Case study: Blast Theory SMS Drama Ivy4Evr
Digital R&D Fund for Arts and Culture: Digital Day (Brighton) Case study: Trial episode of SMS Drama Ivy4Evr commissioned by Channel 4 Education Julianne Pierce, Executive Producer, Blast Theory On 7 June 2011 Arts Council England, the Arts and Humanities Research Council (AHRC) and the National Endowment for Science, Technology and the Arts (NESTA) announced a new £500,000 Digital R&D Fund for Arts and Culture, for projects that harness digital technologies to connect with wider audiences and explore new ways of working. Project proposals will focus on six key ares: six areas: user-generated content and social media; distribution; mobile, location and games; data; resources; and education and learning. The Digital days aim to: - encourage new partnerships and collaborations between arts and cultural organisations and technology companies - inform participant about opportunities of using digital technologies - provide information on the Digital R&D Fund for Arts and Culture. For more information visit http://www.artscouncil.org.uk/funding/digital-rd-fund-arts-culture/
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Case study: Blast Theory SMS Drama Ivy4Evr
- 1. Julianne Pierce, Executive Producer, Blast Theory Case study: Trial episode of SMS Drama Ivy4Evr commissioned by Channel 4 Education
- 8. A Machine To See With, 2010
- 13. Ivy4Evr Register mobile number and email address on the Ivy4Evr website Participants begin to receive messages from Ivy – ranging From quick updates about the minutiae of her life right at that moment, to pleas for help with her dilemmas about friends versus family, college and band commitments Participants text back advice and chat to Ivy at any time during the 7-day period
- 14. Ivy4Evr The central narrative runs through each seven-day episode There are a number of themes that you can explore with Ivy in detail if you choose - music, family and pregnancy As these conversations build, the messages become more personal and intimate, with each participant able to decide how far the conversation will go
Editor's Notes
- Text made smaller
- Stories are parables/metaphors: they simplify and encode Blast Theory’s work is focused on how events and dialogues might offer alternatives to stories
- To reach up to 250,000 people
- To reach up to 250,000 people
- 44 drafts
- 44 drafts
- Players have to respond to a stub to launch a ladder Players have to respond to every ladder message to get the next one 121 msgs in total; 43 of which are story. Balance btw leading conversations and having open conversations Balance btw stories and ladders: ladders have to be about relationships and non-time specific but stories are tightly structured, focused on events and make no account of the participant
- NB: this is hardly a story; there’s very little narrative progression. It has all the redundancy and informality of a conversation. Caitlin signs every message She uses a slightly relaxed version of standard spelling and grammar, no txtspk.
- Also important to make creative use of this ambiguity: potential to surprise productive uncertainty – ‘where does this end?’ ‘who is emailing me?’ ‘how far does my relationship with this character extend?’
- Built by Talkweb in Brighton
- Another example: on Music ladder, on the 12 th rung there was a response rate of 95%.
- Global listeners to deal with insults Constant testing: as in a game