Daniel Tyte Social Enterprise + Social Media = Social Good
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![Our conversation today Social media in context Social media and social enterprises Case studies and takeaways Daniel Tyte, Working Word @dantyte [email_address]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Daniel Tyte Social Enterprise + Social Media = Social Good
- 1. Social Enterprise + Social Media = Social Good March 2011
- 2. Our conversation today Social media in context Social media and social enterprises Case studies and takeaways Daniel Tyte, Working Word @dantyte [email_address]
- 3. Social media is mainstream Creators Publish web pages, write blogs, upload videos to sites like YouTube Critics Comment on blogs, contribute to forums and post ratings and reviews Collectors Use RSS and tag web pages to gather information Joiners Have profile on and use social networking sites Spectators Read blogs, forums and online reviews, watch user-generated videos Inactives Are online but don’t yet participate in any form of social media Forrester Research's European Technographics® Benchmark Survey Q2 2009 UK social media usage
- 4. British public are heavy users
- 5. People are ignoring advertising Banner Blindness, Nielsen Norman Group August 2007
- 6. And trusting each other Nielsen Global Online Consumer Survey July 2009
- 8. What is social media What’s social media? Ask Wikipedia! Social media has a number of characteristics that make it fundamentally different from traditional media such as newspapers [&] television … social media depends on interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit. “ ”
- 10. What does this mean to social enterprises?
- 17. Conversations not Campaigns
- 18. Fish where the fish are* . * Fishermen (and bears) have known this for years
Notas del editor
- Can see the UK is the highest user as age increases…online is getting greyer- important for EST as often older people will have decisions to make on energy saving
- Banner blindness means Internet users focus on the content on a page and ignore the advertisements. This is especially true for bright, flashing ads, and other units that are not relevant to what the user is interested in reading, the researchers found. Still hope- make ads simple and relevant to the page.
- One of the great benefits of social media is its accessibility. It enables organisations to connect with people directly, reaching those who may be socially excluded and immune to traditional marketing and advertising – quite often the same people social enterprises want to connect with.
- As a caveat to that, it’s worth looking at the digital divide figures…and we’ve already seen that people of all ages are using the net.
- As a caveat to that, it’s worth looking at the digital divide figures…
- But before you can have conversations you have to find the people..Twitter/Facebook have search boxes in them.
- enter your target keywords and they will surface recent relevant blogposts, listed by date. There's also Social Mention and How Sociable , which surface posts, mentions, and comments from the broader social media sphere, and also give you an index of brand visibility metrics.
- Content- can type in keywords and track conversations in your field and enter them.
- A fan page is like having another web site. You can add applications, newsletter sign-up pages and events and promote them to your friends on Facebook. When someone becomes a fan of your page, your updates on the page show up on their wall giving additional exposure. Creating a fan page gives you the opportunity to interact with your clients and customers further and deliver information not posted on your website.
- A two-way street- can really engage with your audience, get their feedback- pinch their ideas and make them feel part of your community.
- The people you want to target and talk to are likely to be using social networks- so do your research and use the opportunity to talk to them where they hang out.