1. The Use of Social Media in
Job Search
Trinity Job Club
Meet Monthly on the last Sunday of
the month

2. Brief Introduction
• You name
• Occupation
• Notable achievement
• What you are looking for
• Your Trinity affiliation
• Please repeat your name

3. Why move your resume to online?
Resume have been transformed from a printed
document to a web-based document that can
be shared with anyone, including potential
employer.
In this session, I will take your current
understanding of resume and explain how to
leverage it on LinkedIn.

4. Objective
• Fitting a traditional resume into a modern job search
• Transferring your paper resume to an online version
• Using and writing recommendations
• Discovering what makes LinkedIn the highest-leverage, job-
seeking engine
• Taking a look at the essential components of a good profile
• Moving your profile to the head of the pack with
applications, recommendations, and more
• Figuring out how to grow your linkedIn network
• Investigating additional LinkedIn features you may find
useful

5. Before we get into LinkedIn
• Discovering the benefits of online resume
• Writing for an online audience
• It’s only “words”
• What to include and / or leave behind

6. Discovering the benefits of online resume
• You remind in control of the document
• You can show your current value, rather than
just your past
• You can show some personality

7. Writing for an online audience
• User bulleted points an list as often as
possible
• Shorten your blocks of test
• Use headers
• Take advantage of hyperlinking
• Put the most important content up top
• Keep a little white space

8. “words”
To get your resume found, you need to practice Search Engine
Optimization (SEO) by selecting choice keywords – nouns
that are relevant to a search query (examples)
Healthcare: Medical Office, Healthcare Information
Management, HIPAA
Higher Ed: Admissions, Education, Institution
Human resource: Organization, Staffing, Source, Training
Technology: Agile, Business continuity, Disaster
recover, Operations, Security
Non-profit: Communications, Giving, volunteer, soica and community
service

9. What to include and / or leave behind
Include
• Most relevant information
• Brief
• Descriptive
Leave behind
• Don’t need to include anything over 15
years
• Personal preferences
• Irrelevant information

10. LinkedIn - Basic
Introduction for people who have never used
LinkedIn or not familiar with the basic
functions. It is assume that attendee have
minimum experience of job networking and
have a updated resume.

11. What is LinkedIn?
• LinkedIn has approximately 135 million members
• Facebook and Twitter are useful for personal
social and broadcast media purposes, LinkedIn’s
place for keeping tabs on professional contacts
– Establish a professional identity and build a network.
– Demo that you are in the know and great at what you
do.
– Needs to be mobile
“Our mission is to connect the world’s professionals
and make them more productive,” Nishar

12. What can you do on LinkedIn?
See who you know &
who they know

13. What can you do with this?
• Sell products or services
– Find customers/clients, build channels, build
demand, understand the market
• Call into a company
– Locate an individual, gain background
knowledge
• Find job candidates
– Post openings, research background, check
references

14. What else can you do with this?
• Make connections in a new city, company, or
industry
• Get advice
• Build your professional reputation
• Find and evaluate business partners
• Promote your successes
• Stay in touch with colleagues

15. Getting started
• Create an account
• Fill in core profile information
– Name, employment, schools
• Find connections
– Through colleagues
– Through schools
– Add individually
– Import

16. Profile
Basic element is your profile. Employer looks at
three areas during first few seconds:
• Profile photo
• Professional headline
• Profile summary

17. Photo
• Pleasant smile
• Professional attire
• Pleasing or bland background
• Interesting angle
• Sign of your personality (optional)

18. Professional headline
Defines who you are and what you can do for
an organization
• 120 characters to communicate
– What you do
– Who you are
– What your level of motivation
– What you can do for a company
• Be sure to include your most powerful
keywords / key phases

19. Summary
Summarizing what make you different
• Make it short (< 30 seconds to read)
• Make it concise (don’t use bullet list or detail
accomplishment)
• Make it unique (avoid jargon, buzzwords, or
clichés)
• Make it narrative

20. Inviting a colleague to connect
• Locate the right profile
• Click to add to your network
• Choose how you know him/her
• Write your own message
– Share recent news -- take the opportunity to really
connect

21. Making wider connections
• Be specific about who you’re looking for
• Search your network
• Ask for introductions
– Note degree of connection before asking
– Look for colleagues you know but haven’t yet
connected with
– Explain your goals

22. Be a network hub
• Keep everyone up to date
– Send periodic emails to contacts
• Never eat alone
– Find a connection in any city you visit
• Help others connect
– Hold events for people with common interests
– Form a group
• Share your knowledge

23. Questions?
Dave Chen, CISSP
wchend@aol.com
917 945 3893
Come back after the break for more advance
topics…