How the Digital and Physical worlds are merging.
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How the Digital and Physical worlds are merging.
- 1. HOW ARE THE DIGITAL AND PHYSICAL ................................................................................................................................................ WORLDS COLLIDING? JOY AYLES JUNIOR PLANNER
- 2. This presentation will go through... What it means, Why it is happening, What it means for us.
- 3. This presentation will go through... What it means, Why it is happening, What it means for us. (Some of it was presented on screen and on paper)
- 4. DIGITAL &
- 7. Digital is amazing because it has helped us move fast, connect with people we wouldn’t normally and well, we know what an impact it has had on our daily lives.
- 8. But not everything digital always works so well...
- 9. Take Ebay, one of the girls in the office thought she would buy something new...
- 11. Research was done... She paid, waited for delivery and 3 days later, in a suspiciously wrapped parcel, it arrived...
- 12. But it looked like this....
- 13. We also know someone who is on
- 15. with Match.com... -You find the perfect man, you wink at each other (similar to poking on Facebook)
- 16. with Match.com... -You find the perfect man, you wink at each other (similar to poking on Facebook) -You assess your compatibility
- 17. with Match.com... -You find the perfect man, you wink at each other (similar to poking on Facebook) -You assess your compatibility - You message back and forth
- 18. with Match.com... -You find the perfect man, you wink at each other (similar to poking on Facebook) -You assess your compatibility - You message back and forth - If you like what they have to say
- 19. with Match.com... -You find the perfect man, you wink at each other (similar to poking on Facebook) -You assess your compatibility - You message back and forth - If you like what they have to say -You arrange to meet up in person.
- 20. with Match.com... -You find the perfect man, you wink at each other (similar to poking on Facebook) -You assess your compatibility - You message back and forth - If you like what they have to say -You arrange to meet up in person. When he looks like that....who wouldn’t?!
- 21. But then he looks, like this...
- 22. But then he looks, like this... You have no chemistry, it turns out he chews his food with his mouth open and all in all turns out to be a an unsuccessful date.
- 23. Don’t get us wrong, ebay is brilliant, it’s created a number of jobs, encourages re-using and has given some of our wardrobes a lot more space.
- 24. Don’t get us wrong, ebay is brilliant, it’s created a number of jobs, encourages re-using and has given some of our wardrobes a lot more space. The same with Match.com, 17% of recent marriages are from online dating.
- 25. But sometimes going to a store and meeting someone in a bar might be more successful, saving time, effort and humiliation.
- 26. Sometimes we have to remember that we have more senses than clicking a mouse and looking at a screen...
- 27. Saying this, there are some good examples of where merging the digital and physical have been successful. Can you think of any?
- 28. Table19 came up with some of these...
- 29. Two lovely examples of where a product has been made by creating something physical from our digital lives, is Berg’s Little Printer and Breakfast Club’s Instaprint...
- 30. What we love about Instaprint, is Breakfast Club sold it to a client (Rayban) and they are now trying to fund it’s production on Kickstarter.
- 31. WHY IS THIS HAPPENING? ................................................................................................................................................
- 32. It seems obvious but...
- 33. It seems obvious but...
- 34. And when in the Physical World,
- 35. And when in the Physical World,
- 36. This isn’t sharing them on Facebook or Twitter but sharing events together, sweating at gigs and having something to really remember.
- 37. Why not make experiences with more value by enhancing real life with digital? (or vice versa)
- 38. Some staff recently went to a talk where Bob Greenberg from R/GA explained what they see for the future for brands and companies.
- 39. This being where brands create their own eco-systems by creating products and services, a physical product and digital service that each compliment and enhance the next.
- 40. Another example of where a the physical experience is being enhanced by digital is of Burberry’s Regent Street store.
- 41. Secondly,
- 42. Secondly,
- 43. Two examples of where the digital and physical have merged to create a product that enhances our emotion can be seen in photobooks and Postagram.
- 44. Having the tangible images to touch creates an emotion better than just looking at your Facebook timeline for 5 minutes and closing your laptop. What do you think?
- 45. Thirdly,
- 46. Thirdly,
- 47. Thirdly, This isn’t social media’s liking, poking and but the fact that we are social beings who share stories and face to face conversations.
- 48. Table19 were asked what they would prefer....
- 49. Table19 were asked what they would prefer.... OR Google Hangouts Meeting
- 50. The results were OR 2 12
- 51. The results were OR 2 12 But also resulted in the discussion that there is a time and place for different things.
- 52. They were also asked.... OR Webinar Event
- 53. The results were OR 3 11
- 54. The results were OR 3 11 “If it was a talk on new tax laws, I would rather do a webinar!” So again, there is a time and a place but still, people preferred the physical event.
- 55. Lastly OR Gig Live Stream
- 56. Lastly OR 14 0
- 57. Lastly OR 14 0 Looks like everyone wants to jump out of a hot air balloon from the earth’s atmosphere.
- 58. Meet ups and events are becoming more and more popular; people are social we like to talk, meet people in bars, touch, laugh and enjoy chemistry with one another.
- 59. SO WHAT DOES THIS MEAN FOR US? ................................................................................................................................................
- 60. It seems simple but
- 61. It seems simple but
- 62. It seems simple but We need to think about all the touch points a customer has with a brand on a daily basis. Figure out how to create value for the customer.
- 63. Also,
- 64. Also,
- 65. Also, We need to tinker with things to understand how they work. Then we can change, adapt and make things happen. This ranges from learning code to understanding different job roles.
- 66. Lastly,
- 67. Lastly,
- 68. Lastly, An easy way to tinker and understand how something works is to do it together. Rather than reading a book or watching a youtube video, get up, walk to someone who might know to do something and have a conversation.
- 69. In Summary,
- 70. In Summary,
Notas del editor
- I recently went to a talk where Bob Greenberg from R/GA explained what they see is the future for brands and companies. This being where brands create their own eco-systems by creating a product and service, a physical product and digital service that each compliment and enhance the next. Another example of where a the physical experience is being enhanced by digital is of Burberrys Regent Street store....
- I recently went to a talk where Bob Greenberg from R/GA explained what they see is the future for brands and companies. This being where brands create their own eco-systems by creating a product and service, a physical product and digital service that each compliment and enhance the next. Another example of where a the physical experience is being enhanced by digital is of Burberrys Regent Street store....