activate the canditades
 Learn them how to use/communicate
 Fans will follow !!

15. V-reporters
 Team of reporters creating content for online
 Push to social media between shows

16. Post, Like, Poll, Video, Tweet, Retweet, …
Selective messaging
Select & filter for social media room
Select tweets, posts for presentors

17. Timeline
 Before the start: Come and watch the show live
 Start live show: Like or retweet if you’re watching
 After each performance:
Facebook: ask for reaction | Twitter: quote of the jury
 Poll: who will have to leave the show?
 After the show: go to the site for more content

18. Social media room
 LIVE social data
• Word cloud
• Tweets per minute
• Facebook popularity
• Tweet feed

19. Tweet seats
 Invite twitter followers to the live show
 Select influencer / many followers
 They become brand ambassadors
 Create new # (eg #wordtnietkwaadalex)

20. Tweet seats

21. It works !!
Discover more of this case on
http://vmmtv.be/thevoicevanvlaanderen_resultaten/index.php

22. WRAP UP
Manneke Paul
dinsdag en donderdag, 22u40

23. Source: Barnraisers.com

24. Use social tools !
■ Web based tool ■ Web based tool
■ Manage multiple social ■ Time posts
accounts ■ Analytics
■ Time posts ■ Find influencers
■ Dashboard ■ Sentiment
or one of the many others…

26. Q&A
Bart Spiessens
bart.spiessens@vmma.be Crimi Clowns
02 255 39 45 | @bspiessens bij 2BE maandag, 22u45