Bill Balderaz, of Webbed marketing, presents on SEO in 15 Minutes at Netsmart Connections 2010.

1. SEO in Fifteen MinutesNetsmart Connections

2. Organic vs Paid

3. Universal, Personal, Social Search

4. Elements of SEO Note: Remember Google is a robot. Its main purpose is to provide a quality search experience.

5. Importance vs Relevance

6. Both is Better!

8. Search is Ever Changing Google crawls and updates its index every day The index is in “everflux” meaning that small changes are always being made as site’s content, credibility and accessibility change An algorithm update is a change to the fundamental scoring system

9. Elements of the Google’s Data PageRank Indexing Inlinks

10. According to Google Search engines should do three things: Crawl a lot of web pages Index those pages and determine their credibility Rank the most relevant pages for searchers fast

11. Wikipedia

12. The Bottom Line Provide really good content Be descriptive Keep pages light, fast loading and clean Make sites accessible to crawlers Develop a solid social media presence Make it easy for people to link to you

13. The Don’t List Don’t try to trick crawlers or people Don’t buy or trade for irrelevant links Don’t try to automate or fake credibility Don’t rely solely (or primarily) on repurposed content Don’t use social media just for search engine ranking

14. Questions & Comments Bill Balderaz bbalderaz@webbedmarketing.com www.webbedmarketing.com Twitter: @bbalderaz