Een blik in de toekomst van e-Commerce en de integratie van de verschillende Commerce modellen in de Wereld van morgen. E-Commerce is veel complexer dan enkel het creëren en bouwen van een online shop. De noodzaak om alle handelsmodellen te integreren en aan te laten sluiten op de steeds groeiende ‘interconnected world’, is de sleutel tot het succes van een online business. Een succesvolle online aanwezigheid leidt naar de vraag hoe nieuwe markten te veroveren en bestaande klanten tevreden te houden terwijl je tegelijkertijd zorgt voor een stijging van de omzet en verkoop marge. Dit zal leiden tot de noodzaak om productgegevens en zoekmachinemarketing in te zetten via alle kanalen (sociale netwerken, marktplaatsen, prijsvergelijking portals). Ook zul je een efficiënte online marketingstrategie moeten hebben, een goed product portfolio om te promoten, je campagnes moeten managen en monitoren en slimme bestel- en fulfilmentprocessen moeten hebben. Kortom, het gaat niet alleen om het kiezen van de juiste technologie, maar ook om het creëren van een goed systeem eromheen, om alles te optimaliseren en verbeteren, zodat uiteindelijk de omzet en verkoop marge zal stijgen. Bij Intershop draait het niet alleen om het e-commerce platform dat we kunnen leveren – wij kunnen ook alle benodigde diensten en tools leveren om ervoor te zorgen dat de online e-commerce ervaring ongeëvenaard is en de toekomst van de ‘interconnected world’ wordt omarmd en bereikt.

1. The Interconnected World
of Commerce
Robert de Boer, Country Manager

2. Logistics Manager

3. Logistics Manager

4. IT Manager

5. IT Manager

6. Financial Manager

7. Financial Manager

8. Customer Service Manager

9. ?
e stelling
Waar is mijn b Prijs?
Levertijd? factuur

10. Category Manager

11. Category Manager

12. Procurement Manager

13. Procurement Manager

14. New Media Manager

15. New Media Manager

16. Online Marketing Manager

17. Online Marketing Manager

18. Business Manager

19. Business Manager

20. Shop Manager

21. Solution ?
Shop Manager

22. As a shop manager, you not only have one
but innumerable jobs.

23. 1. Reach and Attract
 Increasing reach, gaining more traffic,
being more attractive
• Globalization
• Business Model
• Touch point + Communication Channels
• Search Engines
• Price Portals
• Social Media
• E-Mail

24. 1. Reach and Attract
 Increasing reach, gaining more traffic,
being more attractive
• Globalization
• Business Model
• Touch point + Communication Channels
• Search Engines
• Price Portals
• Social Media
• E-Mail
2. Convince and Retain
 Increasing conversion rate, cart value and
share of wallet
• Rich shopping experience
• Merchandizing
• Campaign Management
• Onsite Search
• Personalization
• Social Networks
• Customer Service

25. 1. Reach and Attract
 Increasing reach, gaining more traffic,
being more attractive
• Globalization
• Business Model
• Touch point + Communication Channels
• Search Engines
• Price Portals
• Social Media
• E-Mail
3. Process and Manage 2. Convince and Retain
 Increasing level of automation,  Increasing conversion rate, cart value and
reduce operational costs, lower error ration share of wallet
• Content Management • Rich shopping experience
• Order processing • Merchandizing
• Integration • Campaign Management
• Payment • Onsite Search
• Vendor integration • Personalization
• Logistics • Social Networks
• Customer Service

26. 4. Measure and Analyze 1. Reach and Attract
 Understand the process, otimize it, being  Increasing reach, gaining more traffic,
faster, smart and more cost effective being more attractive
• Competitor watch • Globalization
• Campaign Management • Business Model
• Multi Variant Testing • Touch point + Communication Channels
• Customer analysis • Search Engines
• Process analysis • Price Portals
• Social Media
• E-Mail
3. Process and Manage 2. Convince and Retain
 Increasing level of automation,  Increasing conversion rate, cart value and
reduce operational costs, lower error ration share of wallet
• Content Management • Rich shopping experience
• Order processing • Merchandizing
• Integration • Campaign Management
• Payment • Onsite Search
• Vendor integration • Personalization
• Logistics • Social Networks
• Customer Service

27. 4. Measure and Analyze 1. Reach and Attract
 Understand the process, otimize it, being  Increasing reach, gaining more traffic,
faster, smart and more cost effective being more attractive
• Competitor watch • Globalization
• Campaign Management • Business Model
• Multi Variant Testing • Touch point + Communication Channels
• Customer analysis • Search Engines
• Process analysis • Price Portals
• Social Media
• E-Mail
3. Process and Manage 2. Convince and Retain
 Increasing level of automation,  Increasing conversion rate, cart value and
reduce operational costs, lower error ration share of wallet
• Content Management • Rich shopping experience
• Order processing • Merchandizing
• Integration • Campaign Management
• Payment • Onsite Search
• Vendor integration • Personalization
• Logistics • Social Networks
• Customer Service

28. 5.000 PT Development in 2010

29. 10.000 PT Development in 2011

30. 20.000 PT Development in 2012

31. 3.500 Features and more …

32. Online Shop Solution ?

34. ERP-Systems ?

36. Payment Provider ?

38. Supplier ?

40. Content ?

42. Online Marketing ?

44. Marketplaces ?

46. Shipment ?

48. Operations ?

50. Analysis ?

52. Central Link Technology !!

54. … … …
Bestelldetails - 18 - Karl-Heinz Pachulke Bottrop
Bestelldaten Lieferadresse Rechnungsadresse Bestellverarbeitung
Shop: Euronics Shop B Firmenname: Helal Schwein Status
Id (Bakery) 10009183 Name: Hr. Karl-Heinz Pachulke
Bestellung (Shop): 18.12.2009 11:32:00 Straße: Da wo die Sonne nie scheint 45 Nordrhein-Westfalen Im System eingegangen in Bearbeitung durch Lieferanten
Eingang (The Bakery): 18.12.2009 11:32:01 PLZ: 40123
Zahlart: Nachnahme Stadt: Bottrop Aktionen
Kundenspezifische Bestellnummer: Shop_18 Land: Germany
Lieferantenoptimierung: Preis Telefon: 0531234567
Übertragung (Lieferant): Handy: 01611234567
Lieferdatum: Fax: null Nachrichten und Notizen anzeigen
Retourendatum: E-Mail: mailtest@theberlinbakery.com
Bestellhistorie anzeigen
Reservierung: Packstation:
Shop Netto/Gesamt: € 4.783,58 Notizen erstellen
Shop Brutto/Gesamt: € 5.692,71 Eingangsnachrichten anzeigen
Liefernachrichten anzeigen
Storno-/ Retourennachrichten anzeigen
36 Suchergebnisse
transaction platform
Pos. Status Art. Nr. Art. Nr. Art. Bez. Artikel Lieferant Übertragung Lieferdatum Shop Shop
(Shop) (Lieferant) (Lieferant) Brutto/Artikel VK Brutto/Position VK
1 übermittelt 265738 1620921_tBB1 SPService Pack Verl. von 3 Jahre 1 0 0 0 virtual distribution tool
0 ALSO 22.01.2010 € 1.138,99 € 5.165,99
15:01:58
2 übermittelt 206751 1462499 Hitachi Ersatzlampe DT00751 3 0 0 0 0 TechData 22.01.2010 € 599,92 € 1.799,76
Deutschland 22:22:03
3 übermittelt 226707 1818877 Systembuilder Windows 7 Ultimate 2 0 0 0 0 TechData 22.01.2010 € 301,16 € 602,32
Deutschland 17:20:45
4 übermittelt 204155 1818877 Cisco 3GWWAN HWIC- 2 0 0 0 0 TechData 22.01.2010 € 883,72 € 1.767,44
HSDPAUMTSEDGE Deutschland 12:32:58
Liefergebühr € 8,95
Shop Brutto/Gesamt € 4.716,27
t.fried@theberlinbakery.com
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…
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55. E-Commerce Solutions
Enable the Shop Manger to Sell More –
Any Place, Any Time.

56. Corporate Headquarters: Americas Headquarters:
Intershop Communications AG Intershop Communications, Inc. SoQuero GmbH TheBakery GmbH
Intershop Tower 282 2nd Street, Suite 303 Ludwigstraße 31 Monbijouplatz 5
07740 Jena San Francisco, CA 94105 60327 Frankfurt am Main 10178 Berlin
Germany USA Germany Germany
Phone: +49 (3641) 50-0 Phone: +1 (415) 844-1500 Phone: +49 (69) 25 49 49-0 Phone: +49 (30) 288 85 88-0
Fax: +49 (3641) 50-1111 Fax: +1 (415) 844-3800 Fax: +49 (69) 25 49 49-49 Fax: +49 (30) 288 85 88-10
info@intershop.com info@intershop.com info@soquero.com info@theberlinbakery.com
www.intershop.com www.intershop.com www.soquero.com www.theberlinbakery.com
© 2011 Intershop® Communications AG. All rights reserved. All other trademarks are the property of their respective owners.