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STR8 Talk: How to Listen to your customers online


Who is Wayne Sutton?



           Wayne Sutton, entrepreneur, strategist, and producer
           SocialWayne.com




                                                                  #str8tlk
STR8 Talk: How to Listen to your customers online




               Angela Benton, Founder/Publisher
               Black Web 2.0




                                                    #str8tlk
STR8 Talk: How to Listen to your customers online


Topics:

 • What is Social Media listening?

 • Why you should listen to your customers using social media

 • The difference between listening and engaging using social media

 • Win & Fail examples of listening using social media

 • How to find where your customers are having conversations

 • Social Media Listening / Monitoring Tools

 • Creating a social media policy for your business.




                                                                      #str8tlk
STR8 Talk: How to Listen to your customers online


What is social media listening?




 Social media graphic via http://www.flickr.com/photos/somethinnew/384489940/
                                                                               #str8tlk
STR8 Talk: How to Listen to your customers online


Are you listening to your customers?




                                                    #str8tlk
STR8 Talk: How to Listen to your customers online


Listening vs. Engaging




                                                    #str8tlk
STR8 Talk: How to Listen to your customers online


Win & Fail company examples:




                                                    #str8tlk
STR8 Talk: How to Listen to your customers online


How to find where your customers are having conversations




flickr graphic via: http://www.flickr.com/photos/garyhayes/2973684461/
                                                                       #str8tlk
STR8 Talk: How to Listen to your customers online


Social Media Listening / Monitoring Tools
                                                         Free
                                                    Google Alerts
                                                     TweetBeep
                                                     FriendFeed
                                                    BoardTracker
                                                      Blogpulse
                                                       Trendrr
                                                    Socialmention


                                                        Paid
                                                       Filtrbox
                                                       Trackur
                                                       Radian6




                                                                    #str8tlk
STR8 Talk: How to Listen to your customers online


Creating a social media policy for your business.




                                                    #str8tlk
STR8 Talk: How to Listen to your customers online


My 5Ps.



 1.Persistent
 2.Productive
 3.Pensive
 4.Profitable
 5.Passion




                                                    #str8tlk
Q&A
info@socialwayne.com
    @WayneSutton
    919-809-7328
#str8tlk

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STR8 TALK: How to listen to your customers online using social media

  • 2. STR8 Talk: How to Listen to your customers online Who is Wayne Sutton? Wayne Sutton, entrepreneur, strategist, and producer SocialWayne.com #str8tlk
  • 3. STR8 Talk: How to Listen to your customers online Angela Benton, Founder/Publisher Black Web 2.0 #str8tlk
  • 4. STR8 Talk: How to Listen to your customers online Topics: • What is Social Media listening? • Why you should listen to your customers using social media • The difference between listening and engaging using social media • Win & Fail examples of listening using social media • How to find where your customers are having conversations • Social Media Listening / Monitoring Tools • Creating a social media policy for your business. #str8tlk
  • 5. STR8 Talk: How to Listen to your customers online What is social media listening? Social media graphic via http://www.flickr.com/photos/somethinnew/384489940/ #str8tlk
  • 6. STR8 Talk: How to Listen to your customers online Are you listening to your customers? #str8tlk
  • 7. STR8 Talk: How to Listen to your customers online Listening vs. Engaging #str8tlk
  • 8. STR8 Talk: How to Listen to your customers online Win & Fail company examples: #str8tlk
  • 9. STR8 Talk: How to Listen to your customers online How to find where your customers are having conversations flickr graphic via: http://www.flickr.com/photos/garyhayes/2973684461/ #str8tlk
  • 10. STR8 Talk: How to Listen to your customers online Social Media Listening / Monitoring Tools Free Google Alerts TweetBeep FriendFeed BoardTracker Blogpulse Trendrr Socialmention Paid Filtrbox Trackur Radian6 #str8tlk
  • 11. STR8 Talk: How to Listen to your customers online Creating a social media policy for your business. #str8tlk
  • 12. STR8 Talk: How to Listen to your customers online My 5Ps. 1.Persistent 2.Productive 3.Pensive 4.Profitable 5.Passion #str8tlk
  • 13. Q&A
  • 14. info@socialwayne.com @WayneSutton 919-809-7328